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HANATOUR.com Media Guide

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Presentation on theme: "HANATOUR.com Media Guide"— Presentation transcript:

1 HANATOUR.com Media Guide

2 PRINCIPAL ACCOMPLISHMENT
1 HANATOUR 1. COMPANY OVERVIEW ① HANATOUR SECTION BRIEFS REMARKS HISTORY : Established : Outbound 1st, Air ticket 1st : Listed on KOSDAQ : Listed on London Stock Exchange Ranked the best seller for consecutive 11 years KOSDAQ STAR INDEX company The first travel company listed in KOSDAQ PRINCIPAL ACCOMPLISHMENT 2008. Air ticket : 1.48 Million 2008 Outbound : 1.12 Million Travelers Billion Sales Volume 2009. Market cap of 450 billion won 1st in the industry with 22% market shares 1st in the industry with 26% market shares NUMBER OF EMPLOYEES 1,954 Not included temporary workers NETWORK A wholesale business with 9,000 retail agencies. 36 Local branches 1,000 HANATOUR-branded sales agencies 120 Online HANTOUR-labeled partner website GLOBAL NETWORK Overseas branch offices over 30 cities SUBSIDIAIRIES Web tour CJ worldis Hana Golf 12 Domestic subsidiaries Online & accommodation specialized agency FIT specialized agency, joint venture with CJ Various golf & leisure business company 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND ② HANATOUR.com ③ AD PRODUCTS ④ REFERENCE

3 1 2. BUSINESS OVERVIEW HANATOUR
Top agencies' track records in outbound package market ① HANATOUR <unit: thousand travelers> HANATOUR MODETOUR LOTTE TOUR FREEDOM TOUR ONLINE TOUR FI TOUR NEX TOUR SEJOONG YELLOW BALOON INTERPARK TOUR 1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND 890 1,280 410 680 280 320 220 260 130 190 90 170 140 160 70 150 60 1,130 570 270 120 2006 2007 2008 ② HANATOUR.com ③ AD PRODUCTS ④ REFERENCE 50 100 150 200 250 300 Ref. Korea Association of Travel Agents (kata.or.kr)

4 1 3. BRAND HANATOUR Brand Preference ① HANATOUR ② HANATOUR.com
1. COMPANY OVERVIEW 2. BUSINESS OVERVIEW 3. BRAND 5 10 15 20 25 30 35 40 45 50 45.6% MODETOUR 8.9% NAEIL TOUR 5.8% ② HANATOUR.com FI TOUR 2.7% ③ AD PRODUCTS INTERPARK TOUR 2.4% 2.1% LOTTE TOUR ④ REFERENCE KAL TOUR 1.9% JAU TOUR 1.4% YELLW BALOON 1.2% ONLINE TOUR 1.2% Ref. : customer research result by Travel Times ( ) <www.traveltimes.co.kr> Korea Brand Power Index 1ST ranked 5 consecutive years in the travel agency category Korea Standard-Service Quality Index 1ST ranked in the travel agency category Ranked 63rd in the“2009 The Korea 100 Best Brand” chosen by Brand Stock (The only travel agency) Awarded ‘2009 Korea Brand Star’ – Travel Agency category for 5 consecutive years selected by Brand Stock

5 2 1. USER HANATOUR.com ① HANATOUR MEMBERS ② HANATOUR.com AGE/REGION
About 1.1 million About 3,000 new members per month ② HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT AGE/REGION Age: 20s 35%, 30s 41%, 40s 16%, OVER 50s 7% Region: Over 70% of Seoul & Metropolitan area PURCHASING POWER Average Purchase Price : 820,000 WON per person Much higher spending than other travel agencies Oriented to quality of products and reliability of service, rather than cheap price ③ AD PRODUCTS ④ REFERENCE FEATURE High-end demands who enjoy their cultural tastes and leisure at worldwide Active and affluent class, visiting foreign country mainly for leisure & entertainment SITE VISIT user’s main purpose of visit is to buy travel & leisure products High revisit rate (Searching-consulting-reservation-preparation for travel-payment-travel-revisit after travel)

6 2 2. STATUS HANATOUR.com ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS
2 hundred thousand daily Unique Visitors and 2.4 million daily Page Views in average on high-peak season The largest travel portal site in Korea with (NO.1 UV, NO.1 PV in the industry) 20 page views per visitors in average, and more than 20% of members are the actual purchasers No. 1 site not only for the site traffic, but also the actual purchase transactions ② HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT Rank Travel agency 2008 Outbound Travelers PV (Daily) UV 1 HANATOUR 1,126,901 1,140,908 52,074 2 MODETOUR 568,617 553,394 26,262 3 LOTTE 274,861 150,727 8,175 4 JAUTOUR 224,420 103,674 6,487 5 OK TOUR 176,450 - 6 ONLINE 161,607 329,631 15,592 7 YEOHANSA.COM 160,898 93,680 7,201 8 SEJOONG 151,778 65,883 4,509 9 TOUR BAKSA 150,137 109,315 7,469 10 YELLO BALOON 145,986 116,711 9,475 Rank Travel agency 2008 Outbound Travelers PV (Daily) UV 11 NEX TOUR 122,543 375,552 21,385 12 VERY GOOD TOUR 116,681 118,788 10,583 13 INTREPARK TOUR 100,768 640,305 56,531 14 HYUNDAI DREAM 83,842 - 15 KAN TOUR 75,230 127,720 7,977 16 SEGYE TOUR 71,532 17 REDCAP 65,204 18 TOUR2000 63,479 19 BT&I 58,608 20 TOUR MANIA 44,197 ③ AD PRODUCTS ④ REFERENCE Ref. Korea Association of Travel Agents (kata.or.kr) / ranky.com ( ) Ranks above are from Ranky.com and travel agencies without PV, UV data are not listed

7 2 3. TARGET AD SOLUTION HANATOUR.com ① HANATOUR ② HANATOUR.com
CRM Targeting: with 5 million DBs of HANATOUR, provides the best AD effect by approaching only to the targeted visitors ② HANATOUR.com Golf Traveler Keyword‘Europe’ 20s-30s single women 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT Golf Travel ③ AD PRODUCTS ④ REFERENCE Displaying golf related banner Displaying Europe related banner Displaying female interested material IP Targeting: tracking the region, industry and ISP of IP user, expose ADs only to the targeted IP users Visitor living in Pusan Employee at Corporate Visitor from University Exposed banner about Pusan Exposed banner about corporate travel Exposed banner about backpack tour

8 2 4. REPORTING HANATOUR.com ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS
Provide not just AD result data but valuable marketing data which may be useful for marketing source Using HANATOUR’S AD server system, provide various data such as Impression, Net UV, CTR, Unique Click, ETC. User’s data like age, region and marital status, result of event participation, product sales analysis and, ETC. ② HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT ■ Sales Analysis ③ AD PRODUCTS ■ Basic analysis ④ REFERENCE ■ Results of event & promotion

9 2 5. THE CORE OF VALUE CHAIN HANATOUR.com ① HANATOUR ② HANATOUR.com
HANATOUR is also at the core contact points with travelers in all travel related services, including Air, Hotel, Duty-free, Insurance, Airport, Telecommunication, finance, etc. HANATOUR keeps in continuous touch and communications with customers through the all process of their travel (even from travel planning stage before the travel also to the end of the travel) By concentrating AD to HANATOUR.com instead of dispersing AD to each industry media, You can take lower cost and higher effects, ① HANATOUR ② HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT searching community consultation After travel , writing reviews, posting or printing pictures, and various community activities Searching information and consulting is the first step of travel travel review Air ticket ③ AD PRODUCTS ④ REFERENCE travel hotel Consultation and sales over all items like hotel, air-tickets, etc. Information and guide through on and off- line during travel exchange Preperation of travel Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies) roaming Duty free shop Offer information on convenient facilities in the airport and overall needs Airport Meeting insurance Financial information (Insurance, exchange, credit-card charge) payment

10 6. COMPREHENSIVE AD EFFECT
2 HANATOUR.com 6. COMPREHENSIVE AD EFFECT ① HANATOUR HANATOUR.com is not only the 1st travel portal site, but also has various and the largest off-line AD channels Off-line AD effect through 1,000 HANATOUR-branded agencies, 9,000 retailers and big distribution partners Providing comprehensive and various AD solution through worldwide branch network of HANATOUR ② HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT Targeted Campaign Service Retailers in affiliated discount stores ③ AD PRODUCTS ④ REFERENCE 1,000 HANATOUR-branded Sales agencies Various off-line prints Actual customer of 1.6 mil. yearly

11 7. LOW-COST & HIGH-EFFEFT
2 HANATOUR.com 7. LOW-COST & HIGH-EFFEFT ① HANATOUR Web surfing and online purchases are the major trends of today’s travel service The high-income brackets have tendencies to spend more in travel, to use online information, and to have more frequent travel purchase ADs focused on visitors to Hanatour.com provides better efficiency than AD to untargeted people through normal mass media ② HANATOUR.com 1. USER 2. STATUS 3. TARGET AD SOLUTION 4. REPORTING 5. CORE OF VALUE CHAIN 6. COMPREHENSIVE EFFECT 7. LOW COST & HIGH EFFECT <UNIT: KRW> Monthly Income Respondent Travel Spending Travel plan in a year Getting information by internet ▼ 2mil won 8% 1.41 mil 57.1 % 47.5 % ▼ 3mil won 13% 1.58 mil 63.1 % ▼ 4mil won 19% 1.87 mil 60.7 % 65.7 % ▼ 5mil won 1.73 mil 66.6 % 79.1 % ▼ 6mil won 1.78 mil 71.4 % 72.0 % ▲ 6mil won 20% 2.20 mil 85.2 % 65.9 % Purchase travel/leisure product ③ AD PRODUCTS HANATOUR.com USER High-income brackets, enjoying overseas travel ④ REFERENCE Social leading class, active and enjoying culture & leisure Considering quality and reliability Ref. Korea Tourism Organization (Research on the actual practice of people’s overseas travel in 2008) Media Main purpose of visit CPM of main AD products Portal Overall search 4,000won News News search 3,000won HANATOUR Cover all about travel information & purchase 1,000won With cheaper AD costs, HANATOUR.com provide better user inclination and visit purpose than any other media exposed to the untargeted

12 Impression per Account
3 AD PRODUCTS 1. GLOBAL NAVIGATION Global Navigation: Always exposed area in all depth and pages of HANATOUR.com ① HANATOUR GN1 ② HANATOUR.com GN2 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL GN3 ④ REFERENCE AD AREA GN1 GN2 GN3 Monthly Price (Korean Million Won) 20 (CPM 1,000) 15 (CPM 800) Impression per Account (monthly average) 25,000,000 Size (fixel) 237*73 210*56 74*77 Display Max. 4 accounts rolling Max. 2 accounts rolling

13 Impression per Account
3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR.com M1 M2 -A M2 -B MS ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL M2 -C M4 ④ REFERENCE AD AREA M1 M2-A M2-B,C M4 MS Monthly Price (Korean Million Won) 15 / month 25 /month (exclusive) 5 / 2 weeks 3 / 2 weeks CPM ₩1,200 8 / month 30 /month (exclusive) CPM ₩1,400 10 /month Impression per Account (monthly average) 10,000,000 20,000,000 Size (fixel) 80*174 300*365 190*183 200*95 200*165 DISPLAY Max 2 accounts rolling Max 5 accounts rolling Max 2weeks Max 4 accounts rolling Event specialized M2, M3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed)

14 3 AD PRODUCTS 2. MAIN PAGE ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS
1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL AD AREA CP 1 (Discount coupon) Monthly Price (Korean Million Won) 1 coupon/ month Banner make HANATOUR (Advertiser provides a logo) Coupon make Advertiser (No restriction on size) REMARKS Negotiable to CPS according to ads CP1 AD AREA SS (Service Shop) Monthly Price (Korean Million Won) 1 / month Impression(month)/Accounts 3,500,000 Size (fixel) 180*100 DISPLAY Max 6 accounts rolling ④ REFERENCE SS

15 Impression(month)/Accounts
3 AD PRODUCTS 3. SUB-MAIN PAGE ① HANATOUR Comes after : any of sub menu on GN area, or left menu on main page ② HANATOUR.com S2 S1 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL ④ REFERENCE AD AREA S1 S2 Monthly Price (Korean Million Won) CPM ₩1,000 10 /month 5 / month Impression(month)/Accounts 15,000,000 10,000,000 Size(fixel) 80 * 174 190 * 66 DISPLAY Max 2Accounts rolling Exposed all sub-pages Max 2 accounts rolling (Except air, hotel pages)

16 4. PACKAGE/HONEYMOON (SUB-MAIN PAGE)
3 AD PRODUCTS 4. PACKAGE/HONEYMOON (SUB-MAIN PAGE) ① HANATOUR PACKAGE MAIN HONEYMOON MAIN ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL P1 P3 W1 P4 P2 P5 W2 ④ REFERENCE AD AREA P1 P2 P3 ~ P5 W1 W2 Monthly Price (Korean Million Won) 5 /month 2 /month 3 /month Impression/ Accounts 4,000,000 3,000,000 Size(fixel) 486*265 152*90 200*125 DISPLAY Max 3 accounts Rolling Fixed Max 2 accounts Rolling Sections above are restrictive due to promotion of products. (needed prior consultation)

17 Impression(month)/Accounts
3 AD PRODUCTS 5. BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE) ① HANATOUR BACKPACK TOUR MAIN INDIVIDUAL TOUR MAIN ② HANATOUR.com B1 B4 B3 B2 F1 F2 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL ④ REFERENCE AD AREA B1 B2 ~ B4 F1 F2 Monthly Price (Korean Million Won) 3 /month 2 /month Impression(month)/Accounts 3,000,000 Size(fixel) 250*365 200*125 450*250 200*250 DISPLAY Max 3 accounts Rolling Fixed Max 2 accounts Rolling Sections above are restrictive due to promotion of products. (needed prior consultation)

18 Impression(month)/Accounts
3 AD PRODUCTS 6. GOLF/DOMESTIC TOUR (SUB-MAIN PAGE) ① HANATOUR GOLF MAIN DOMESTIC MAIN ② HANATOUR.com G2 G1 AK1 G3 AK2 AK3 ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL ④ REFERENCE AD AREA G1 G2~G3 AK1 AK2~ AK3 Monthly Price (Korean Million Won) 3 /month 2 /month Impression(month)/Accounts 1,000,000 Size(fixel) 486*265 152*90 200*125 DISPLAY Max 3 accounts Rolling Fixed Sections above are restrictive due to promotion of products. (needed prior consultation)

19 3 AD PRODUCTS 7. PROJECT MD & ITINERARY ① HANATOUR PROJECT MD
② HANATOUR.com [PROJECT MD] Upper right side of Global Navigation ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL MD1 ④ REFERENCE I1 AD AREA MD1 I1 Monthly Price (Korean Million Won) CPM ₩2,500 10 /month CPM ₩3,000 Impression(month)/ Accounts 2,000,000 3,000,000 Size(fixel) 885*166 375*166 REMARKS Possible to expose to special target (Region/type/grade..) (Need agreement for details)

20 Impression(month)/Accounts
3 AD PRODUCTS 8. TRAVEL INFORMATION ① HANATOUR [Travel information] Upper right side of Global Navigation ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL PZ1 ④ REFERENCE AD AREA PZ1 Monthly Price (Korean Million Won) 3 /month Impression(month)/Accounts 1,000,000 Size(fixel) 152*108 DISPLAY Max 2 accounts rolling

21 Impression(month)/Accounts
3 AD PRODUCTS 9. LOG-IN & MY PAGE ① HANATOUR Log-In Page My Page ② HANATOUR.com [Log-in] Upper right side of Global Navigation [My page] Upper right side of Global Navigation ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL L1 MY1 ④ REFERENCE AD AREA L1 MY1 Monthly Price (Korean Million Won) 3 /month 1.5 /month Impression(month)/Accounts 1,000,000 200,000 Size(fixel) 240*210 200*180 DISPLAY Max 3 accounts rolling Max 2 accounts rolling

22 RESERVATION / CONFIRM PAGE
3 AD PRODUCTS 10. RESERVATION, CONFIRMATION / PAYMENT PAGE RESERVATION / CONFIRM PAGE PAYMENT PAGE ① HANATOUR ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL Pop-Under RV1 RV2 PY1 ④ REFERENCE AD AREA RV1 RV2 PY1 Monthly Price (Korean Million Won) 5 /month 2 /month 4 /month Impression/Accounts 500,000 50,000 Size(fixel) Need agreement 229*67 DISPLAY Targeting Pop-Under Fixed

23 3 AD PRODUCTS 11. NEWSLETTER ① HANATOUR NEWSLETTER FOR ONLINE MEMBER
NEWSLETTER FOR MILEAGE MEMBER ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL ④ REFERENCE NL1 NL2 MC1 AD AREA NL1 ~ NL2 Monthly Price (Korean Million Won) 1.5 /1 time Max sending 500,000/1 time Size(fixel) 220*90 REMARKS For online members/Twice per month AD AREA MC1 Price 0.5 /1 time Max sending 40,000/1 time Size(fixel) 295*130 REMARKS For Mileage members/Twice per month

24 3 AD PRODUCTS 12. FUNCTIONAL MAIL ① HANATOUR CONFIRMATION MAIL
TRAVELERS CONTRACT AD PRODUCT MA1 MA2 Monthly Price (Korean Million Won) 3 /month 5 /month Minimum sending 20,000/month 100,000/month Size(fixel) 600*100 REMARKS For member booking online. Mail for cornfirm the booking Contract mail for all subscribers. ② HANATOUR.com ③ AD PRODUCTS 1. GLOBAL NAVIGATION 2. MAIN PAGE 3. SUB-MAIN PAGE 4. PACKAGE/HONEYMOON 5. BACKPACK/FIT 6. GOLF/DOMESTIC TOUR 7. SPECIAL OFFER & ITINERY 8. TRAVEL INFORMATION 9. LOG-IN & MY PAGE 10. PAYMENT PAGE 11. NEWSLETTER 12. FUNCTIONAL MAIL MA1 : Once made a first reservation, automatically sent to customer. MA2 : Traveler's Contract, mailed to customers ※ MA2 is sent, 1. after the first reservation 2. when a travel condition is changed (price, tourist number) 3. when final itinerary is confirmed, before 3 days of departure. ④ REFERENCE PRIVATE AD MAIL MA1 MA2 AD PRODUCT MA4 Monthly Price (Korean Won) 50 KRW (per one targeted receiver) Min. TARGET Over 100,000 receivers Size(fixel) Negotiable REMARKS Only for AD Targeting to specific class of members Needed mutual agreement for details.

25 4 REFERNCE TERMS ① HANATOUR Terms and Condition ② HANATOUR.com
HANATOUR.com is a commercial site selling travel products. Any AD content which may conflict with HANATOUR’s commercial interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site. VAT is not included Advertiser should make AD design file in PSD extension format, and send it to HANATOUR Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except ing) CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season) CPM products are available, when you purchase more than 1 million IMP (impression) The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors. When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement. Once you cancel the reservation of CPT products, penalty may be charged as below Schedule Delay: Can not purchase the product for 1 month after the advertisement Cancelation: Can not the purchase the product for 3 months after the notifications. ③ AD PRODUCTS ④ REFERENCE Terms PV : Page Views (the number of total visits to the page) UV : Unique Visitors IMP (Impression): Exposure counts of the AD banner Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area) CPM : Cost Per Millennium (AD cost per thousand Impression) CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time) CPS : Cost Per Sale (Cost charged based on the finally sold product)

26 INQUIRY : HANATOUR PARTNERSHIP DEVELOPMENT TEAM
Manager JI Hee, Lee Mail : Tel : Manager Kyu Tae, Lee Mail : Tel :


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