Presentation on theme: "L o g o Airlines Business & Operations Mata Kuliah : Strategic Airlines By : Tomy Andrianto, S.ST., MM. Par."— Presentation transcript:
L o g o Airlines Business & Operations Mata Kuliah : Strategic Airlines By : Tomy Andrianto, S.ST., MM. Par
L o g o Contents Airlines Industry 1 Airline operating Cost 2 IATA & Airlines partnership/ alliance 3 Airlines Personnel 4 CRS/GDS 5
L o g o In General An airline provides air transport services for passengers or freight, generally with a recognized operating certificate or license. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit.air transport services passengersfreightleaseaircraftpartnershipsalliances Airlines vary from those with a single aircraft carrying mail or cargo, through full-service international airlines operating hundreds of aircraft. Airline services can be categorized as being intercontinental, intra continental, domestic, or international and may be operated as scheduled services or charters.
L o g o Airlines Industry # Bidang Bisnis : * Transportasi manusia / penumpang (passengers) melalui udara * Transportasi barang melalui udara (air cargo) # Kegiatan Operasional : * Reservasi penerbangan (seat reservation) * Penjualan tiket penerbangan (ticketing) bagi penumpang * Penjualan ruang (space) kompartemen pesawat udara untuk kargo * Penanganan penumpang dan bagasinya (ground handling)
L o g o History DELAG, Deutsche Luftschiffahrts- Aktiengesellschaft was the world's first airline . It was founded on November 16, 1909 with government assistance, and operated airships manufactured by The Zeppelin Corporation DELAGworld's first airline Zeppelin Corporation
L o g o First Airlines in Asia India was also one of the first countries to embrace civil aviation.  One of the first West Asian airline companies was Air India, which had its beginning as Tata Airlines in 1932, a division of Tata Sons Ltd. (now Tata Group). The airline was founded by India's leading industrialist, JRD Tata. On October 15, 1932 India Air IndiaTata AirlinesTata GroupJRD Tata www.themegallery.com Company Logo
L o g o Asian bombing Airlines During the era of decolonization, newly-born Asian countries started to embrace air transport. Among the first Asian carriers during the era were Cathay Pacific (founded in September 1946), Orient Airways (later Pakistan International Airlines; founded in October 1946), Malayan Airlines (later Singapore and Malaysian Airlines; founded in 1947), Garuda Indonesia in 1949, Japan Airlines in 1951, and Korean Air in 1962decolonizationCathay PacificOrient AirwaysPakistan International AirlinesSingaporeMalaysian AirlinesGaruda IndonesiaJapan AirlinesKorean Air
L o g o Airlines Operating Cost Full Services Carrier Cost Low Cost Carrier Low fare Carrier ??
L o g o Low fare Carrier Konsep LCC (Low Cost Carrier) tidak diaplikasikan dengan baik oleh banyak maskapai penerbangan di Indonesia, sehingga perusahaan lebih cenderung menerapkan strategi sebagai maskapai penerbangan LFC (Low Fare Carrier) dalam upaya meraih calon penumpang
L o g o Low cost carrier Merupakan konsep yang dijadikan strategi dasar maskapai penerbangan dalam meraih pasar, dengan melaksanakan upaya penyederhanaan dalam kegiatan bisnis (simplifying the business) dan menerapkan prinsip efisiensi dalam kegiatan operasional
L o g o LCC vs LFC TIDAK MENGGUNAKAN KERTAS: pelayanan penjualan tiket penerbangan secara elektronik (e- ticketing) penanganan penumpang secara elektronik (e-boarding) manajemen bagasi dengan menggunakan radio frequency identification (RFID) operasional pengiriman kargo udara dengan fasilitas IATA e- freight Biasanya menggunakan satu tipe pesawat udara Menggunakan bandar udara sekunder yang lebih murah Jumlah SDm yang efektif dan efisien (terbatas) Penyederhanaan rute penerbangan (straight or per way) Biasanya tidak menyediakan makanan dan minuman tanpa dipesan
L o g o IATA Traffic Conference TC I North, Central, and South America and adjacent islands, including Greenland, Bermuda, West Indies, Caribbean, Islands and the Hawaiian Islands Area I, North, Central, and South America and adjacent islands, including Greenland, Bermuda, West Indies, Caribbean, Islands and the Hawaiian Islands TC II Area 2 (TC 2) : Europe, Africa, the Middle East and adjacent islands TC III Area 3 (TC 3) : Asia, Australia, and the Pacific Islands west of the International Date Lines
L o g o Airlines partnership/ alliance 1 Star Alliance 2 Sky Team 3 One World. Code sharing & City Pair
L o g o Alliances Function (Effective and efficiency virtual mergers to get around government restrictions coordinate their passenger service programs (such as lounges and frequent flyer programs) offer special interline tickets, and often engage in extensive code sharing (sometimes system wide Higher efficiency for combine facilities combine IT operations, buy fuel, or purchase airplanes as a bloc in order to achieve higher bargaining power Overall its making those Airlines more effective and efficient and create differentiation between alliances to visible by the passenger.
L o g o Airlines Personnel The various types of airline personnel include: Flight operations personnel including flight safety personnel. Flight Crew Ground Crew Reservati on Agent
L o g o Flight Crew responsible for the operation of the aircraft. Flight crew members include: PilotsPilots (Captain and First Officer: some older aircraft also required a Flight Engineer and or a Navigator)CaptainFirst OfficerFlight Engineer Navigator Flight attendantsFlight attendants, (led by a purser on larger aircraft)purser in-flight security personnelin-flight security personnel on some airlines (most notably El Al)El Al
L o g o Ground Crew responsible for operations at airports. Ground crew members include: Aerospace and avionics engineers responsible for certifying the aircraft for flight and management of aircraft maintenance AerospaceAerospace engineers, responsible for airframe, powerplant and electrical systems maintenance AvionicsAvionics engineers responsible for avionics and instruments maintenance AirframeAirframe and powerplant technicianspowerplant Electric SystemElectric System technicians, responsible for maintenance of electrical systems AvionicsAvionics technicians, responsible for maintenance of avionics Flight dispatchers Baggage handlers Ramp Agents Gate agents Check in counter agents Passenger service agentsPassenger service agents (such as airline lounge employees)airline lounge
L o g o CRS/GDS 1.Amadeus : Air France, Iberia, Lufthansa, SASAir FranceIberiaLufthansaSAS 2. Sabre : American Airlines 3. Galileo by Travelport: Aer Lingus, Air Canada, Alitalia, British Airways, Swiss,TAP, United Airlines, US AirwaysAer LingusAir CanadaAlitaliaBritish AirwaysSwissTAPUnited AirlinesUS Airways 4. Worldspan by Travelport: Delta, Northwest, TWADeltaNorthwestTWA 5. Travelsky : Air China, China Southern, China Eastern, Hainan AirlinesAir ChinaChina SouthernChina EasternHainan Airlines 6. Patheo : Finnair, KLM, VAFinnairKLMVA 7. Abacus : All Nippon Airways, Cathay Pacific Airways, China Airlines, Dragonair, EVA Airways, Garuda Indonesia, Malaysia Airlines, Philippine Airlines, Royal Brunei Airlines, SABRE, SilkAir, Singapore AirlinesAll Nippon AirwaysCathay Pacific AirwaysChina AirlinesDragonairEVA AirwaysGaruda IndonesiaMalaysia Airlines Philippine AirlinesRoyal Brunei AirlinesSABRESilkAirSingapore Airlines 8. KIU : Sol Lineas Aereas, Aerogal, Star Peru, LC Busre, Peruvian Airlines, Cielos Andinos, Easyfly, Laser Airlines, LADE - Lineas Aereas Del Estado, Amaszonas, Maya AirSol Lineas AereasAerogalStar PeruLC BusrePeruvian AirlinesCielos AndinosEasyflyLaser AirlinesLADE - Lineas Aereas Del EstadoAmaszonasMaya Air
L o g o Passenger Name Record Parts of a PNR (Minimum Requirements) From a technical point, there are five parts of a PNR required before the booking can be completed. They are: 1.The name of the passenger(s). 2. Contact details for the travel agent or airline office. (While a booking can have more than one contact number, it must have at least one, and it is standard practice for the agency or airline office to be listed first). 3. Ticketing details, either a ticket number or a ticketing time limit. 4. Itinerary of at least one segment, which must be the same for all passengers listed. 5. Name of the person making the booking.
L o g o PNR (Other information) Fare details, and any restrictions that may apply to the ticket. The form of payment used, as this will usually restrict any refund if the ticket is not used. Further contact details, such as agency phone number and address, additional phone contact numbers at passenger address and intended destination. Age details if it is relevant to the travel, eg, unaccompanied children or elderly passengers requiring assistance. ** this must be added at the time the name is stored during step one above*** Frequent flyer data. "Special Service Requests" (SSR) such as special meal requirements, seating preferences, wheelchairs, and other similar requests. "Optional Services instruction" (OSI), comments which are passed onto the passenger manifest, enabling ground-staff and flight crew to see special information about the passenger such as 'Pilot's Wife' or "Partner VIP" or "The company's CFO must have seat 2A".
L o g o Freedom of the Air Overflying a country without landing Landing for technical reasons Setting down passengers, cargo or mail Picking up traffic Setting down and picking up passengers in the territory of a third country
L o g o Click to edit company slogan. Strategic Airlines