Presentation on theme: "MIS 750 (MANAGEMENT INFORMATON SYSTEMS)"— Presentation transcript:
1 MIS 750 (MANAGEMENT INFORMATON SYSTEMS) Prepared by:Nur Shafarini bt Mohd NawiNur Rashidah binti Ab.MananNor Azmawati Binti Abd Aziz
2 COMPANY BACKGROUND ‘’Now Everyone Can Fly’’. as Asia’s leading airline was established with the dream of making flying possible for everyone.Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best.With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through their innovative solutions, efficient processes and a passionate approach to business.Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe,‘’Now Everyone Can Fly’’.
3 COMPANY FOUNDERDato' Sri Anthony Francis Fernandes – founder CEO of AirAsia
4 CORE BUSINESSAirlines Industry – Low cost carrier (LCC)
5 BUSINESS MODEL Low Cost Carriers (LCC) SIMPLE PRODUCT (No Frills) LOW OPERATINGCOSTSLow Cost Carriers (LCC)POSITIONINGLow Cost Carrier Business Model
7 AIR ASIA Marketing Strategy Positioning Aircraft Seat Type Seat Option Low-cost short haul, no frillsAircraftAirbus A320 with 180 seatsSeat TypeSingle Seat ( Economy class only)Seat OptionFree seating with Xpress boarding optionIn-FlightServicesWide range of light meals and snacks available for purchase on boardAIR ASIA
10 At this level, Air Asia became Asia’s first airline to go ticketless. LEVEL ONE :Customer contact such as telephone contact, mailing and fax was handled by travel agenciesLEVEL TWO :At this level, Air Asia became Asia’s first airline to go ticketless.LEVEL THREE :Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.
11 LEVEL FOUR :Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002LEVEL FIVE :Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).
12 CURRENT STRATEGIC IT IMPLEMENTATION Yield Management System (YMS)Enterprise Resource Planning System (ERP)Computer Reservation System (CRS)CURRENT STRATEGIC IT IMPLEMENTATION
13 POTENTIAL STRATEGIC IT IMPLEMENTATION Customer Relationship Management (CRM)
14 SUCCESS STORIES Awards and Recognition Year 2010 Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony FernandesWorld's Best Low Cost Airline by SkytraxAirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week
15 Year 2009Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & SullivanBest Asian Low-Cost Carrier By TTG Travel Awards 2009World's Best Low Cost Airline by Skytrax
16 LESSON LEARNT Analyze Process and Infrastructure Evaluate People & PartnersEvaluate Leadership and GovernanceAssess Organizationand Culture