1. Creating an Organizational Accessibility Roadmap to Address Air Carrier Access Act Requirements

2. Travelers with Disabilities According to the U.S. Census, 56.7 million Americans (18.7% of the US population) had some type of disability in 2010 Global population estimated at 600 million Disability Types –Visual (Blind/Low Vision) –Auditory (Deaf/Hard of Hearing) –Mobility –Speech –Cognitive –Age Related (At least 37% of people 65 and older have a disability)

3. The World is Changing The number of people with disabilities is on the rise due to many factors. Technological advances The United States, along with many other countries, has been taking major steps to ensure the rights of people with disabilities. Air Carrier Access Act FCC CVAA Digital Divide Corporate Social Responsibilities

4. Disability is Part of Diversity!

5. Air Carrier Access Act Prohibits discrimination on the basis of disability in air travel and requires airlines and agents to accommodate the needs of people with disabilities The U.S. Department of Transportation issued rules on Nov 12, 2013 related to Accessibility of Web Sites and Automated Kiosks at U.S. Airports U.S. and foreign air carriers (operating at least one aircraft with 60+ seating capacity) operating flights for or selling tickets to the U.S. public must ensure that the public-facing content of websites they own or control conforms to the WCAG 2.0 Level AA Overview

6. Air Carrier Access Act Effective on December 12, 2013 Requirements will be implemented in two phases: –Phase I: Web pages that provide core air travel services and information (e.g., booking and changing a reservation) must be accessible by December 12, 2015 –Phase II: All remaining pages on a carriers Web site must be accessible by December 12, 2016 Requires ticket agents that are not small businesses to disclose and offer Web-based fares to passengers indicating they are unable to use an agents Web site due to a disability Requires carriers to test the usability of their accessible primary Web sites in consultation with individuals or organizations representing visual, auditory, tactile, and cognitive disabilities. Requirements and Deadlines

7. Why Does Accessible IT Matter? Web content must be perceived, operated, and understood by users with disabilities and support use with assistive technology Example Challenges: Users who are blind cannot identify images without textual alternatives and may have difficulty completing forms when not labeled properly Users with low vision have issues when font size is fixed and cannot be enlarged or when there is poor contrast between background and foreground colors Users who are deaf or hard of hearing may have issues with Lack of textual equivalents for audio content or the inability to hear sound alerts Users with impaired mobility may struggle with inks and buttons that are too small to select or navigating/completing closely spaced form controls Users with cognitive and learning disabilities may have issues with a lack of page structure (headings, lists) which can lead to confusion or distractions from popups or animation

8. Auditing Automatic Testing Cheapest and most commonly used Catches easy to detect items, covers only a small fraction of requirements Manual Testing Requires extensive subject matter expertise May require the use of assistive technologies, API monitoring tools, or other complex techniques to validate a best practice May require judgment calls on the part of the tester to determine if an item meets a requirement Functional Testing Accurate functional testing requires a user with disabilities To execute functional tests a user must have a high degree of familiarity with assistive technology Different versions of assistive technologies, drastically different results

9. Testing ManualAutomated Assistive Technology Identify Modules Identify Use Cases Groundwork Prioritization Analysis Authoring Delivery Reporting At SSB we use a Unified Audit Methodology One process for testing all technology platforms Process should allow for different testing formality Must be repeatable and scalable Must provide concise remediation guidance Require vendors to provide testing artifacts from the process Core Testing Methodology Global Accessibility Testing Plan

10. Training Plan Lots of technical standards Accessibility issues have a power law distribution Small set of issue types cause vast majority of issues Issues recur across (a) development teams and (b) industries Focus on optimal compliance Mix it up over time Power Law Distribution Violation Number Violation Count Requirements

11. Roadmap Planning Ask for and receive leaderships commitment for accountability. Champion ACAA compliance reviews with legal. Collect inventory of all sites. Evaluate all sites and forms by doing accessibility scans. Start detailed requirements analysis. Send report findings with recommendations to leadership. Identify a prioritized list of deliverables, defects, and enhancements for testing.

12. Roadmap Planning cont. Build a test plan. Launch integration and rollout plans. Invest to remediate/program all sites to WCAG 2.0 Level AA compliance. Track, train and test for best practices. Yield services and positive benefits for accessible travel.

13. Accessibility Management Platform (AMP) SSBs Accessibility Management Platform (AMP) is a web-based platform for the implementation and management of accessibility across an enterprise AMP provides the operating system for accessibility It provisions your team with the infrastructure to implement the three key compliance activities: –Auditing – Software to complete formal and informal accessibility audits –Training – Online access to training courses and curriculums –Standards Management – Manage compliance across time, standards and technology Infrastructure

14. About SSB BART Group Unmatched Experience Accessibility Focus Implementation-Oriented Solutions Solutions That Reduce Legal Risk Organizational Stability and Continuity Knowledge That Is Up-to-Date, All the Time Published and Peer Review Auditing Methodology Fourteen hundred organizations (1452) Fifteen hundred individual accessibility best practices (1512) Twenty-three core technology platforms (23) Twenty-two thousand audits (22,408) Fifteen million accessibility violations (15,331,444) One hundred twenty-one thousand human validated accessibility violations (121,290) (Statistics provided as of January 2013)

15. Contact Eduardo to get further details or to schedule an Accessibility Management Platform (AMP) demo. Contact: Eduardo Meza-Etienne (202) 600-8932 eduardo.meza@ssbbartgroup.com Next Steps