Presentation on theme: "California Travel & Tourism Commission Asia Mission Japan Briefing Meeting June 30 th, 2011."— Presentation transcript:
California Travel & Tourism Commission Asia Mission Japan Briefing Meeting June 30 th, 2011
Language: Japanese Population: 127, 930,000 (as of May 2011) Government: Democratic Party of Japan Unemployment Level: 4.7% (as of April 2011 Real Economic Growth: +2.3% in 2010 ( 2011: -0.9%/2012:+2.2%) GDP: total $5.47 trillion (2010) Capital City: Tokyo Key centers of influence: Tokyo, Osaka, Nagoya Japan Market Profile
Japan Outbound & California Visitation
Japanese Visitation to California Purpose of Trips
65% of Japanese travelers can be categorized FIT travelers (49% + 16%), purchase travel parts such as air tickets, accommodation separately via travel agents. Even though they do not purchase tour package, they still tend to use travel agent (71.5%) for arrangements. Booking Method Breakdown of Japanese Visitation
80% of Japanese travelers book their travel from one to six month s prior to departure with 2-3 months representing almost half the market. Booking Timing Breakdown of Japanese Visitation
Airlift from Japan to California Flight Frequency Per Week
Airlift from Japan to California Seat Capacity per Week
Airlift from Japan to California 7 airlines from Narita – all daily flights American Airlines, Japan Airlines, All Nippon Airways, Korean Air, Delta Airlines, Singapore Airlines and United Airlines 2 airlines from Haneda – daily (ANA and Delta) 5 airlines from Narita – all daily with different aircraft sizes 1 flight from Osaka – daily by United Airlines 1 flight from Haneda – daily (JAL) To Los Angeles To San Francisco
Stagnant outbound market situation – on a recovery Big and Expensive market to carry out marketing programs – Budget reductions Rapidly changing distribution (lesser margin for travel agencies) Low ratio of Fly and Drive travels – tougher to promote rural Challenges Challenges & Opportunities
Sheer market size – Recovery potential (over 1 million visitors in Year 2000) Increasing number of FIT/well-experienced travelers Open sky agreement – flights from Haneda Airport Main gateways to the U.S. Strong in-market presence by key industry partners Better exchange rate TPC Opportunities
Challenges & Opportunities Prior to the disasters that began March 11th, signs were pointing to an increase in outbound travel this year, thanks to the recovering economy and strong value of the yen. The Japan Association of Travel Agents (JATA) had set a goal for 2011 to surpass the all-time record of 17,818,590 outbound pax (set in the year 2000) on the way to 20 million pax in The impact on tourism after the earthquake, tsunami and nuclear crisis is being felt the most by domestic and inbound Japan travel, more than outbound travel. Outlook: Overall Outbound
Challenges & Opportunities Outlook: March 11 th Recovery Since the earthquake, outbound travel is on a steady path to recovery: -9.1% in March, -9.0% in April and -8.4% in May. The U.S. mainland is outperforming the average, with just a 6.0% decline in March. The International Air Transport Association (IATA), like other experts, links travel demand to economic performance. It is expecting a travel slowdown from Japan during the first half of 2011, leading to a recovery as pent-up demand releases, and reconstruction progresses in the second half of the year.
Challenges & Opportunities R&C Tours is targeting to handle 56% more pax to North America in July. Climbing fuel surcharges, especially to long-haul destinations, are affecting agents outlook on U.S. travel. Outlook: U.S. Travel
Challenges & Opportunities JATAs latest survey of booking levels at Japanese travel agencies (released April 20th) shows how the earthquake and climbing fuel surcharges has affected package tour bookings for the North American mainland. January 2011: 99.7% February 2011: 120.6% March 2011: 101.0% April 2011: 87.6% May 2011: 81.8% June 2011: 86.8% The survey was completed; however, before the mood of self-restraint abated and last minute bookings poured in for the Golden Week (late April/early May) holidays, so the next survey should be more positive. Outlook: U.S. Travel / JATA
Challenges & Opportunities The Japan-U.S. open skies agreement went into effect in October 2010, which has resulted in new routes from Japan to the U.S. mainland, including new flights to California. Outlook: U.S. Travel / Open Skies
Japan Mission 2011 Schedule: June 30 th (Thu) TimeDurationContentsRemarks 10:00-11:3090 min Presentation Rehearsal & Workshop booth Set-up At Iwasaki Koyata Memorial Hall (B1F) & Banquet Room (B1F) 11:30-12:0030 minGuest registration & Greeting 12:005 min MC to announce the opening of the event MC/Ms. Junko Kajihara 12:05-12:105 minWelcome RemarksAntonette Eckert 12:15-12:3525 min Presentation by CTTC Japan (20 min) Marketing promotion/Activities CA Expert Video (5 min) Yoichi Hayase / Wataru Takaku
Japan Mission 2011 Schedule: June 30 th (Thu) 12:35-1:30 55 min Delegate Presentation 1. San Francisco Travel Association 2. California Academy of Science 3. Holiday Inn – Civic Center 4. Napa Valley Wine Train 5. Red & White Fleet 6. Miramar Hospitality 7. Beverly Hills Conference & Visitors Bureau 8. LA Inc 9. Universal Studios Hollywood 10. Cirque Du Soleil 11. Anaheim Orange County Visitor & Convention Bureau 12. Disneyland Resort 13. Sea World San Diego 14. Premium Outlets At Iwasaki Koyata Memorial Hall (B1F) Time allocation: (3 minutes maximum 3 slides/ video each) Sandwiches will be provided to CA delegates in the banquet room. (Separate from the presentation hall). Each delegate will have time to eat during the presentation by other delegates. Group A (1-7): Stay presentation hall until finish your presentation Group B (8-14) Stay banquet room to eat first, then move to presentation hall at 12:55
Japan Mission 2011 Schedule: June 30 th (Thu) 1:40-2:2545 min Trade Workshop One-on-one pre-scheduled appointments with Japanese travel trade. 1:40-1:55 1 st appointment 1:55-2:10 2 nd appointment 2:10-2:25 3 rd appointment At Banquet Room (B1F) Buffet lunch will be served for travel agents. Agents who have appointment meet first then eat. Other agents who dont have appointment eat first then meet. *Meeting with product managers or senior tour planners. 2:25-3:2050 min Trade Workshop Network with Japanese travel trade Network while having lunch. Its a free flow workshop, so attendees will come by at random. *Meeting with front line staffs.
Japan Mission 2011 Schedule: June 30 th (Thu) 3:20-3:3010 min Lucky Draw & Closing remarks AA, DL and UA/CO will provide complimentary tickets from Japan to California. 3:45-3:505 minGroup photographAll delegates 4:00-6:00120 minPreparation time In order to make the train reservation to Osaka, CTTC Japan will collect Japan Rail Passes from each delegate who has purchased one. Please make sure that you bring it with you before departing. *For those who have chosen not to purchase a Japan Rail Pass, CTTC Japan will make a reservation for the same train. Please bring the exact amount for the ticket (14,000JPY).
Japan Mission 2011 Schedule: June 30 th (Thu) 6:00 Delegation members to be back to the venue. Anton to go through the rehearsal for the welcome remarks At Iwasaki Koyata Memorial Hall (B1F) 6:30Guest registration & Greeting 7:00MC to announce the opening of the event.Professional MC 7:0510 min MC to introduce CTTC HQ and delegations members CTTC HQ and delegation members to come up on the stage. Delegation to wave to guests when their names are called. 7:155 minWelcome RemarksAntonette Eckert 7:2020 min Presentation by CTTC Japan 2010 Japan Marketing Promotion presentation including Kanaeru California Dream Campaign Yoichi Hayase / Emiko Shinozawa
Japan Mission 2011 Schedule: June 30 th (Thu) 7:40 PM30 minNetwork with Japanese media Opportunity to speak with various media outlets to discuss/introduce your product. Wine & Food pairing can be experienced at each of the 3 food stations. 8:10 PM15 min Talk Show with Chef Sugiura as one of the successful dream achievers from Japan Share his CA dream experience, introduce menu, California cuisine and products mainly focusing on California Olive Oil 8:25 PM30 minNetwork with Japanese media Opportunity to speak with various media outlets to discuss/introduce your product. California Olive Oil Tasting can be experienced at the booth. 8:55 PMClosing remarksMC 9:00 PMEvent endsReturn to hotel by motor coach
Japan Mission 2011 Schedule: July 1 st (Fri) 06:45-07:00 Check out of hotel and meet at lobby. Bring your luggage to load on the delivery truck CTTC Japan meets delegates at hotel lobby. Please place your luggage on the truck. The truck carry the luggage to Osaka and will take 8 to 10 hours depending on traffic. The luggage will be delivered to the Hilton Osaka bellboy desk (Between 3 to 5 pm). 07:15 Transfer to Shinagawa station Walk to train station. (10 minutes) with CTTC Japan staff 07:40 Leave Shinagawa Station to Shin Osaka via Shinkansen (Bullet Train – Hikari 503) We will all travel to Osaka via Shinkansen (bullet train). The ride from Shinagawa to Shin Osaka will be about three hours. The train ticket is 14,000 JPY, and the Japan Rail Pass will cover it. Light meal (breakfast) will be provided in the train. 10:30 Arrive at Shin Osaka Station Take motor coach to Hilton Osaka Hotel (15 min) 11:00 Each delegate will confirm that their goods arrived safely at the Osaka venue.
Japan Mission 2011 Schedule: June 30 th (Thu) TimeDurationContentsRemarks 11:00-11:2030 minPreparation & Workshop Set-up Kin Room, Hilton Osaka 4F 11:30-12:0030 minGuest registration & Greeting 12:005 min MC to announce the opening of the event Yoichi Hayase 12:05-12:1510 min Welcome Remarks Short Introduction of California Delegates and Japan Team Antonette Eckert 12:15-12:3520 minPresentation by CTTC JapanTomo Shimada / Wataru Takaku
Japan Mission 2011 Schedule: June 30 th (Thu) 12:35-1:3055 min Delegate Presentation 1. LA Inc 2. Beverly Hills Conference & Visitors Bureau 3. Universal Studios Hollywood 4. Cirque Du Soleil 5. Anaheim Orange County Visitor & Convention Bureau 6. Disneyland Resort 7. Sea World San Diego 8. Premium Outlets 9. San Francisco Travel Association 10. California Academy of Science 11. Holiday Inn – Civic Center 12. Napa Valley Wine Train 13. Red & White Fleet 14. Miramar Hospitality At Kin Room (4F) Time allocation: (3 minutes maximum 3 slides/ video each) Sandwiches will be provided to CA delegates in Gin Room (4F). (Separate from the presentation room). Each delegate will have time to eat during the presentation with other delegates in the same group. Group A (1-7): Stay at Kin Room until finish your presentation Group B (8-14) Stay at Gin Room to eat first, then move to Kin Room at 12:55 1:40-2:2545 min Trade Workshop One-on-one pre-scheduled appointments with Japanese travel trade. 1:40-1:55 1 st appointment 1:55-2:10 2 nd appointment 2:10-2:25 3 rd appointment Kin Room (Same room) Buffet lunch will be served for travel agents. Agents who have appointment meet first then eat. Other agents who dont have appointment eat first then meet. *Meeting with product managers or senior tour planners. 2:25-3:2050 min Trade Workshop Network with Japanese travel trade Network while having lunch. Its a free flow workshop, so attendees will come by at random. *Meeting with front line staff. 3:20-3:3010 min Lucky Draw & Closing remarks UA/CO will provide complimentary ticket from Japan to California. Clean up
Japan Mission 2011 Schedule: July 1 st (Fri) End of the program in Japan and free time 4:00PM Check Hilton Hotel Osaka Upon your request, CTTC Japan will book your rooms at Hilton Osaka at rate of JPY 17,000 for July 1 Friday night. Option: 6:00PM-8:00PM Final Closing Night CTTC will host a farewell casual dinner and karaoke. You are welcome to join if you stay in Osaka! Depart from Osaka at your own arrangement
Japan Mission 2011 Schedule: July 1 st (Fri) How to get to Kansai International Airport (KIX) from Hilton Osaka Hotel We recommend you to take the Airport Limousine bus from hotel (please check the exact time at Bell Desk). The bus fee is 1,500 JPY (about $18), and takes about 1 hour to get to the airport). You can also take the JR Train, Haruka Express from Shin Osaka station to Kansai International Airport train station, which leaves every 30 to 60 minutes from Shin Osaka to Kansai Airport and it will be covered by the Japan Rail Pass. CTTC Japan representatives will leave Osaka on July 2, Saturday, so you are welcome to join us back to Tokyo. Flight from Osaka to San Francisco: United Airlines operate direct flight from Osaka (KIX) to San Francisco UA886 17:35 (KIX) 11:15 (SFO) How to travel back to Tokyo From the Hilton hotel, catch a taxi to Shin Osaka station (about 10 minutes) or take the JR train from Osaka station, which is only a few minutes walk, to Shin Osaka station (about 5 minutes). Bullet train from Shin Osaka will take you to Tokyo/Shinagawa station in three hours. The train ticket is 14,000 JPY, and it will be covered by Japan Rail Pass.
California Travel & Tourism Commission Asia Mission Japan Briefing Meeting June 30 th, 2011