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HANATOUR.com HANATOUR.com Media Guide. NO.1 in Korea listed on LSE, first in the KOSDAQ companies 2 1. COMPANY OVERVIEW HANATOUR 1 SECTIONBRIEFSREMARKS.

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Presentation on theme: "HANATOUR.com HANATOUR.com Media Guide. NO.1 in Korea listed on LSE, first in the KOSDAQ companies 2 1. COMPANY OVERVIEW HANATOUR 1 SECTIONBRIEFSREMARKS."— Presentation transcript:

1 HANATOUR.com HANATOUR.com Media Guide

2 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 2 1. COMPANY OVERVIEW HANATOUR 1 SECTIONBRIEFSREMARKS HISTORY : Established : Outbound 1 st, Air ticket 1 st : Listed on KOSDAQ : Listed on London Stock Exchange Ranked the best seller for consecutive 11 years KOSDAQ STAR INDEX company The first travel company listed in KOSDAQ PRINCIPAL ACCOMPLISHMENT Air ticket : 1.48 Million 2008 Outbound : 1.12 Million Travelers Billion Sales Volume Market cap of 450 billion won 1 st in the industry with 22% market shares 1 st in the industry with 26% market shares NUMBER OF EMPLOYEES 1,954 Not included temporary workers NETWORK A wholesale business with 9,000 retail agencies. 36 Local branches 1,000 HANATOUR-branded sales agencies 120 Online HANTOUR-labeled partner website GLOBAL NETWORK Overseas branch offices over 30 cities SUBSIDIAIRIES Web tour CJ worldis Hana Golf 12 Domestic subsidiaries Online & accommodation specialized agency FIT specialized agency, joint venture with CJ Various golf & leisure business company HANATOUR AD PRODUCTS HANATOUR.com 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND REFERENCE

3 NO.1 in Korea listed on LSE, first in the KOSDAQ companies BUSINESS OVERVIEW Top agencies' track records in outbound package market HANATOUR MODETOUR LOTTE TOUR FREEDOM TOUR ONLINE TOUR FI TOUR NEX TOUR SEJOONG YELLOW BALOON INTERPARK TOUR 890 1, , COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND Ref. Korea Association of Travel Agents (kata.or.kr) HANATOUR AD PRODUCTS HANATOUR.com REFERENCE

4 NO.1 in Korea listed on LSE, first in the KOSDAQ companies BRAND Ref. : customer research result by Travel Times ( ) HANATOUR MODETOUR NAEIL TOUR FI TOUR LOTTE TOUR INTERPARK TOUR KAL TOUR YELLW BALOON ONLINE TOUR 2.7% 2.4% 2.1% 1.9% 1.4% 1.2% 8.9% 5.8% 45.6% JAU TOUR Brand Preference Korea Standard-Service Quality Index 1 ST ranked in the travel agency category Ranked 63rd in the2009 The Korea 100 Best Brand chosen by Brand Stock (The only travel agency) Korea Brand Power Index 1 ST ranked 5 consecutive years in the travel agency category Awarded 2009 Korea Brand Star – Travel Agency category for 5 consecutive years selected by Brand Stock 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND HANATOUR AD PRODUCTS HANATOUR.com REFERENCE

5 NO.1 in Korea listed on LSE, first in the KOSDAQ companies HANATOUR.com 2 1. USER 5 HANATOUR.com AD PRODUCTS HANATOUR 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT MEMBERS AGE/REGION PURCHASING POWER FEATURE About 1.1 million About 3,000 new members per month Age: 20s 35%, 30s 41%, 40s 16%, OVER 50s 7% Region: Over 70% of Seoul & Metropolitan area Average Purchase Price : 820,000 WON per person Much higher spending than other travel agencies Oriented to quality of products and reliability of service, rather than cheap price High-end demands who enjoy their cultural tastes and leisure at worldwide Active and affluent class, visiting foreign country mainly for leisure & entertainment SITE VISIT users main purpose of visit is to buy travel & leisure products High revisit rate (Searching-consulting-reservation-preparation for travel-payment- travel-revisit after travel) REFERENCE

6 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 2. STATUS 2 hundred thousand daily Unique Visitors and 2.4 million daily Page Views in average on high-peak season The largest travel portal site in Korea with (NO.1 UV, NO.1 PV in the industry) 20 page views per visitors in average, and more than 20% of members are the actual purchasers No. 1 site not only for the site traffic, but also the actual purchase transactions 6 2 Ref. Korea Association of Travel Agents (kata.or.kr) / ranky.com ( ) RankTravel agency2008 Outbound Travelers PV (Daily) UV (Daily) 1 HANATOUR1,126,901 1,140,90852,074 2 MODETOUR568, ,39426,262 3 LOTTE274, ,7278,175 4 JAUTOUR224, ,6746,487 5 OK TOUR176, ONLINE161, ,63115,592 7 YEOHANSA.COM 160,898 93,6807,201 8 SEJOONG151,778 65,8834,509 9 TOUR BAKSA150, ,3157, YELLO BALOON 145, ,7119,475 Ranks above are from Ranky.com and travel agencies without PV, UV data are not listed RankTravel agency2008 Outbound Travelers PV (Daily) UV (Daily) 11 NEX TOUR122, ,55221, VERY GOOD TOUR 116, ,78810, INTREPARK TOUR 100, ,30556, HYUNDAI DREAM 83, KAN TOUR75, ,7207, SEGYE TOUR 71, REDCAP65, TOUR200063, BT&I58, TOUR MANIA44, HANATOUR.com HANATOUR HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AD PRODUCTS REFERENCE

7 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 3. TARGET AD SOLUTION 7 2 CRM Targeting: with 5 million DBs of HANATOUR, provides the best AD effect by approaching only to the targeted visitors IP Targeting: tracking the region, industry and ISP of IP user, expose ADs only to the targeted IP users Exposed banner about PusanExposed banner about corporate travelExposed banner about backpack tour Visitor living in Pusan Employee at Corporate Visitor from University Golf Traveler KeywordEurope 20s-30s single women Displaying golf related bannerDisplaying Europe related bannerDisplaying female interested material HANATOUR.com HANATOUR HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AD PRODUCTS REFERENCE Golf Travel

8 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 4. REPORTING 8 Provide not just AD result data but valuable marketing data which may be useful for marketing source Using HANATOURS AD server system, provide various data such as Impression, Net UV, CTR, Unique Click, ETC. Users data like age, region and marital status, result of event participation, product sales analysis and, ETC. 2 Results of event & promotion Basic analysis Sales Analysis HANATOUR.com HANATOUR HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AD PRODUCTS REFERENCE

9 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 5. THE CORE OF VALUE CHAIN 9 2 HANATOUR is also at the core contact points with travelers in all travel related services, including Air, Hotel, Duty-free, Insurance, Airport, Telecommunication, finance, etc. HANATOUR keeps in continuous touch and communications with customers through the all process of their travel (even from travel planning stage before the travel also to the end of the travel) By concentrating AD to HANATOUR.com instead of dispersing AD to each industry media, You can take lower cost and higher effects, Preperation of travel Searching information and consulting is the first step of travel Consultation and sales over all items like hotel, air-tickets, etc. Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies) Offer information on convenient facilities in the airport and overall needs After travel, writing reviews, posting or printing pictures, and various community activities Financial information (Insurance, exchange, credit-card charge) Information and guide through on and off- line during travel HANATOUR.com HANATOUR HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AD PRODUCTS REFERENCE

10 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 1,000 HANATOUR-branded Sales agencies 1,000 HANATOUR-branded Sales agencies Targeted Campaign Service Various off-line prints Retailers in affiliated discount stores 6. COMPREHENSIVE AD EFFECT HANATOUR.com is not only the 1st travel portal site, but also has various and the largest off-line AD channels Off-line AD effect through 1,000 HANATOUR-branded agencies, 9,000 retailers and big distribution partners Providing comprehensive and various AD solution through worldwide branch network of HANATOUR 10 2 Actual customer of 1.6 mil. yearly HANATOUR.com HANATOUR HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AD PRODUCTS REFERENCE

11 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 7. LOW-COST & HIGH-EFFEFT Web surfing and online purchases are the major trends of todays travel service The high-income brackets have tendencies to spend more in travel, to use online information, and to have more frequent travel purchase ADs focused on visitors to Hanatour.com provides better efficiency than AD to untargeted people through normal mass media Monthly Income Respondent Travel Spending Travel plan in a year Getting information by internet 2mil won 8%1.41 mil57.1 %47.5 % 3mil won13%1.58 mil63.1 % 4mil won19%1.87 mil60.7 %65.7 % 5mil won19%1.73 mil66.6 %79.1 % 6mil won19%1.78 mil71.4 %72.0 % 6mil won20%2.20 mil85.2 %65.9 % Ref. Korea Tourism Organization (Research on the actual practice of peoples overseas travel in 2008) 11 2 Purchase travel/leisure product High-income brackets, enjoying overseas travel Social leading class, active and enjoying culture & leisure Considering quality and reliability HANATOUR.com USER MediaMain purpose of visitCPM of main AD products PortalOverall search4,000won NewsNews search3,000won HANATOUR Cover all about travel information & purchase 1,000won With cheaper AD costs, HANATOUR.com provide better user inclination and visit purpose than any other media exposed to the untargeted HANATOUR.com HANATOUR HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AD PRODUCTS REFERENCE

12 NO.1 in Korea listed on LSE, first in the KOSDAQ companies GLOBAL NAVIGATION AD AREAGN1GN2GN3 Monthly Price (Korean Million Won) 20 (CPM 1,000) 15 (CPM 800) Impression per Account (monthly average) 25,000,000 Size (fixel)237*73210*5674*77 DisplayMax. 4 accounts rollingMax. 2 accounts rolling Global Navigation: Always exposed area in all depth and pages of HANATOUR.com GN1 GN2 GN3 3 AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

13 NO.1 in Korea listed on LSE, first in the KOSDAQ companies MAIN PAGE M2, M3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed) M1 M2 -A MS M4 M2 -C M2 -B 3 AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE AD AREAM1M2-AM2-B,CM4MS Monthly Price (Korean Million Won) 15 / month 25 /month (exclusive) 5 / 2 weeks3 / 2 weeks CPM 1,200 8 / month 30 /month (exclusive) CPM 1, /month Impression per Account (monthly average) 10,000,000 10,000,000 20,000,000 Size (fixel) 80*174300*365190*183200*95200*165 DISPLAY Max 2 accounts rolling Max 5 accounts rolling Max 2weeks Max 4 accounts rolling Max 5 accounts rolling Event specialized

14 NO.1 in Korea listed on LSE, first in the KOSDAQ companies MAIN PAGE CP1 SS AD AREACP 1 (Discount coupon) Monthly Price (Korean Million Won) 1 coupon/ month Banner make HANATOUR (Advertiser provides a logo) Coupon makeAdvertiser (No restriction on size) REMARKS Negotiable to CPS according to ads AD AREASS (Service Shop) Monthly Price (Korean Million Won) 1 / month Impression(month)/ Accounts 3,500,000 Size (fixel)180*100 DISPLAYMax 6 accounts rolling AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

15 NO.1 in Korea listed on LSE, first in the KOSDAQ companies SUB-MAIN PAGE 3 S2 S1 AD AREAS1S2 Monthly Price (Korean Million Won) CPM 1, /month 5 / month Impression(month)/Ac counts 15,000,000 10,000,000 Size(fixel)80 * * 66 DISPLAY Max 2Accounts rolling Exposed all sub-pages Max 2 accounts rolling Exposed all sub-pages (Except air, hotel pages) Comes after : any of sub menu on GN area, or left menu on main page AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

16 NO.1 in Korea listed on LSE, first in the KOSDAQ companies PACKAGE/HONEYMOON (SUB-MAIN PAGE) 3 AD AREAP1P2P3 ~ P5W1W2 Monthly Price (Korean Million Won) 5 /month2 /month 3 /month2 /month Impression/ Accounts 4,000,000 3,000,000 Size(fixel)486*265152*90200*125486*265200*125 DISPLAY Max 3 accounts Rolling Fixed Max 2 accounts Rolling Fixed P2 P1 P3 P4 P5 W2 W1 HONEYMOON MAIN PACKAGE MAIN Sections above are restrictive due to promotion of products. (needed prior consultation) AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

17 NO.1 in Korea listed on LSE, first in the KOSDAQ companies BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE) 3 F1 F2 B1 B4 B3 B2 INDIVIDUAL TOUR MAIN BACKPACK TOUR MAIN AD AREAB1B2 ~ B4F1F2 Monthly Price (Korean Million Won) 3 /month2 /month3 /month2 /month Impression(month)/Ac counts 3,000,000 Size(fixel)250*365200*125450*250200*250 DISPLAY Max 3 accounts RollingFixed Max 2 accounts Rolling Max 3 accounts Rolling Sections above are restrictive due to promotion of products. (needed prior consultation) AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

18 NO.1 in Korea listed on LSE, first in the KOSDAQ companies GOLF/DOMESTIC TOUR (SUB-MAIN PAGE) 3 G2 G1 AK1 G3 AK2 AK3 DOMESTIC MAIN GOLF MAIN AD AREAG1G2~G3AK1AK2~ AK3 Monthly Price (Korean Million Won) 3 /month2 /month3 /month2 /month Impression(month)/Ac counts 1,000,000 Size(fixel)486*265152*90200*125 DISPLAY Max 3 accounts RollingFixed Sections above are restrictive due to promotion of products. (needed prior consultation) AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

19 NO.1 in Korea listed on LSE, first in the KOSDAQ companies PROJECT MD & ITINERARY 3 AD AREAMD1I1 Monthly Price (Korean Million Won) CPM 2, /month CPM 3, /month Impression(month)/ Accounts 2,000,000 3,000,000 Size(fixel)885*166375*166 REMARKS Possible to expose to special target (Region/type/grade..) (Need agreement for details) MD1 I1 ITINERARY PROJECT MD [PROJECT MD] Upper right side of Global Navigation AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

20 NO.1 in Korea listed on LSE, first in the KOSDAQ companies TRAVEL INFORMATION 3 AD AREAPZ1 Monthly Price (Korean Million Won) 3 /month Impression(month)/Ac counts 1,000,000 Size(fixel)152*108 DISPLAYMax 2 accounts rolling PZ1 [Travel information] Upper right side of Global Navigation AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

21 NO.1 in Korea listed on LSE, first in the KOSDAQ companies LOG-IN & MY PAGE 3 AD AREAL1MY1 Monthly Price (Korean Million Won) 3 /month1.5 /month Impression(month)/Ac counts 1,000,000200,000 Size(fixel)240*210200*180 DISPLAYMax 3 accounts rollingMax 2 accounts rolling L1 MY1 Log-In Page My Page [Log-in] Upper right side of Global Navigation [My page] Upper right side of Global Navigation AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

22 NO.1 in Korea listed on LSE, first in the KOSDAQ companies RESERVATION, CONFIRMATION / PAYMENT PAGE 3 AD AREARV1RV2PY1 Monthly Price (Korean Million Won) 5 /month2 /month4 /month Impression/Accoun ts 500,000 50,000 Size(fixel)Need agreement229*67 DISPLAY Targeting Pop-UnderFixed Pop-Under RV1 RV2 PY1 RESERVATION / CONFIRM PAGE PAYMENT PAGE AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

23 NO.1 in Korea listed on LSE, first in the KOSDAQ companies NEWSLETTER 3 AD AREAMC1 Price 0.5 /1 time Max sending 40,000/1 time Size(fixel)295*130 REMARKSFor Mileage members/Twice per month MC1 AD AREA NL1 ~ NL2 Monthly Price (Korean Million Won) 1.5 /1 time Max sending 500,000/1 time Size(fixel)220*90 REMARKS For online members/Twice per month NEWSLETTER FOR ONLINE MEMBER NEWSLETTER FOR MILEAGE MEMBER NL1 NL2 AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL REFERENCE

24 NO.1 in Korea listed on LSE, first in the KOSDAQ companies FUNCTIONAL MAIL 3 AD PRODUCTMA1MA2 Monthly Price (Korean Million Won) 3 /month5 /month Minimum sending 20,000/month100,000/month Size(fixel)600*100 REMARKS For member booking online. Mail for cornfirm the booking Contract mail for all subscribers. CONFIRMATION MAIL MA1 TRAVELERS CONTRACT AD PRODUCTMA4 Monthly Price (Korean Won) 50 KRW (per one targeted receiver) Min. TARGETOver 100,000 receivers Size(fixel)Negotiable REMARKS Only for AD Targeting to specific class of members Needed mutual agreement for details. PRIVATE AD MAIL MA2 MA1 : Once made a first reservation, automatically sent to customer. MA2 : Traveler's Contract, mailed to customers MA2 is sent, 1. after the first reservation 2. when a travel condition is changed (price, tourist number) 3. when final itinerary is confirmed, before 3 days of departure. REFERENCE AD PRODUCTS HANATOUR.com HANATOUR 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL

25 NO.1 in Korea listed on LSE, first in the KOSDAQ companies 25 TERMS 4 HANATOUR.com is a commercial site selling travel products. Any AD content which may conflict with HANATOURs commercial interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site. VAT is not included Advertiser should make AD design file in PSD extension format, and send it to HANATOUR Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except ing) CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season) CPM products are available, when you purchase more than 1 million IMP (impression) The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors. When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement. Once you cancel the reservation of CPT products, penalty may be charged as below Schedule Delay: Can not purchase the product for 1 month after the advertisement Cancelation: Can not the purchase the product for 3 months after the notifications. REFERENCE AD PRODUCTS PV : Page Views (the number of total visits to the page) UV : Unique Visitors IMP (Impression): Exposure counts of the AD banner Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area) CPM : Cost Per Millennium (AD cost per thousand Impression) CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time) CPS : Cost Per Sale (Cost charged based on the finally sold product) Terms and Condition Terms REFERNCE HANATOUR.com HANATOUR

26 HANATOUR.com INQUIRY : HANATOUR PARTNERSHIP DEVELOPMENT TEAM Manager JI Hee, Lee Mail : Tel : Manager Kyu Tae, Lee Mail : Tel :


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