1. HANATOUR.com Media Guide

2. PRINCIPAL ACCOMPLISHMENT1
HANATOUR
1. COMPANY OVERVIEW
① HANATOUR
SECTION
BRIEFS
REMARKS
HISTORY
: Established
: Outbound 1st, Air ticket 1st
: Listed on KOSDAQ
: Listed on London Stock Exchange
Ranked the best seller for consecutive 11 years
KOSDAQ STAR INDEX company
The first travel company listed in KOSDAQ
PRINCIPAL ACCOMPLISHMENT
2008. Air ticket : 1.48 Million
2008 Outbound : 1.12 Million Travelers
Billion Sales Volume
2009. Market cap of 450 billion won
1st in the industry with 22% market shares
1st in the industry with 26% market shares
NUMBER OF EMPLOYEES
1,954
Not included temporary workers
NETWORK
A wholesale business with 9,000 retail agencies.
36 Local branches
1,000 HANATOUR-branded sales agencies
120 Online HANTOUR-labeled partner website
GLOBAL NETWORK
Overseas branch offices over 30 cities
SUBSIDIAIRIES
Web tour
CJ worldis
Hana Golf
12 Domestic subsidiaries
Online & accommodation specialized agency
FIT specialized agency, joint venture with CJ
Various golf & leisure business company
1. COMPANY OVERVIEW
2. BUSINESS OVERVIEW
3. BRAND
② HANATOUR.com
③ AD PRODUCTS
④ REFERENCE

3. 1 2. BUSINESS OVERVIEW HANATOUR
Top agencies' track records in outbound package market
① HANATOUR
<unit: thousand travelers>
HANATOUR
MODETOUR
LOTTE TOUR
FREEDOM TOUR
ONLINE TOUR
FI TOUR
NEX TOUR
SEJOONG
YELLOW BALOON
INTERPARK TOUR
1. COMPANY OVERVIEW
2. BUSINESS OVERVIEW
3. BRAND
890
1,280
410
680
280
320
220
260
130
190 90
170
140
160 70
150 60
1,130
570
270
120
2006
2007
2008
② HANATOUR.com
③ AD PRODUCTS
④ REFERENCE 50
100
150
200
250
300
Ref. Korea Association of Travel Agents (kata.or.kr)

4. 1 3. BRAND HANATOUR Brand Preference ① HANATOUR ② HANATOUR.com
1. COMPANY OVERVIEW
2. BUSINESS OVERVIEW
3. BRAND 5 10 15 20 25 30 35 40 45 50
45.6%
MODETOUR
8.9%
NAEIL TOUR
5.8%
② HANATOUR.com
FI TOUR
2.7%
③ AD PRODUCTS
INTERPARK TOUR
2.4%
2.1%
LOTTE TOUR
④ REFERENCE
KAL TOUR
1.9%
JAU TOUR
1.4%
YELLW BALOON
1.2%
ONLINE TOUR
1.2%
Ref. : customer research result by Travel Times ( ) <
Korea Brand Power Index 1ST ranked
5 consecutive years in the travel agency category
Korea Standard-Service Quality Index
1ST ranked in the travel agency category
Ranked 63rd in the“2009 The Korea 100 Best Brand” chosen by Brand Stock (The only travel agency)
Awarded ‘2009 Korea Brand Star’ – Travel Agency category for 5 consecutive years selected by Brand Stock

5. 2 1. USER HANATOUR.com ① HANATOUR MEMBERS ② HANATOUR.com AGE/REGION
About 1.1 million
About 3,000 new members per month
② HANATOUR.com
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
AGE/REGION
Age: 20s 35%, 30s 41%, 40s 16%, OVER 50s 7%
Region: Over 70% of Seoul & Metropolitan area
PURCHASING POWER
Average Purchase Price : 820,000 WON per person
Much higher spending than other travel agencies
Oriented to quality of products and reliability of service, rather than cheap price
③ AD PRODUCTS
④ REFERENCE
FEATURE
High-end demands who enjoy their cultural tastes and leisure at worldwide
Active and affluent class, visiting foreign country mainly for leisure & entertainment
SITE VISIT
user’s main purpose of visit is to buy travel & leisure products
High revisit rate (Searching-consulting-reservation-preparation for travel-payment-travel-revisit after travel)

6. 2 2. STATUS HANATOUR.com ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS
2 hundred thousand daily Unique Visitors and 2.4 million daily Page Views in average on high-peak season
The largest travel portal site in Korea with (NO.1 UV, NO.1 PV in the industry)
20 page views per visitors in average, and more than 20% of members are the actual purchasers
No. 1 site not only for the site traffic, but also the actual purchase transactions
② HANATOUR.com
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
Rank
Travel agency
2008 Outbound
Travelers PV
(Daily) UV 1
HANATOUR
1,126,901
1,140,908
52,074 2
MODETOUR
568,617
553,394
26,262 3
LOTTE
274,861
150,727
8,175 4
JAUTOUR
224,420
103,674
6,487 5
OK TOUR
176,450 - 6
ONLINE
161,607
329,631
15,592 7
YEOHANSA.COM
160,898
93,680
7,201 8
SEJOONG
151,778
65,883
4,509 9
TOUR BAKSA
150,137
109,315
7,469 10
YELLO BALOON
145,986
116,711
9,475
Rank
Travel agency
2008 Outbound
Travelers PV
(Daily) UV 11
NEX TOUR
122,543
375,552
21,385 12
VERY GOOD TOUR
116,681
118,788
10,583 13
INTREPARK TOUR
100,768
640,305
56,531 14
HYUNDAI DREAM
83,842 - 15
KAN TOUR
75,230
127,720
7,977 16
SEGYE TOUR
71,532 17
REDCAP
65,204 18
TOUR2000
63,479 19
BT&I
58,608 20
TOUR MANIA
44,197
③ AD PRODUCTS
④ REFERENCE
Ref. Korea Association of Travel Agents (kata.or.kr) / ranky.com ( )
Ranks above are from Ranky.com and travel agencies without PV, UV data are not listed

7. 2 3. TARGET AD SOLUTION HANATOUR.com ① HANATOUR ② HANATOUR.com
CRM Targeting: with 5 million DBs of HANATOUR, provides the best AD effect by approaching only to the targeted visitors
② HANATOUR.com
Golf Traveler
Keyword‘Europe’
20s-30s single women
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
Golf Travel
③ AD PRODUCTS
④ REFERENCE
Displaying golf related banner
Displaying Europe related banner
Displaying female interested material
IP Targeting: tracking the region, industry and ISP of IP user, expose ADs only to the targeted IP users
Visitor living in Pusan
Employee at Corporate
Visitor from University
Exposed banner about Pusan
Exposed banner about corporate travel
Exposed banner about backpack tour

8. 2 4. REPORTING HANATOUR.com ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS
Provide not just AD result data but valuable marketing data which may be useful for marketing source
Using HANATOUR’S AD server system, provide various data such as Impression, Net UV, CTR, Unique Click, ETC.
User’s data like age, region and marital status, result of event participation, product sales analysis and, ETC.
② HANATOUR.com
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
■ Sales Analysis
③ AD PRODUCTS
■ Basic analysis
④ REFERENCE
■ Results of event & promotion

9. 2 5. THE CORE OF VALUE CHAIN HANATOUR.com ① HANATOUR ② HANATOUR.com
HANATOUR is also at the core contact points with travelers in all travel related services, including Air, Hotel, Duty-free, Insurance, Airport, Telecommunication, finance, etc.
HANATOUR keeps in continuous touch and communications with customers through the all process of their travel (even from travel planning stage before the travel also to the end of the travel)
By concentrating AD to HANATOUR.com instead of dispersing AD to each industry media, You can take lower cost and higher effects,
① HANATOUR
② HANATOUR.com
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
searching
community
consultation
After travel , writing reviews, posting or printing pictures, and various community activities
Searching information and consulting is the first step of travel
travel review
Air ticket
③ AD PRODUCTS
④ REFERENCE
travel
hotel
Consultation and sales over all items like hotel, air-tickets, etc.
Information and guide through on and off- line during travel
exchange
Preperation of travel
Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies)
roaming
Duty free shop
Offer information on convenient facilities in the airport and overall needs
Airport
Meeting
insurance
Financial information (Insurance, exchange, credit-card charge)
payment

10. 6. COMPREHENSIVE AD EFFECT2
HANATOUR.com
6. COMPREHENSIVE AD EFFECT
① HANATOUR
HANATOUR.com is not only the 1st travel portal site, but also has various and the largest off-line AD channels
Off-line AD effect through 1,000 HANATOUR-branded agencies, 9,000 retailers and big distribution partners
Providing comprehensive and various AD solution through worldwide branch network of HANATOUR
② HANATOUR.com
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
Targeted Campaign Service
Retailers in affiliated discount stores
③ AD PRODUCTS
④ REFERENCE
1,000 HANATOUR-branded
Sales agencies
Various off-line prints
Actual customer of 1.6 mil. yearly

11. 7. LOW-COST & HIGH-EFFEFT2
HANATOUR.com
7. LOW-COST & HIGH-EFFEFT
① HANATOUR
Web surfing and online purchases are the major trends of today’s travel service
The high-income brackets have tendencies to spend more in travel, to use online information, and to have more frequent travel purchase
ADs focused on visitors to Hanatour.com provides better efficiency than AD to untargeted people through normal mass media
② HANATOUR.com
1. USER
2. STATUS
3. TARGET AD SOLUTION
4. REPORTING
5. CORE OF VALUE CHAIN
6. COMPREHENSIVE EFFECT
7. LOW COST & HIGH EFFECT
<UNIT: KRW>
Monthly Income
Respondent
Travel
Spending
Travel plan in a year
Getting information by internet
▼ 2mil won 8%
1.41 mil
57.1 %
47.5 %
▼ 3mil won
13%
1.58 mil
63.1 %
▼ 4mil won
19%
1.87 mil
60.7 %
65.7 %
▼ 5mil won
1.73 mil
66.6 %
79.1 %
▼ 6mil won
1.78 mil
71.4 %
72.0 %
▲ 6mil won
20%
2.20 mil
85.2 %
65.9 %
Purchase travel/leisure product
③ AD PRODUCTS
HANATOUR.com USER
High-income brackets, enjoying overseas travel
④ REFERENCE
Social leading class, active and enjoying culture & leisure
Considering quality and reliability
Ref. Korea Tourism Organization (Research on the actual practice of people’s overseas travel in 2008)
Media
Main purpose of visit
CPM of main AD products
Portal
Overall search
4,000won
News
News search
3,000won
HANATOUR
Cover all about travel
information & purchase
1,000won
With cheaper AD costs, HANATOUR.com provide better user inclination and visit purpose than any other media exposed to the untargeted

12. Impression per Account3
AD PRODUCTS
1. GLOBAL NAVIGATION
Global Navigation: Always exposed area in all depth and pages of HANATOUR.com
① HANATOUR
GN1
② HANATOUR.com
GN2
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
GN3
④ REFERENCE
AD AREA
GN1
GN2
GN3
Monthly Price
(Korean Million Won)
20 (CPM 1,000)
15 (CPM 800)
Impression per Account
(monthly average)
25,000,000
Size (fixel)
237*73
210*56
74*77
Display
Max. 4 accounts rolling
Max. 2 accounts rolling

13. Impression per Account3
AD PRODUCTS
2. MAIN PAGE
① HANATOUR
② HANATOUR.com M1
M2 -A
M2 -B MS
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
M2 -C M4
④ REFERENCE
AD AREA M1
M2-A
M2-B,C M4 MS
Monthly Price
(Korean Million Won)
15 / month
25 /month (exclusive)
5 / 2 weeks
3 / 2 weeks
CPM ￦1,200
8 / month
30 /month (exclusive)
CPM ￦1,400
10 /month
Impression per Account
(monthly average)
10,000,000
20,000,000
Size (fixel)
80*174
300*365
190*183
200*95
200*165
DISPLAY
Max 2 accounts rolling
Max 5 accounts rolling
Max 2weeks
Max 4 accounts rolling
Event specialized
M2, M3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed)

14. 3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
AD AREA
CP 1 (Discount coupon)
Monthly Price
(Korean Million Won)
1 coupon/ month
Banner make
HANATOUR (Advertiser provides a logo)
Coupon make
Advertiser (No restriction on size)
REMARKS
Negotiable to CPS according to ads
CP1
AD AREA
SS (Service Shop)
Monthly Price
(Korean Million Won)
1 / month
Impression(month)/Accounts
3,500,000
Size (fixel)
180*100
DISPLAY
Max 6 accounts rolling
④ REFERENCE SS

15. Impression(month)/Accounts3
AD PRODUCTS
3. SUB-MAIN PAGE
① HANATOUR
Comes after : any of sub menu on GN area, or left menu on main page
② HANATOUR.com S2 S1
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
④ REFERENCE
AD AREA S1 S2
Monthly Price
(Korean Million Won)
CPM ￦1,000
10 /month
5 / month
Impression(month)/Accounts
15,000,000
10,000,000
Size(fixel)
80 * 174
190 * 66
DISPLAY
Max 2Accounts rolling
Exposed all sub-pages
Max 2 accounts rolling
(Except air, hotel pages)

16. 4. PACKAGE/HONEYMOON (SUB-MAIN PAGE)3
AD PRODUCTS
4. PACKAGE/HONEYMOON (SUB-MAIN PAGE)
① HANATOUR
PACKAGE MAIN
HONEYMOON MAIN
② HANATOUR.com
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL P1 P3 W1 P4 P2 P5 W2
④ REFERENCE
AD AREA P1 P2
P3 ~ P5 W1 W2
Monthly Price
(Korean Million Won)
5 /month
2 /month
3 /month
Impression/
Accounts
4,000,000
3,000,000
Size(fixel)
486*265
152*90
200*125
DISPLAY
Max 3 accounts Rolling
Fixed
Max 2 accounts Rolling
Sections above are restrictive due to promotion of products. (needed prior consultation)

17. Impression(month)/Accounts3
AD PRODUCTS
5. BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE)
① HANATOUR
BACKPACK TOUR MAIN
INDIVIDUAL TOUR MAIN
② HANATOUR.com B1 B4 B3 B2 F1 F2
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
④ REFERENCE
AD AREA B1
B2 ~ B4 F1 F2
Monthly Price
(Korean Million Won)
3 /month
2 /month
Impression(month)/Accounts
3,000,000
Size(fixel)
250*365
200*125
450*250
200*250
DISPLAY
Max 3 accounts Rolling
Fixed
Max 2 accounts Rolling
Sections above are restrictive due to promotion of products. (needed prior consultation)

18. Impression(month)/Accounts3
AD PRODUCTS
6. GOLF/DOMESTIC TOUR (SUB-MAIN PAGE)
① HANATOUR
GOLF MAIN
DOMESTIC MAIN
② HANATOUR.com G2 G1
AK1 G3
AK2
AK3
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
④ REFERENCE
AD AREA G1
G2~G3
AK1
AK2~ AK3
Monthly Price
(Korean Million Won)
3 /month
2 /month
Impression(month)/Accounts
1,000,000
Size(fixel)
486*265
152*90
200*125
DISPLAY
Max 3 accounts Rolling
Fixed
Sections above are restrictive due to promotion of products. (needed prior consultation)

19. 3 AD PRODUCTS 7. PROJECT MD & ITINERARY ① HANATOUR PROJECT MD
② HANATOUR.com
[PROJECT MD] Upper right side of Global Navigation
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
MD1
④ REFERENCE I1
AD AREA
MD1 I1
Monthly Price
(Korean Million Won)
CPM ￦2,500
10 /month
CPM ￦3,000
Impression(month)/
Accounts
2,000,000
3,000,000
Size(fixel)
885*166
375*166
REMARKS
Possible to expose to special target (Region/type/grade..)
(Need agreement for details)

20. Impression(month)/Accounts3
AD PRODUCTS
8. TRAVEL INFORMATION
① HANATOUR
[Travel information] Upper right side of Global Navigation
② HANATOUR.com
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
PZ1
④ REFERENCE
AD AREA
PZ1
Monthly Price
(Korean Million Won)
3 /month
Impression(month)/Accounts
1,000,000
Size(fixel)
152*108
DISPLAY
Max 2 accounts rolling

21. Impression(month)/Accounts3
AD PRODUCTS
9. LOG-IN & MY PAGE
① HANATOUR
Log-In Page
My Page
② HANATOUR.com
[Log-in] Upper right side of Global Navigation
[My page] Upper right side of Global Navigation
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL L1
MY1
④ REFERENCE
AD AREA L1
MY1
Monthly Price
(Korean Million Won)
3 /month
1.5 /month
Impression(month)/Accounts
1,000,000
200,000
Size(fixel)
240*210
200*180
DISPLAY
Max 3 accounts rolling
Max 2 accounts rolling

22. RESERVATION / CONFIRM PAGE3
AD PRODUCTS
10. RESERVATION, CONFIRMATION / PAYMENT PAGE
RESERVATION / CONFIRM PAGE
PAYMENT PAGE
① HANATOUR
② HANATOUR.com
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
Pop-Under
RV1
RV2
PY1
④ REFERENCE
AD AREA
RV1
RV2
PY1
Monthly Price
(Korean Million Won)
5 /month
2 /month
4 /month
Impression/Accounts
500,000
50,000
Size(fixel)
Need agreement
229*67
DISPLAY
Targeting Pop-Under
Fixed

23. 3 AD PRODUCTS 11. NEWSLETTER ① HANATOUR NEWSLETTER FOR ONLINE MEMBER
NEWSLETTER FOR MILEAGE MEMBER
② HANATOUR.com
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
④ REFERENCE
NL1
NL2
MC1
AD AREA
NL1 ~ NL2
Monthly Price
(Korean Million Won)
1.5 /1 time
Max sending
500,000/1 time
Size(fixel)
220*90
REMARKS
For online members/Twice per month
AD AREA
MC1
Price
0.5 /1 time
Max sending
40,000/1 time
Size(fixel)
295*130
REMARKS
For Mileage members/Twice per month

24. 3 AD PRODUCTS 12. FUNCTIONAL MAIL ① HANATOUR CONFIRMATION MAIL
TRAVELERS CONTRACT
AD PRODUCT
MA1
MA2
Monthly Price
(Korean Million Won)
3 /month
5 /month
Minimum sending
20,000/month
100,000/month
Size(fixel)
600*100
REMARKS
For member booking online.
Mail for cornfirm the booking
Contract mail for all subscribers.
② HANATOUR.com
③ AD PRODUCTS
1. GLOBAL NAVIGATION
2. MAIN PAGE
3. SUB-MAIN PAGE
4. PACKAGE/HONEYMOON
5. BACKPACK/FIT
6. GOLF/DOMESTIC TOUR
7. SPECIAL OFFER & ITINERY
8. TRAVEL INFORMATION
9. LOG-IN & MY PAGE
10. PAYMENT PAGE
11. NEWSLETTER
12. FUNCTIONAL MAIL
MA1 : Once made a first reservation, automatically sent to customer.
MA2 : Traveler's Contract, mailed to customers
※ MA2 is sent,
1. after the first reservation
2. when a travel condition is changed (price, tourist number)
3. when final itinerary is confirmed, before 3 days of departure.
④ REFERENCE
PRIVATE AD MAIL
MA1
MA2
AD PRODUCT
MA4
Monthly Price
(Korean Won)
50 KRW (per one targeted receiver)
Min. TARGET
Over 100,000 receivers
Size(fixel)
Negotiable
REMARKS
Only for AD
Targeting to specific class of members
Needed mutual agreement for details.

25. 4 REFERNCE TERMS ① HANATOUR Terms and Condition ② HANATOUR.com
HANATOUR.com is a commercial site selling travel products. Any AD content which may conflict with HANATOUR’s commercial interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site.
VAT is not included
Advertiser should make AD design file in PSD extension format, and send it to HANATOUR
Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except ing)
CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season)
CPM products are available, when you purchase more than 1 million IMP (impression)
The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors.
When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement.
Once you cancel the reservation of CPT products, penalty may be charged as below
Schedule Delay: Can not purchase the product for 1 month after the advertisement
Cancelation: Can not the purchase the product for 3 months after the notifications.
③ AD PRODUCTS
④ REFERENCE
Terms
PV : Page Views (the number of total visits to the page)
UV : Unique Visitors
IMP (Impression): Exposure counts of the AD banner
Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area)
CPM : Cost Per Millennium (AD cost per thousand Impression)
CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time)
CPS : Cost Per Sale (Cost charged based on the finally sold product)

26. INQUIRY : HANATOUR PARTNERSHIP DEVELOPMENT TEAM
Manager JI Hee, Lee
Mail :
Tel :
Manager Kyu Tae, Lee
Mail :
Tel :