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Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service.

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Presentation on theme: "Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service."— Presentation transcript:

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2 Definition of mass marketing Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service stores.

3 Selling methods Traditional selling Self-service stores

4 Traditional selling

5 Self-service stores

6 Summary of stores in Tarbes

7 NAMEADRESS SHOPPING SPACE LOCATION SALE METHOD SERVICES DowntownOutskirt Leclerc Route dAuch ORLEIX >2500 m² X Self service and traditional saling Gas Station, loyalty card Leclerc Route de Pau IBOS 8500m² X Self service and traditional saling Gas station, loyalty card, pick up order, restaurant, ticket Leclerc ZAC de l'Ormeau Tarbes >2500 m² X Self service and traditional saling Gas station, loyalty card Géant Casino Routes de Bagnères LALOUBÈRE 8000 m²X Self service and traditional saling Ticket, restaurant, gas station, pick up order Intermarché 80 av François Mitterand SEMEAC < 2500m²XSelf serviceLoyalty card

8 Other ways of selling Direct selling Specialized stores

9 Direct selling direct selling concerns the sale of a product directly from the producer to the consumer (without wholesalers or stores)

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11 Specialized stores stores specialized in a particular kind of consumables (domestic appliances, sport items, do-it-yourself, furniture, computers, CDs…)

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13 Thank you for your attention The students of 2 nd A and B – PFEG L. Besse, F. Dulout and E. Farge


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