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Sally Fitzgibbons. Daring, Confident, Naturally Beautiful, Fun, & Adventurous Sally Fitzgibbons.

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Presentation on theme: "Sally Fitzgibbons. Daring, Confident, Naturally Beautiful, Fun, & Adventurous Sally Fitzgibbons."— Presentation transcript:

1 Sally Fitzgibbons

2 Daring, Confident, Naturally Beautiful, Fun, & Adventurous Sally Fitzgibbons

3 Sally Moments

4

5 Sally Career Highlights Sallys Career to date Sallys Career to date won her first Pro Junior surfing event at age 14 won her first Pro Junior surfing event at age 14 won her first ISA U18 World Surfing Title age 17 won her first ISA U18 World Surfing Title age 17 won the ASP U21 World Surfing Title age 18 won the ASP U21 World Surfing Title age 18 won the ISA Open World Surfing Title age 18 won the ISA Open World Surfing Title age 18 won back to back Australian Pro Junior Surfing Series 2007/2008 won back to back Australian Pro Junior Surfing Series 2007/2008 won back to back World Qualifying Series in 2008 and 2009 won back to back World Qualifying Series in 2008 and 2009 won 12 Event Titles in the last 4 years (5 x World Tour and 7 x 6 Star Titles) won 12 Event Titles in the last 4 years (5 x World Tour and 7 x 6 Star Titles) Started World Tour career 2009 fastest ever qualifier male or female Started World Tour career 2009 fastest ever qualifier male or female First female to score a 10 point ride at ASP Sunset Beach Hawaii First female to score a 10 point ride at ASP Sunset Beach Hawaii Finished 5th in her rookie year on the ASP World Tour 2009 Finished 5th in her rookie year on the ASP World Tour 2009 Finished 2nd on ASP World Tour 2010, 2011, 2012 Finished 2nd on ASP World Tour 2010, 2011, 2012 Achieved World number 1 Ranking half way through 2011 Achieved World number 1 Ranking half way through 2011 Won back-to-back Ripcurl Pro Bells Beach Titles 2011, 2012 Won back-to-back Ripcurl Pro Bells Beach Titles 2011, 2012 First surfer to win Nike US Open and Hurley Australian Open titles First surfer to win Nike US Open and Hurley Australian Open titles

6 Sallys Surfing Stats Sally boasts the highest heat average on tour for the past 2 year of Sally boasts the highest heat average on tour for the past 2 year of Sally also had the highest average wave score for the past 2 years of Sally also had the highest average wave score for the past 2 years of Sally won 12 Titles in the last 4 years (5 x WT and 7 x 6 Star) Sally won 12 Titles in the last 4 years (5 x WT and 7 x 6 Star) Sally has been in 17 finals in the last 4 years (9 x WT and 8 x 6 Star) Sally has been in 17 finals in the last 4 years (9 x WT and 8 x 6 Star) Sally has been in 33 consecutive quarter final series or better since 2009 Sally has been in 33 consecutive quarter final series or better since 2009

7 Branding – Go Sally! US Open Victory

8 Sally Branding – Healthy, Active, Fit & Fun Apart from Sallys sponsors branding, Sally has become a brand and celebrity in her own right with regular requests for appearances at charity and sporting events, guest speaking appearances, radio interviews and TV spots on Sports, lifestyle and game shows and commercials. Apart from Sallys sponsors branding, Sally has become a brand and celebrity in her own right with regular requests for appearances at charity and sporting events, guest speaking appearances, radio interviews and TV spots on Sports, lifestyle and game shows and commercials. The Sally brand represents a fun, active and healthy lifestyle. Someone who is willing to work hard and push their own personal limits to achieve goals. The Sally brand represents a fun, active and healthy lifestyle. Someone who is willing to work hard and push their own personal limits to achieve goals. Sally has been recognised by the Government as a suitable role model for the youth of Australia. Selected as an Australian Youth Week Ambassador in 2012, she is the ambassador for the Governments Be The Influence campaign and an associated campaign for the NSW Police Department. Sally has been recognised by the Government as a suitable role model for the youth of Australia. Selected as an Australian Youth Week Ambassador in 2012, she is the ambassador for the Governments Be The Influence campaign and an associated campaign for the NSW Police Department.

9 Sally Fitzgibbons Brand Sally as a brand has placed herself across a broad section of community appeal through her sporting associations Sally as a brand has placed herself across a broad section of community appeal through her sporting associations St George Dragons NRL St George Dragons NRL Geelong Cats AFL Geelong Cats AFL Illawarra Hawks NBL Illawarra Hawks NBL NBA, NFL, F1, Golf, Cricket, Tennis… pretty much ALL SPORTS NBA, NFL, F1, Golf, Cricket, Tennis… pretty much ALL SPORTS And key positions as a Role Model & Ambassador And key positions as a Role Model & Ambassador Australian National Youth Week Ambassador Australian National Youth Week Ambassador Run Wollongong – Childrens Hospital Charity Run Wollongong – Childrens Hospital Charity Quiksilver Foundation – Kuta Beach Sea Turtle Conservation Quiksilver Foundation – Kuta Beach Sea Turtle Conservation Roxy Breast Cancer Awareness Roxy Breast Cancer Awareness Play By The Rules – Fairness in sport Play By The Rules – Fairness in sport Camp Quality – Childrens Family Cancer Charity Camp Quality – Childrens Family Cancer Charity Surfing Australia – Sally Camps & Ambassador Surfing Australia – Sally Camps & Ambassador Be The Influence – Tackling Binge Drinking Be The Influence – Tackling Binge Drinking

10 Sponsorship/Branding Sally has key international sponsorships in core surfing, lifestyle and female specific brands. Sponsors include; Sally has key international sponsorships in core surfing, lifestyle and female specific brands. Sponsors include; Major - Roxy; Clothes, Wetsuit, accessories & Eyewear, Red Bull - Energy Drink, Garnier - Health & Beauty, Firewire - Surfboards Major - Roxy; Clothes, Wetsuit, accessories & Eyewear, Red Bull - Energy Drink, Garnier - Health & Beauty, Firewire - Surfboards Minor - Beach Toes, Mini Australia, FCS fins and Gorilla Grip, Waxaway, Urge Lifestyle Footwear, Nanotune surfboard technology Minor - Beach Toes, Mini Australia, FCS fins and Gorilla Grip, Waxaway, Urge Lifestyle Footwear, Nanotune surfboard technology Logo placement is determined by the value of the sponsorship and can include the top and bottom of the surfboard and Sallys web site

11 Non-Endemic PR Coverage Sally & PR Agencies Sally & PR Agencies Sally has been working with ARC Factory PR and Magnum PR the past few years through sponsors Red Bull and Roxy and has achieved some excellent placement in non-endemic areas; Cosmopolitan, Who, Cleo, Womens Fitness, Girl Friend, Dolly, MX, Be, STAB magazines along with Body & Soul and major newspapers and Newspaper supplements have all been achieved. LEquipe Magazine France

12 Web Site and Social Media Red Bull Australia has invested in building & maintaining [Domain owned by Sally] Red Bull Australia has invested in building & maintaining [Domain owned by Sally] The site serves as a good reference/archival site complementing Sallys social media channels with room for further activation. The site serves as a good reference/archival site complementing Sallys social media channels with room for further activation. All sponsors may contribute content and imagery and will benefit from bi- directional traffic. All sponsors may contribute content and imagery and will benefit from bi- directional traffic. Sallys Blogs and and social media feeds keep the site fresh and active. Sallys Blogs and and social media feeds keep the site fresh and active. Sally is Queen of social media in the surfing world. She is in the Top 5 most Influential under the age of 30, recently recognised by Tom Waterhouse. With 190K+ followers across her social media network Sally has the ability influence and reach millions. Sally is Queen of social media in the surfing world. She is in the Top 5 most Influential under the age of 30, recently recognised by Tom Waterhouse. With 190K+ followers across her social media network Sally has the ability influence and reach millions.

13 Social Media Sallys Fan Page has plenty of room for growth and could be linked into her major sponsors campaigns more effectively. Her weekly reach fluctuates between 30K and 300K+ when she is involved in and winning events. Instagram numbers have more than doubled this year improving (89K+Followers) and growing steadily with Twitter followers not far behind. KLOUT is a social media measure that combines a number of media sources to attempt to measure the influence of a user on the network by the individual. It is not only about the amount of followers but effective interaction. Sally ranks #2 of all male and female surfers behind Kelly Slater (Highest KLOUT 84) Sally ranks #2 of all male and female surfers behind Kelly Slater (Highest KLOUT 84)

14 Athlete coverage:: (2 month sample during March/April) TV 5,866,000; Radio 2,600,000; Print 18,604,000 Internet Articles 280,000 Web Site 13,000 Total Circulation Reach 27,363,000 Followers Twitter: 68,000+ Facebook: 39,000+ Instagram: 89,000+ Media-Editorial (within Australia)

15 Sallys Future Sally is one of the most popular female surfers in the world and it is just a matter of time before she claims the World Title after 3 runner-up finishes. Sallys story and journey to achieving this is just as important and inspiring as the end result and should be celebrated along the way. She is just beginning… Sally is one of the most popular female surfers in the world and it is just a matter of time before she claims the World Title after 3 runner-up finishes. Sallys story and journey to achieving this is just as important and inspiring as the end result and should be celebrated along the way. She is just beginning… Sally as a marquee athlete has a proven contest record and with her media experience and social media positioning ticks all the boxes as the face of a brand. She is not only motivated to fulfill her dreams but wants to inspire others to live a happy and healthy life by example. Sally as a marquee athlete has a proven contest record and with her media experience and social media positioning ticks all the boxes as the face of a brand. She is not only motivated to fulfill her dreams but wants to inspire others to live a happy and healthy life by example. Sallys Sponsors Sallys Sponsors Believe in Sally as an athlete Support Sallys aspirations Can help provide a future beyond her competition life. Have a global marketing plan that tells her story Provide a creative, inspiring and friendly athlete environment Live your passion and never give up!


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