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WHAT THE EVENT IS ALL ABOUT. Its been with us for the last 17 years (1994 - 2013) Public clamor and expectations (hotels have been booked for February.

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Presentation on theme: "WHAT THE EVENT IS ALL ABOUT. Its been with us for the last 17 years (1994 - 2013) Public clamor and expectations (hotels have been booked for February."— Presentation transcript:


2 Its been with us for the last 17 years ( ) Public clamor and expectations (hotels have been booked for February already) Estimates indicate some P500-M is infused into local economy during 4-day fiesta spectators) If nobody does it, somebody else will do it!

3 DOT proposes to take the lead in pursuing the conduct of the 2014 ballooning event RD Tiotuico consulted Usec MVJ about the sudden cancellation; was told to seek advise from SRRJ RD Tiotuico wrote SRRJ letter to pursue the event SRRJ approved proposal with funding support on Dec. 3, 2013 Proposal now elevated to TPB for funding allocation Presentation to Usec MVJ and COO Chicoy on Jan 15, 2103 with agreement on the P5.6-M funding support / suggestion to revise logo design RD Tiotuico signed contract with Mr. Steve Kim, a balloon pilot from Korea to undertake the project with 30 target number of balloons

4 Title of Event: PHILIPPINE INTERNATIONAL FRIENDSHIP BALLOON FESTIVAL (PFBF) Dates and Location: April 10 – 13, 2014, Clark Freeport Zone Presented by: Philippine Friendship Balloon Festival, Inc. (PFBFI) Partners: DOT / TPB, CDC, CIAC, 600 th ABW (PAF)

5 Its more than just hot air… (more vibrant activities on the ground: street dancing, cultural shows (Nayong Pilipino), live bands, quiz bee, cookfest, clowns, lechon festival, Robotics, car shows (limo and model cars, airsoft, Clark tours, etc.)

6 To promote and develop Clark and Pampanga as the ballooning capital in Asia; To foster unity and friendship among balloon pilots and balloon followers; To attract more visitors into Clark and the province of Pampanga thru marketing and development of major activities such as ballooning and other air- sporting activities; and To generate economic activity in and around Clark thru travel and tourism.

7 Nayong Pilipino Hotel and Restaurants of Pampanga (HARP) Pampanga Agents Travel Society (PATS) Alliance of Travel and Tour Agencies of Pampanga (ATTAP) Assn of Tourism Officers of Central Luzon (ATOCEL) Angeles City Tourism Office (ACTO) Subic Clark Alliance for Development (SCAD) Manila North Tollways Corporation (MNTC) Clark Investors and Locators Assn (CILA) Metro Angeles Chamber of Commerce (MACCII) Angeles City Four Wheel Drive Club, Inc. (ACFWDC) Angeles City Four Wheelers Club, Inc. (ACFWC) Kite Team Philippines Angeles Aviators (RC Aeromodelers)

8 Up for bids under Presented by: Philippine Friendship Balloon Festival, Inc. (PFBFI) Incorporators: Michael Palispis (ATOCEL), Mitch Otsuru (HARP), Gilda Padua (Ties That Travel / ATTAP), Carlo Ponti Zialcita (PRA), Lerma Quiambao (LQM Travel / PATS), Danilo Cerdena (Blue Voyage / PATS), Prisca Narciso (Metro Angeles Travel / PATS), Jose Moster (HARP) and Marcia Hernandez (Global Access / ATTAP)

9 Philippine Airlines (airline tickets / cargo shipment) San Miguel Corp. (food plaza / live bands etc) Globe or Smart Petron (fuel for balloons / chase crew) Ginebra San Miguel San Miguel Purefoods (hot dogs) SMC Global Power Marquee Mall / Ayalaland Eurotel Intl / Widus Hotel & Casino / Century Resort Hotel (pilots billeting) SM Supermalls

10 Air Show Hot Air Balloon Friendship Flight (early morning) Night Glow Sky Diving Exhibition Kite Flying Demonstration/ Lights in Flight (night kite flying) (Note: Korean Air Force Aerobatics Jetfighter Team is interested)

11 Live bands The Best of Central Luzon Festivals Bartending / Flairtending Competition Corporate Game Shows (airlines / ticketing offices) Cultural Presentations Arts and Crafts Demo Its More Fun Quiz Bee Cook-off Competition / Lechon Festival Car Shows Fun Run Airsoft Competition Nightly Fireworks Display (DOT – R3)

12 Trade booths (merchandising) Food Plaza (close to 400 tented booths)

13 Expected to participate in the event are some 20 – 30 balloons from ASEAN, Europe and USA DOT will seek the support of DOT overseas offices in extending invitation to balloon pilots nearest to our country Will provide incentives for balloon pilots to participate: free airline tickets / free cargo shipment / free accommodation / food and souvenir items / awards / honoraria Will solicit support from San Miguel / Petron / PAL / HARP / CILA for freebies Will coordinate with CAAP / Bureau of Customs / NAIA / Immigration / DOT NAIA Will solicit support of transportation groups / forwarder for delivery of cargo and pilots to Clark Creation of an inter-agency committee (DOT, TPB, CDC, CIAC, 600 th ABW, BOC, BID, CAAP, etc.) to handle operational plans (early release of balloon cargo, storage, etc.) Mr. Steve Kim (a Korean veteran of ballooning for 30 years) – balloon event director

14 Event Manager - Overall management of the ground events, secretariat, stalls, daily program, sponsorship packages, financial, website, ingress / egress, live coverage, concerts (San Miguel), press conferences, souvenir program, tickets, inter-agency committee organization DOT R3- Philgeps, meals, promotions, secretariat, souvenir items, rooms for pilots, meals, fuel, manpower, uniform T-shirt, IDs, media screening, fireworks, plaques HARP – Cook-off competition / sell tickets PATS / ATTAP – More fun quiz bee, sponsors / sell tickets ATOCEL – Street dancing, cultural, flairtending / sell tickets Angeles City Four Wheel Drive – Chase crew CDC – Traffic, safety, emergency, lights / electrical / water, fencing, F/A, portable toilets, parking CIAC – Airport assistance / security CAAP – Notice to Airmen (Notam) PAF – Venue, security, exhibits

15 Financial Support (TPB / DOT)Airfare of balloon pilots, cargo shipment (balloon), accommodation, prizes and honoraria (foreign technical team for the competition, promo materials) PhP 5,660,000 Entrance tickets salesP100/ 100,000 pax for 4 days 10,000,000 Booth rental (food and merchandise) P15,000 each booth at 400 units6,000,000 Sale of SouvenirsP50 / piece at 3,000 T-shirts (share from sellers) 150,000 Sponsorships (to be confirmed)PAL, Smart/Globe, San Miguel, Purefoods etc. 5,000,000 Parking fee (cars and buses)P50 / car (1,000) plus P100 / bus (300) 80,000 TOTAL REVENUES 26,890,000 Expenses (conservative) 9,120,000 NET INCOME (optimistic) 17,770,000

16 Pilots allowanceP880,000 for each regular shaped balloons (20 ) at $1,000 each plus P1,320,000 for each special shaped balloons (20 ) at $3,000 each 2,200,000 Pilots airfareP44,000 ($1,000) / team (30)1,320,000 Cargo shipment (balloon baskets / envelopes) P44,000 ($1,000) / cargo (30)1,320,000 Organizers accommodationP12,000 / villa / 5 units / 6 nights 360,000 Souvenirs for pilotsCaps, T-shirts, balloon pins, wooden plaques (P600 per / 200 pieces) 120,000 Uniforms / caps for volunteers, officers and staff P250 / T-shirt plus cap (4 sets at 200 pax) 200,000 30% (Event Organizer) Management of the event 3,600,000 TOTAL9,120,000 The rest of the expenses (P12-M) will be handled by sponsors and DOT R-3, e.g. battle of the bands, street dancing, cook-off, quiz bee, physical maneuvers, etc.)

17 Pilots HonorariaP88,000 / special shape team (10 )/ P132,000 / regular shape team (20) 2,640,000 Pilots airfareP44,000 / team (20)880,000 Cargo shipment (balloon and basket) P44,000 / cargo (30)1,320,000 Competition Winners Prizes 1 st Prize – P300,000 2 nd – P1,000 3 rd – P40, ,000 Honoraria for Technical Team (foreign delegates) / Observer Five – man team to share amount380,000 TOTAL 5,660,000 PAL may sponsor pilots airfare and balloon cargo. We may use the remaining funds for promotional and media programs.


19 Its more than just hot air Partnership by government and private sector More activities on the ground Air-conditioned tents Event to be owned by the community


21 Creation of a non-stock non-profit corporation composed of prominent members of tourism community (SEC-registered already as of Jan 17, 2014) Key players: tourism stakeholders and major players All monies earned from the operation of the project is retained by the organization Nothing goes to pockets of trustees or directors (volunteerism) The organization may commission services of job-order staff with salaries or wages Revenues to be used for the same event in the future To cancel the event is a national disaster Other LGUs are interested to host the same event due to media and economic values it generates (Clark may no longer be viable in the future due to increased flight operations)

22 Does the former organizer have a proprietary ownership over the hot air balloon event? I believe no person can claim ownership over an event that is universal in nature like ballooning. The name / title of the event may be registered with DTI or patent office for proprietary reason but the event itself cannot be claimed by a single person. This is just like such events like Sto. Nino Festival or Lechon Festival. The same event with the same title is held in a number of places in the country. Our event title PFBF is already registered with DTI. In fact it was the DOT thru former Secretary Dr. Mina Gabor who first owned the event. It was then turned over to the private sector after three years. Now we are taking the cudgels in the meantime though in some countries, ballooning takes place twice a year.

23 Who is organizing the event? Initially, the Department of Tourism – Region III is taking the lead in preparing for the 2014 ballooning event to establish the foundation for a well-oiled machinery like crafting proposals, work program, budgetary requirements, organizational structure, among other details. Right now, a non-stock, non-profit private corporation has been registered with SEC to handle the business side and operation of the project for sustainability. No single cent will get into the pocket of a single person. Income will be used for future events. In other ballooning countries the event is organized by both government and private sector. The event in Albuquerque, New Mexico, USA is run by private non-profit organization ( with government support. The Vietnam Intl Hot Air Balloon Fiesta is run by Binh Thuan Province Peoples Committee, Department of Culture, Sports & Tourism and Chien Thang Company Limited ( Saga Balloon Intl Balloon Fiesta is run by private corporation with support from Saga-City Promotions Office (









32 Endorsement from DOT to CAAP for issuance of NOTAM / permit to fly from PAF hangar site; Endorsement from DOT to PAF for issuance of permit to use their site as the venue; Financial support from DOT / TPB as start-up capital; and Technical support from DOT (marketing and media values).


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