2 What’s the real score for 2014 It’s been with us for the last 17 years ( ) Public clamor and expectations (hotels have been booked for February already) Estimates indicate some P500-M is infused into local economy during 4-day fiesta spectators) If nobody does it, somebody else will do it!
3 DOT proposes to take the lead in pursuing the conduct of the 2014 ballooning event RD Tiotuico consulted Usec MVJ about the sudden cancellation; was told to seek advise from SRRJRD Tiotuico wrote SRRJ letter to pursue the eventSRRJ approved proposal with funding support on Dec. 3, 2013Proposal now elevated to TPB for funding allocationPresentation to Usec MVJ and COO Chicoy on Jan 15, 2103 with agreement on the P5.6-M funding support / suggestion to revise logo designRD Tiotuico signed contract with Mr. Steve Kim, a balloon pilot from Korea to undertake the project with 30 target number of balloons
4 What’s up for 2014? Title of Event: PHILIPPINE INTERNATIONAL FRIENDSHIP BALLOON FESTIVAL (PFBF)Dates and Location:April 10 – 13, 2014, Clark Freeport ZonePresented by:Philippine Friendship Balloon Festival, Inc. (PFBFI)Partners:DOT / TPB, CDC, CIAC, 600th ABW (PAF)
5 “It’s more than just hot air…” Tagline“It’s more than just hot air…”(more vibrant activities on the ground: street dancing, cultural shows (Nayong Pilipino), live bands, quiz bee, cookfest, clowns, lechon festival, Robotics, car shows (limo and model cars, airsoft, Clark tours, etc.)
6 ObjectivesTo promote and develop Clark and Pampanga as the ballooning capital in Asia;To foster unity and friendship among balloon pilots and balloon followers;To attract more visitors into Clark and the province of Pampanga thru marketing and development of major activities such as ballooning and other air- sporting activities; andTo generate economic activity in and around Clark thru travel and tourism.
7 Support Organizations Nayong PilipinoHotel and Restaurants of Pampanga (HARP)Pampanga Agents Travel Society (PATS)Alliance of Travel and Tour Agencies of Pampanga (ATTAP)Assn of Tourism Officers of Central Luzon (ATOCEL)Angeles City Tourism Office (ACTO)Subic Clark Alliance for Development (SCAD)Manila North Tollways Corporation (MNTC)Clark Investors and Locators Assn (CILA)Metro Angeles Chamber of Commerce (MACCII)Angeles City Four Wheel Drive Club, Inc. (ACFWDC)Angeles City Four Wheelers Club, Inc. (ACFWC)Kite Team PhilippinesAngeles Aviators (RC Aeromodelers)
8 Up for bids under www.philgeps.gov.ph Presented by: Event Manager:Up for bids underPresented by:Philippine Friendship Balloon Festival, Inc. (PFBFI)Incorporators: Michael Palispis (ATOCEL), Mitch Otsuru (HARP), Gilda Padua (Ties That Travel / ATTAP), Carlo Ponti Zialcita (PRA), Lerma Quiambao (LQM Travel / PATS), Danilo Cerdena (Blue Voyage / PATS), Prisca Narciso (Metro Angeles Travel / PATS), Jose Moster (HARP) and Marcia Hernandez (Global Access / ATTAP)
9 Major Sponsors (TO BE CONFIRMED) Philippine Airlines (airline tickets / cargo shipment)San Miguel Corp. (food plaza / live bands etc)Globe or SmartPetron (fuel for balloons / chase crew)Ginebra San MiguelSan Miguel Purefoods (hot dogs)SMC Global PowerMarquee Mall / AyalalandEurotel Intl / Widus Hotel & Casino / Century Resort Hotel (pilots’ billeting)SM Supermalls
10 Event Components Air Show Hot Air Balloon Friendship Flight (early morning)Night GlowSky Diving ExhibitionKite Flying Demonstration/ Lights in Flight (night kite flying)(Note: Korean Air Force Aerobatics Jetfighter Team is interested)
11 Special Events Live bands The Best of Central Luzon Festivals Bartending / Flairtending CompetitionCorporate Game Shows (airlines / ticketing offices)Cultural PresentationsArts and Crafts DemoIt’s More Fun Quiz BeeCook-off Competition / Lechon FestivalCar ShowsFun RunAirsoft CompetitionNightly Fireworks Display (DOT – R3)
12 (close to 400 tented booths) It’s fiesta time!Trade booths (merchandising)Food Plaza(close to 400 tented booths)
13 HighlightsExpected to participate in the event are some 20 – 30 balloons from ASEAN, Europe and USADOT will seek the support of DOT overseas offices in extending invitation to balloon pilots nearest to our countryWill provide incentives for balloon pilots to participate: free airline tickets / free cargo shipment / free accommodation / food and souvenir items / awards / honorariaWill solicit support from San Miguel / Petron / PAL / HARP / CILA for freebiesWill coordinate with CAAP / Bureau of Customs / NAIA / Immigration / DOT NAIAWill solicit support of transportation groups / forwarder for delivery of cargo and pilots to ClarkCreation of an inter-agency committee (DOT, TPB, CDC, CIAC, 600th ABW, BOC, BID, CAAP, etc.) to handle operational plans (early release of balloon cargo, storage, etc.)Mr. Steve Kim (a Korean veteran of ballooning for 30 years) – balloon event director
14 Who’s job is it?Event Manager - Overall management of the ground events, secretariat, stalls, daily program, sponsorship packages, financial, website, ingress / egress, live coverage, concerts (San Miguel), press conferences, souvenir program, tickets, inter-agency committee organizationDOT R3- Philgeps , meals, promotions, secretariat, souvenir items, rooms for pilots, meals, fuel, manpower, uniform T-shirt, IDs, media screening, fireworks, plaquesHARP – Cook-off competition / sell ticketsPATS / ATTAP – More fun quiz bee, sponsors / sell ticketsATOCEL – Street dancing, cultural, flairtending / sell ticketsAngeles City Four Wheel Drive – Chase crewCDC – Traffic, safety, emergency, lights / electrical / water, fencing, F/A, portable toilets, parkingCIAC – Airport assistance / securityCAAP – Notice to Airmen (Notam)PAF – Venue, security, exhibits
15 Income statement (revenues less expenses) Financial Support (TPB / DOT)Airfare of balloon pilots, cargo shipment (balloon), accommodation, prizes and honoraria (foreign technical team for the competition, promo materials)PhP 5,660,000Entrance tickets salesP100/ 100,000 pax for 4 days10,000,000Booth rental (food and merchandise)P15,000 each booth at 400 units6,000,000Sale of SouvenirsP50 / piece at 3,000 T-shirts (share from sellers)150,000Sponsorships (to be confirmed)PAL, Smart/Globe, San Miguel, Purefoods etc.5,000,000Parking fee (cars and buses)P50 / car (1,000) plus P100 / bus (300)80,000TOTAL REVENUES26,890,000 Expenses (conservative)9,120,000 NET INCOME (optimistic)17,770,000
16 Expenses (breakdown)Pilots’ allowanceP880,000 for each regular shaped balloons (20 ) at $1,000 each plus P1,320,000 for each special shaped balloons (20 ) at $3,000 each2,200,000Pilots’ airfareP44,000 ($1,000) / team (30)1,320,000Cargo shipment (balloon baskets / envelopes)P44,000 ($1,000) / cargo (30)Organizers’ accommodationP12,000 / villa / 5 units / 6 nights360,000Souvenirs for pilotsCaps, T-shirts, balloon pins, wooden plaques (P600 per / 200 pieces)120,000Uniforms / caps for volunteers, officers and staffP250 / T-shirt plus cap (4 sets at 200 pax)200,00030% (Event Organizer)Management of the event3,600,000TOTAL9,120,000The rest of the expenses (P12-M) will be handled by sponsors and DOT R-3, e.g. battle of the bands, street dancing, cook-off, quiz bee, physical maneuvers, etc.)
17 Budget Proposal for TPB Pilots’ HonorariaP88,000 / special shape team (10 )/ P132,000 / regular shape team (20)2,640,000Pilots’ airfareP44,000 / team (20)880,000Cargo shipment (balloon and basket)P44,000 / cargo (30)1,320,000Competition Winners’ Prizes1st Prize – P300,000 2nd – P1,000 3rd – P40,000440,000Honoraria for Technical Team (foreign delegates) / ObserverFive – man team to share amount380,000TOTAL5,660,000PAL may sponsor pilot’s airfare and balloon cargo. We may use the remaining funds for promotional and media programs.
19 It’s more than just hot air Partnership by government and private sectorMore activities on the groundAir-conditioned tentsEvent to be owned by the community
20 Entrance Fee P100 / person (some 100,000 people watch the event - equivalent to P10-M in gate receipts!) Children 3ft. below in height - FREE Parking fee (cars and buses) P50 / car and P100 / bus
21 Sustainability is the key Creation of a non-stock non-profit corporation composed of prominent members of tourism community (SEC-registered already as of Jan 17, 2014)Key players: tourism stakeholders and major playersAll monies earned from the operation of the project is retained by the organizationNothing goes to pockets of trustees or directors (volunteerism)The organization may commission services of job-order staff with salaries or wagesRevenues to be used for the same event in the futureTo cancel the event is a national disasterOther LGUs are interested to host the same event due to media and economic values it generates (Clark may no longer be viable in the future due to increased flight operations)
22 Issues and ConcernsDoes the former organizer have a proprietary ownership over the hot air balloon event? I believe no person can claim ownership over an event that is universal in nature like ballooning. The name / title of the event may be registered with DTI or patent office for proprietary reason but the event itself cannot be claimed by a single person. This is just like such events like Sto. Nino Festival or Lechon Festival. The same event with the same title is held in a number of places in the country. Our event title PFBF is already registered with DTI. In fact it was the DOT thru former Secretary Dr. Mina Gabor who first owned the event. It was then turned over to the private sector after three years. Now we are taking the cudgels in the meantime though in some countries, ballooning takes place twice a year.
23 Issues and Concerns Who is organizing the event? Initially, the Department of Tourism – Region III is taking the lead in preparing for the 2014 ballooning event to establish the foundation for a well-oiled machinery like crafting proposals, work program, budgetary requirements, organizational structure, among other details. Right now, a non-stock, non-profit private corporation has been registered with SEC to handle the business side and operation of the project for sustainability. No single cent will get into the pocket of a single person. Income will be used for future events.In other ballooning countries the event is organized by both government and private sector. The event in Albuquerque, New Mexico, USA is run by private non-profit organization (www.balloonfiesta.com) with government support. The Vietnam Intl Hot Air Balloon Fiesta is run by Binh Thuan Province People’s Committee, Department of Culture, Sports & Tourism and Chien Thang Company Limited (www.thevietnamguide.com). Saga Balloon Intl Balloon Fiesta is run by private corporation with support from Saga-City Promotions Office (http://www.sibf.jp/).
32 What needs to be doneEndorsement from DOT to CAAP for issuance of NOTAM / permit to fly from PAF hangar site;Endorsement from DOT to PAF for issuance of permit to use their site as the venue;Financial support from DOT / TPB as start-up capital; andTechnical support from DOT (marketing and media values).
33 If given the chance, the event will enhance the image of this country as a destination for ballooning and air-sporting events! More fun, more tourists! If nobody does it, someone else will do it! Thank You!
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