Presentation on theme: "Casa Key Airlines Your key to a brand new experience!"— Presentation transcript:
Casa Key Airlines Your key to a brand new experience!
Content Use-casesUse-cases Environmental analysisEnvironmental analysis Vision and main goalsVision and main goals What do we offer?What do we offer? Business strategyBusiness strategy MarketingMarketing SalesSales Human ResourcesHuman Resources Financial planFinancial plan Marketing toolsMarketing tools QuestionsQuestions Casa Key GameCasa Key Game
Environmental analysis PESTEV-analysis:PESTEV-analysis: Politics: democratic republic, member of EUPolitics: democratic republic, member of EU Economical: GDP, inflationEconomical: GDP, inflation Social: culture, favourite destinationsSocial: culture, favourite destinations Technological: parameters of Vilnius airportTechnological: parameters of Vilnius airport Environmental: EU-regulations, ISO certificateEnvironmental: EU-regulations, ISO certificate Values: ethics and habits in Lithuania and in destinationsValues: ethics and habits in Lithuania and in destinations Vilnius: good demand expectedVilnius: good demand expected
Vision and main goals – 5 years time Your key to a brand new experience Marketing leader:Marketing leader: LithuaniaLithuania Northern EuropeNorthern Europe Baltic Sea CountriesBaltic Sea Countries Become profitable (own 15 aircraft)Become profitable (own 15 aircraft) Well-known brandWell-known brand Have and keep motivated professional staffHave and keep motivated professional staff
What do we offer? Perfect customer servicesPerfect customer services SafetySafety PunctualityPunctuality QualityQuality ReliabilityReliability Special servicesSpecial services
Product list Air ticketsAir tickets Transport tickets (bus & train)Transport tickets (bus & train) Book accommodationBook accommodation Charter flightsCharter flights Special holiday packagesSpecial holiday packages Transport animalsTransport animals Special flights; celebrationsSpecial flights; celebrations Duty free shopDuty free shop Free use of laptop, TV, magazines & newspapersFree use of laptop, TV, magazines & newspapers Information about destinationInformation about destination Supplemental services (cargo & post)Supplemental services (cargo & post)
General Focused on core businessFocused on core business Outsourcing other servicesOutsourcing other services Investing only into profitable projectsInvesting only into profitable projects Each employee identifies our vision (Balanced Scorecard)Each employee identifies our vision (Balanced Scorecard) Copying LCC approach + servicesCopying LCC approach + services One type of aircraftOne type of aircraft New technologyNew technology
Marketing Your key to a brand new experience Announce new airline companyAnnounce new airline company Attract 50% of Lithuanian travel agenciesAttract 50% of Lithuanian travel agencies Clients who like our mottoClients who like our motto ClientsClients Travel agenciesTravel agencies OtherOther BusinessmenBusinessmen StudentsStudents FamiliesFamilies Young couplesYoung couples Adventurous typesAdventurous types......
Channels Scheduled flightsScheduled flights InternetInternet WebpagesWebpages Blogs about travellingBlogs about travelling Word of mouth methodWord of mouth method BillboardsBillboards Around Vilnius & LithuaniaAround Vilnius & Lithuania Radio station & TVRadio station & TV BrochuresBrochures CatalogsCatalogs Charter flightsCharter flights Deals with travel agenciesDeals with travel agencies
Sales Join Galileo & Amadeous (GDS)Join Galileo & Amadeous (GDS) Distribute tickets via websiteDistribute tickets via website
Human Resources Professional staffProfessional staff OutsourcingOutsourcing Specialised agencies for:Specialised agencies for: RecruitmentRecruitment EducationEducation TrainingTraining