3Who are we? NASM Company Overview Fitness Training Industry; why now? Approach & MethodologyNASM expertise and the NASM DifferenceCTE: Career/Post Secondary PathwaysCTE: Fitness Program
4SUPPORT AND RESOURCESNASM is a business unit within Ascend Learning’s portfolio of companies focused on education technology serving healthcare and other high-growth career industries.
5LONGEVITYSince 1987, NASM has set the standard in health and fitness certification, continuing education, and programming.NASM has pioneered evidence-based health and fitness solutions that optimize physical performance.Optimum Performance Training™ (OPT™), NASM’s proprietary training system, is a systematic and integrated (total body) training, reconditioning and rehabilitation program.NASM serves thousands of health and fitness professionals worldwide and positively impacts the lives of millions of people.
6EVIDENCE-BASED SYSTEMS All NASM programs are developed from comprehensive scientific research that is supported by the NASM Research Institute at the University of North Carolina at Chapel Hill.UNC Chapel Hill is one of the most highly respected sports medicine departments and research centers in the world today.The industry’s most accomplished experts not only create the direction and vision for NASM, they also represent recognized leaders for the industry as a whole.
7RESPECTED & INNOVATIVE NASM’s programming is used by leading health, fitness and sports organizations across the world.
8Shaquille O’Neal WHAT NASM FANS ARE SAYING! “I thought I was done (with my career) because those doctors (in Miami) didn’t know what was going on … when I got to Phoenix, it wasn’t even a hip problem. Those guys, Nellie and Mike Clark, they saved me.”Shaquille O’Neal4 time NBA championNBA MVP15x NBA All Star
9Steve Nash OPT PROGRAMMING FOR SPORTS “NASM’s Optimum Performance Training (OPT™) is a huge benefit! It has a cumulative effect. If your body is more receptive every night, it is going to help you over the long term.Steve NashLos Angeles Lakers2 time NBA MVP
10Grant Hill CEx PROGRAMMING "I feel like I'm contributing. As long as I feel like that, I'll keep playing … I feel like I found the fountain of youth!“Grant HillLos Angeles ClippersOn the care received by Aaron Nelson, Dr. Mike Clark and the Suns’ sports medicine team
11Mark Mastrov NASM’S IMPACT ON THE INDUSTRY “I have seen firsthand the knowledge and experience NASM brings to the fitness industry. Their training methods are based on science and fact, not fads or guesswork, and they produce remarkable results. NASM’s techniques have helped thousands worldwide achieve their fitness goals, including hundreds of professional and elite athletes.”Mark MastrovFounder of 24 Hour FitnessFounder of New Evolution Ventures (NEV)Founder of 24-Hour Fitness
12J. Boone UFC FITNESS GAME “I wanted to thank you for the opportunity to work with you guys and to foster the exciting and educational relationship we built. I appreciate all of the work you guys contributed and think the UFC fitness game is a hell of a lot better with your additions.”J. BooneTHQ, Leading worldwide developer of interactive entertainment software for gaming systems, computers, and wireless devices.
13THE CHOICE OF CHAMPIONS Mark Lovat CES, PESGreen Bay PackersStrength & Conditioning Coordinator2011 Super Bowl ChampionsBen Potenziano NASM-PESS.F. GiantsHead Strength and Conditioning Coach2010 World Series ChampionsCasey Smith CES, PESDallas MavericksHead Athletic Trainer2011 NBA ChampionsPiet Van Zan, NASM-PESDetroit Red WingsAthletic Trainer2008 Stanley Cup Champions
15UNHEALTHY & SEDENTARY POPULATION Heart disease, obesity, diabetes and dozens of other health and fitness afflictions are skyrocketing; most of which can be prevented, controlled, or even eliminated by a simple prescription of diet and exercise.
16INCREASED CHRONIC CONDITIONS People move less than ever before, often spending the majority of their days sitting.Low back pain is a leading cause in musculoskeletal dysfunction and it affects over 80% of adults.
17INCREASED CHRONIC CONDITIONS Over 70% of annual ACL injuries are attributed to non-contact injuries.These injuries have a higher correlation to developing arthritis within the knee.
18OBESITY IN AMERICAAccording to a 2010 estimate, obesity-related medical care in America costs.Source: Forbes.comApproximately 90% of obese adolescents remain obese into adulthood.Source: Gordon-Larsen, P., N.S.Almost 1/3 of the U.S. population of adults are obese, and about 60% are overweight. This is contributing to the dramatic rise of health care costs for both individuals and employersApproximately 20 million people are afflicted with Type 2 diabetes, a 50% increase in the last 10 years
19OBESITY: YOUTH POPULATION Unfortunately, a record number of children and adolescents in the United States are overweight or obese as well, which often leads to obesity in adulthood.
20OBESITY: YOUTH POPULATION These numbers are staggering in relation to the 4% and 6.1% of children and adolescents, respectively, who were obese in the 1971 to 1974 NHANES data set.
21OBESITY: YOUTH POPULATION Data from the National Health and Nutrition Examination Survey (NHANES) conducted from 2007 to indicates that 19.6% of children and 18.1% of adolescents were obese at that time.
23NASM CERTIFICATIONAfter program completion students will have the opportunity to sit for NASM’s CPT exam, the most sought after fitness certification in the industry. Students under the age of 18 can earn a Provisional Certification.The Bureau of Labor Statistics predicts the need for qualified health and fitness professionals will increase 29% between 2008 and 2018.Fitness Training ranks in the top 30 of fastest growing occupations and is growing faster than most occupations.
24NASM CERTIFICATION PROVIDES OPPORTUNITY Personal Fitness TrainerAthletic TrainerPhysical TherapistChiropractorMassage TherapistHealth EducatorKinesiology PractitionerPublic Health PractitionerRecreational TherapistClinical Exercise PhysiologistApplied Exercise PhysiologistRespiratory Therapist
25CPT CAREER & EDUCATIONAL PATHWAYS The NASM CPT provides career and education pathways for related professional occupations.Athletic TrainerPhysical Therapist
27NASM CERTIFICATION PROVIDES OPPORTUNITY After initial certification,NASM Certified PersonalTrainers typically earn more.*
28The median annual salary of a Personal Trainer is $54,200. NASM CPT PERSONAL TRAINING MEDIAN SALARYThe expected average starting salary of a Personal Trainer is between $30-35K annually.The median annual salary of a Personal Trainer is $54,200.
29What is Optimum Performance Training (OPT)? NASM OPTIMUM PERFORMANCE TRAINING MODELWhat is Optimum Performance Training (OPT)?
30NASM OPTIMUM PERFORMANCE TRAINING MODEL DRIVEN WITH PURPOSENASM’s education and methodology is founded upon the Optimum Performance Training Model (OPT Model). OPT was built on a foundation of evidence based principles that progressively and systematically allow any client to reach any goal.
31NASM OPT BACKED BY RESEARCH Comparison of Isolated and Integrated Training (OPT) on Functional Performance Measures.CONCLUSIONS:1. The integrated training program (OPT) was able to successfully improve all of the following:Movement qualitySpeed / agilityStrengthEnduranceFlexibilityPower2. Traditional training program improved only:PowerFlexibility
32Professional Benefits NASM CPT & OPT SUCCESSFUL OUTCOMESProfessional BenefitsProvides professionals with the knowledge, skills and abilities they can apply on day one for success.Largest network of CPT’s compared with any other certification provider.NASM’s CPT is the preferred certification for hire at major health clubs domestically and is growing in preference internationally.Works for Every Body
34CTE COURSES NASM CTE CURRICULUM Our evidence-based curriculum is rooted in peer-reviewed academic research from the University of North Carolina, Chapel Hill.With NASM, schools can be confident they are offering a premier educational experience that equips students with skills they can put to work immediately.NASM CTE CURRICULUMFITNESS IBasic Exercise ScienceHuman Movement ScienceIntegrated TrainingFitness AssessmentsTraining ConceptsOPT ModelFITNESS IINutrition & SupplementationExercise ModalitiesChronic Heal ConditionsProgram DesignLifestyle ModificationDeveloping a PT BusinessSPORTS MEDICINEPre-SeasonIn-SeasonOff-SeasonSpeedPowerCTE COURSES
35NASM STUDENT RESOURCES Online LMS delivery and hosting for two semesters (Fitness 1 and Fitness 2)NASM Essentials of Personal Training Textbook, v. 4Full access to NASM online study tools & resourcesNASM Certified Personal Trainer (CPT) Final Exam
36NASM INSTRUCTOR RESOURCES Enrollment into online training course in preparation for the NASM-CPTFull curriculum through NASM’s Learning Management System/Moodle PlatformsOn-going support from a dedicated support team
38Con-Ed & Advanced Training NASM CONTINUING EDUCATIONDeveloping world class health and fitness professionals, and providing total solutions for all audiences.CertificationCon-Ed & Advanced TrainingProgrammingMembershipCareer & Job PlacementConnectivityFITNESSSPORTS PERFORMANCECORRECTIVE EXERCISE
39NASM CURRICULUM FLEXIBILITY The curriculum has been designed in three delivery systems to ensure that school’s can maximize its benefit.ONLINEBLENDED/HYBRIDIN PERSONStudents can walk out of high school and into a career with tools and resources to create a successful and rewarding career. One of the benefits of students obtaining their CPT through NASM is that we have continuing education career options.
40DIFFERENCES IN MODALITIES ONLINEAll resources are provided in an easy to use online system. Student’s benefit from being able to access their course any time of the day.Additional supplements are provided to aid in individual understanding.Assignments are submitted online.Discussion and reflection take place online.
41DIFFERENCES IN MODALITIES BLENDEDAll resources are provided in an easy to use online system. Student’s benefit from being able to access their course any time of the day.Students meet with instructors at designated times to follow up and conduct learning activities.Assignments can be submitted in person or online.Discussion and reflection takes place in the classroom.
42DIFFERENCES IN MODALITIES IN PERSONInstructors’ facilitate entire course.Access to learning resources is provided.