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Gold Coast North Chamber of Commerce A B Paterson College 14 th November 2011 1Copyright © Gold Coast North Chamber of Commerce & Industry Inc.

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Presentation on theme: "Gold Coast North Chamber of Commerce A B Paterson College 14 th November 2011 1Copyright © Gold Coast North Chamber of Commerce & Industry Inc."— Presentation transcript:

1 Gold Coast North Chamber of Commerce A B Paterson College 14 th November Copyright © Gold Coast North Chamber of Commerce & Industry Inc

2 Welcome Garry Way – Head of Senior School. A B Paterson Speakers: Pete Nicholls, Director, Localtag Dave Cane, Owner, Find Net Solutions Mick Davies, Owner, 5150 Studios Jamie White, Solicitor Director, Pod Legal Online Trends, Free Tools, Legal Guidance Online Student Workshop, Nov 28 th (spaces limited) Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.2

3 Background 63% of America's small businesses do not have a website at all. This is a missed opportunity in my view. So we started an initiative to help small business get online - partnering with Intuit and others. Eric Schmidt, Executive Chairman, Sept 21, 2011 Getting Aussie Business Online is a nationwide campaign from Google and MYOB to give a free website to more than 50,000 Australian small businesses. Its designed to knock down the common barriers to small businesses getting online by making it easy, quick, and free to set up and maintain a website. Google Australia Blog

4 4Copyright © Gold Coast North Chamber of Commerce & Industry Inc

5 Online $50B10.6M 20-53% 2ND Mobile Local Social Consumers Have Embraced Online

6 Online $50B Online Impact Australian Economy $50B Forecast 2 x GDP Growth Online each week. 21.7hrs ** 16M * Deloitte Access Economics The Connected Continent Aug 2011 ** Rohan Gifford, Google Australia, Nov 2011

7 10.6M Social Social Media in Australia 1. Facebook 10.6M 2. YouTube 10M 3. Blogspot 4.1M 4. Linked In 2.2M 5. Wordpress.com 1.8M 6. Twitter 1.8M 7. Flickr 1.1M 8. Tumblr 1M 9. MySpace 620K 10. Google+ est. 500K (40M WW) * David Cowling. Oct 2011

8 2 ND * Mobile Aussies love Mobile + Smartphones * Rohan Gifford, Google Australia, Nov ** Google Internal Data, 2011 *** Google Insights, Advanced Global Mobile Trends 4M Mobile Banking 26% Purchase on mobile Mobile Online 30% of all restaurant searches Search 37% growing to 50% Smartphones

9 20-53% Local Emergence of Location Eye-Tracking Google SERPs - Oct 2011

10 Online $50B10.6M 20-53% 2ND Mobile Local Social Consumers Have Embraced Online

11 Examples 1 The Coffee Club, Oxenford Poseidon & Seafood Grill, Search, Website Poseidon & Seafood GrillSearchWebsite Mermaids Dining Room & Bar Montezumas: Burleigh, Labrador, Website, FBBurleighLabradorWebsiteFB Zamels, Helensvale Nike Factory Store Enderley Resort Mortgage Broker Copyright (c) 2011 Localtag ABN

12 Examples 2 Buddhas Wok and Grill Town & Country Motel & Restaurant Sawasdee Thai Lyndal OBrian Nutritionist Penthouse on the Broadwater Copyright (c) 2011 Localtag ABN

13 Examples 3 Sanctuary Cove Yacht Club Georges Paragon Sanctuary Cove The Ephraim Spa The Old Danube Hungarian Cake Shop Love That Book Southern Cross Martial Arts Copyright (c) 2011 Localtag ABN

14 Gold Coast Online Profile 14 (c) Google Maps 2011

15 Gold Coast Online Profile Area# GPGPCWEBGA H/Isl. P/Point 1,75029%37%52% Ox, BW, R/Bay 3,90023%30%53% Ner, Sport, MBch 5,85025%18%57% Carr, Bun, SP, BB 3,15032%21%51% Mud, Rob, Mi, BHds 3,00029%22%60% PalmBch, Curr 2,35029%19%44% Cool, Tweed 1,13026%18%45% 15 (c) Google Maps 2011 Copyright (c) 2011 Localtag ABN

16 Online Visibility

17 17Copyright © Gold Coast North Chamber of Commerce & Industry Inc

18 Getting Found by Local Consumers Presented by Dave Cane, Website Consultant since 2000 with Find Net Solutions. Co Author & Editor of the eBook Get Found Be 1 st on Google Local Search Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.18

19 Google Places & Local Searches Q/ How do the majority of consumers find a local business online, Yellow Pages OR Google? A/ Google Why? Google gives Faster Results, with less clicks More Convenient Search Result order is by relevance rather than who pays the most Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.19

20 Why be seen on a Google Local Search? 73% of all online activity is related to local content 66% use the Internet to find local businesses 54% have replaced their phone books (Yellow Pages / Local Directories) with Internet searches 82% of local searchers follow up with their search by phone call and/or walk-in Google Local Search Results are fast, easy & informative for searchers Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.20

21 What is a Local Search An example of a Local Search is when someone is looking for a hairdresser in say Helensvale. They search Hairdresser Helensvale Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.21

22 What is the result of a Local Search Search result shows the top 7 local businesses with: Their Business Name a Google Map Marker Their Address Their Phone Number a link to their FREE Google Place page a link to their website (if they have one) Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.22

23 Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.23

24 Whats the Cost to be at the Top of Google? Google Places (Local Search) was set up mid 2010 Free Web Page supplied by Google Page views are from FREE traffic, absolutely NO cost to advertise Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.24

25 Whats available on your Places page? Search Engine effective Descriptions Location Map Address Areas you services Links to Specials, Menus, Booking Forms etc Brands of products you sell, service or promote Photos Videos / Movies Reviews on your business & service Coupons for discounts, offers & promotions Traffic Activity Report – Impressions & Action Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.25

26 Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.26

27 Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.27

28 What you need to do… You need a Google Account & it is best to use your business domain admin address not a gmail eg: Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.28

29 To check if Google has your Places page set up go to & follow the links or Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.29

30 What you need to do… You need to Claim & Verify your Google Places page Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.30

31 Edit your Basic Information Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.31

32 Edit your Description & Service Areas & Location Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.32

33 Edit your Hours of operation, Payments, Photos Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.33

34 Add Videos & Additional Details & Click Submit Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.34

35 Validate your business by Phone, SMS or Post. You will receive a 5 digit PIN to enter in the next screen, your Validation is then done Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.35

36 Tips on being more effective Login & update all business listing websites like White Pages, Yellow Pages (std listing) True Local, Start Local, Yalwa, Hot Frog, Update all Industry associated website listings Get listed on your Local Chamber of Commerce website Keep all your online details exactly the same - Business Name, Phone No. & Address eg compared to (07) & Street or St Make sure your Business Descriptions are Keyword Effective Link to your website pages for Menus & Booking Forms etc Get multiple positive Reviews on your Google Places Page. Canvass existing customers for positive Reviews Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.36

37 What NOT To Do Do Not do your own Reviews Do Not get people to do multiple Reviews from the same computer, network or IP address Do Not try & trick Google with multiple listings at the same address or repeated keywords etc. Keep It Normal & Not Spammy. Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.37

38 38Copyright © Gold Coast North Chamber of Commerce & Industry Inc

39 Whats In A Graph? Google Analytics 101 Make the most of the statistics that you cant get from that giant yellow paged door stop / booster seat Presented by Mick Davies Studios Owner & Senior Developer / Lead SEO Specialist Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.39

40 Why The Numbers Matter "42.7% of all statistics are made up on the spot." - Steven Wright Google Analytics – Free, Simple & mostly* accurate Small Websites to Large E-Commerce Websites *Statistics in Google Analytics are only approx. Copyright (c) studios.com.au40

41 Analytics Quick View Copyright (c) studios.com.au41

42 Big Brother Is Watching* If an offline ad falls in the woods, would someone ever see it? With offline advertising you CANT find out the analytics of your ad Using Google Analytics we know exactly who is looking at it, who stays to read or just moves on and what devices they are using to view it *On The Web Copyright (c) studios.com.au42

43 Copyright (c) 2011 Localtag ABN Keywords & Location

44 Do You Know Your Target Audience? Most businesses dont know exactly who they are marketing too Analytics gives you the power to find that information: What Keywords are being searched What devices are being used (Laptop, iPhone, iPad etc…) What pages on your website were viewed & for how long How many visitors your website is receiving Copyright (c) studios.com.au44

45 Copyright (c) 2011 Localtag ABN Device Type & Web Browser

46 Referrals & Online Promotion Analytics can determine what customers you need to support Price My Insurance Quick Overview & Assumptions: Internet Exploder is the most common web browser iPhone & Android phones are visiting the website East Coast of Australia is the main target Referrals from Websites, Google Adwords & Organic Searches Website is growing but bounce rate could improve Copyright (c) studios.com.au46

47 Lower That Bounce Rate! Improving a bounce rate can be a black art but, it is CRITICAL to know your target audience A website selling insurance needs simple content, no jargon, images of people with happy faces & videos helping the person choose the right insurance – thats what this target audience needs. A website providing performance tuning for sports cars needs to promote their media gallery of photos & videos – thats what the target audience wants to see. What does your target audience WANT & NEED from your website? Copyright (c) studios.com.au47

48 Your Website Pages Copyright (c) 2011 Localtag ABN

49 Its Easy To Fix Google Analytics is a tool that makes a business owners life THAT MUCH BETTER! Its all in the stats! BUT dont 100% rely on them Conversions are still what puts money back into your pocket, but with the power of Google Analytics you can gauge where improvements can be made on your website and work with your web developer to achieve the best possible results Copyright (c) studios.com.au49

50 Free Analytics Installation If your ready to find your online target audience with Google Analytics contact Mick Davies at 5150 Studios and we will set it up for FREE – it takes only a few minutes and you can begin tracking your target audience now! Phone: Web: Copyright (c) studios.com.au50

51 51Copyright © Gold Coast North Chamber of Commerce & Industry Inc

52 Thank You Speakers: Pete Nicholls, Director, Localtag Dave Cane, Owner, Find Net Solutions Mick Davies, Owner, 5150 Studios Jamie White, Solicitor Director, Pod Legal Online Trends, Free Tools, Legal Guidance Online Student Workshop, Nov 28 th (spaces limited) Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.52

53 Customisable website, which includes: Google Maps integration Opening times & contact details Photo gallery Facebook & Twitter integration E-commerce capability Free.com.au domain for two years, then $30/year to renew 1 years free hosting, then $5/month, no contract pay-as-you-go basis No payment details required until year two Online tips and education in lifecycle series * On the product roadmap Offer overview video Free Website from Google & MYOB Copyright (c) 2011 Gold Coast North Chamber of Commerce & Industry Inc.


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