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National Academy of Sports Medicine Career & Technical Education.

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Presentation on theme: "National Academy of Sports Medicine Career & Technical Education."— Presentation transcript:

1 National Academy of Sports Medicine Career & Technical Education

2 OUR VISION

3 OVERVIEW Who are we? NASM Company Overview Fitness Training Industry; why now? Approach & Methodology NASM expertise and the NASM Difference CTE: Career/Post Secondary Pathways CTE: Fitness Program

4 NASM is a business unit within Ascend Learnings portfolio of companies focused on education technology serving healthcare and other high-growth career industries. SUPPORT AND RESOURCES

5 LONGEVITY Since 1987, NASM has set the standard in health and fitness certification, continuing education, and programming. NASM has pioneered evidence-based health and fitness solutions that optimize physical performance. Optimum Performance Training (OPT), NASMs proprietary training system, is a systematic and integrated (total body) training, reconditioning and rehabilitation program. NASM serves thousands of health and fitness professionals worldwide and positively impacts the lives of millions of people.

6 EVIDENCE-BASED SYSTEMS All NASM programs are developed from comprehensive scientific research that is supported by the NASM Research Institute at the University of North Carolina at Chapel Hill. UNC Chapel Hill is one of the most highly respected sports medicine departments and research centers in the world today. The industrys most accomplished experts not only create the direction and vision for NASM, they also represent recognized leaders for the industry as a whole.

7 RESPECTED & INNOVATIVE NASMs programming is used by leading health, fitness and sports organizations across the world.

8 WHAT NASM FANS ARE SAYING! I thought I was done (with my career) because those doctors (in Miami) didnt know what was going on … when I got to Phoenix, it wasnt even a hip problem. Those guys, Nellie and Mike Clark, they saved me. Shaquille ONeal 4 time NBA champion NBA MVP 15x NBA All Star

9 OPT PROGRAMMING FOR SPORTS NASMs Optimum Performance Training (OPT) is a huge benefit! It has a cumulative effect. If your body is more receptive every night, it is going to help you over the long term. Steve Nash Los Angeles Lakers 2 time NBA MVP

10 CEx PROGRAMMING "I feel like I'm contributing. As long as I feel like that, I'll keep playing … I feel like I found the fountain of youth! Grant Hill Los Angeles Clippers On the care received by Aaron Nelson, Dr. Mike Clark and the Suns sports medicine team

11 NASMS IMPACT ON THE INDUSTRY I have seen firsthand the knowledge and experience NASM brings to the fitness industry. Their training methods are based on science and fact, not fads or guesswork, and they produce remarkable results. NASMs techniques have helped thousands worldwide achieve their fitness goals, including hundreds of professional and elite athletes. Mark Mastrov Founder of 24 Hour Fitness Founder of New Evolution Ventures (NEV) Founder of 24-Hour Fitness Founder of New Evolution Ventures (NEV)

12 UFC FITNESS GAME I wanted to thank you for the opportunity to work with you guys and to foster the exciting and educational relationship we built. I appreciate all of the work you guys contributed and think the UFC fitness game is a hell of a lot better with your additions. J. Boone THQ, Leading worldwide developer of interactive entertainment software for gaming systems, computers, and wireless devices.

13 Mark Lovat CES, PES Green Bay Packers Strength & Conditioning Coordinator 2011 Super Bowl Champions Ben Potenziano NASM-PES S.F. Giants Head Strength and Conditioning Coach 2010 World Series Champions Casey Smith CES, PES Dallas Mavericks Head Athletic Trainer 2011 NBA Champions Piet Van Zan, NASM-PES Detroit Red Wings Athletic Trainer 2008 Stanley Cup Champions THE CHOICE OF CHAMPIONS

14 14 THE IMPORTANCE OF PERSONAL TRAINING

15 UNHEALTHY & SEDENTARY POPULATION Heart disease, obesity, diabetes and dozens of other health and fitness afflictions are skyrocketing; most of which can be prevented, controlled, or even eliminated by a simple prescription of diet and exercise.

16 INCREASED CHRONIC CONDITIONS People move less than ever before, often spending the majority of their days sitting. Low back pain is a leading cause in musculoskeletal dysfunction and it affects over 80% of adults.

17 INCREASED CHRONIC CONDITIONS Over 70% of annual ACL injuries are attributed to non-contact injuries. These injuries have a higher correlation to developing arthritis within the knee.

18 Almost 1/3 of the U.S. population of adults are obese, and about 60% are overweight. This is contributing to the dramatic rise of health care costs for both individuals and employers Approximately 20 million people are afflicted with Type 2 diabetes, a 50% increase in the last 10 years OBESITY IN AMERICA According to a 2010 estimate, obesity-related medical care in America costs. Source: Forbes.com Approximately 90% of obese adolescents remain obese into adulthood. Source: Gordon-Larsen, P., N.S.

19 OBESITY: YOUTH POPULATION Unfortunately, a record number of children and adolescents in the United States are overweight or obese as well, which often leads to obesity in adulthood.

20 OBESITY: YOUTH POPULATION These numbers are staggering in relation to the 4% and 6.1% of children and adolescents, respectively, who were obese in the 1971 to 1974 NHANES data set.

21 OBESITY: YOUTH POPULATION Data from the National Health and Nutrition Examination Survey (NHANES) conducted from 2007 to 2008 indicates that 19.6% of children and 18.1% of adolescents were obese at that time.

22 22 NASM PERSONAL TRAINING CERTIFICATION

23 NASM CERTIFICATION After program completion students will have the opportunity to sit for NASMs CPT exam, the most sought after fitness certification in the industry. Students under the age of 18 can earn a Provisional Certification. The Bureau of Labor Statistics predicts the need for qualified health and fitness professionals will increase 29% between 2008 and 2018. Fitness Training ranks in the top 30 of fastest growing occupations and is growing faster than most occupations.

24 NASM CERTIFICATION PROVIDES OPPORTUNITY Personal Fitness Trainer Athletic Trainer Physical Therapist Chiropractor Massage Therapist Health Educator Kinesiology Practitioner Public Health Practitioner Recreational Therapist Clinical Exercise Physiologist Applied Exercise Physiologist Respiratory Therapist

25 The NASM CPT provides career and education pathways for related professional occupations. Athletic Trainer Physical Therapist CPT CAREER & EDUCATIONAL PATHWAYS

26 26 NASM CERTIFICATION DIFFERENCES

27 NASM CERTIFICATION PROVIDES OPPORTUNITY After initial certification, NASM Certified Personal Trainers typically earn more.*

28 NASM CPT PERSONAL TRAINING MEDIAN SALARY The expected average starting salary of a Personal Trainer is between $30-35K annually. The median annual salary of a Personal Trainer is $54,200.

29 NASM OPTIMUM PERFORMANCE TRAINING MODEL What is Optimum Performance Training (OPT)?

30 NASM OPTIMUM PERFORMANCE TRAINING MODEL DRIVEN WITH PURPOSE NASMs education and methodology is founded upon the Optimum Performance Training Model (OPT Model). OPT was built on a foundation of evidence based principles that progressively and systematically allow any client to reach any goal.

31 NASM OPT BACKED BY RESEARCH Comparison of Isolated and Integrated Training (OPT) on Functional Performance Measures. CONCLUSIONS: 1. The integrated training program (OPT) was able to successfully improve all of the following: Movement quality Speed / agility Strength Endurance Flexibility Power 2. Traditional training program improved only: Power Flexibility

32 NASM CPT & OPT SUCCESSFUL OUTCOMES Provides professionals with the knowledge, skills and abilities they can apply on day one for success. Largest network of CPTs compared with any other certification provider. NASMs CPT is the preferred certification for hire at major health clubs domestically and is growing in preference internationally. Works for Every Body Professional Benefits

33 33 CAREER AND TECHNICAL EDUCATION & NASM

34 FITNESS I Basic Exercise Science Human Movement Science Integrated Training Fitness Assessments Training Concepts OPT Model FITNESS II Nutrition & Supplementation Exercise Modalities Chronic Heal Conditions Program Design Lifestyle Modification Developing a PT Business SPORTS MEDICINE Pre-Season In-Season Off-Season Speed Power Our evidence-based curriculum is rooted in peer-reviewed academic research from the University of North Carolina, Chapel Hill. With NASM, schools can be confident they are offering a premier educational experience that equips students with skills they can put to work immediately. CTE COURSES NASM CTE CURRICULUM

35 NASM STUDENT RESOURCES Online LMS delivery and hosting for two semesters (Fitness 1 and Fitness 2) NASM Essentials of Personal Training Textbook, v. 4 Full access to NASM online study tools & resources NASM Certified Personal Trainer (CPT) Final Exam

36 NASM INSTRUCTOR RESOURCES Enrollment into online training course in preparation for the NASM- CPT Full curriculum through NASMs Learning Management System/Moodle Platforms On-going support from a dedicated support team

37 Corrective Exercise Specialist (CES) Content, materials, credentialing exam Sports Performance Specialist (PES) Content, materials and credentialing exam NASM OPTIONAL COURSES

38 Developing world class health and fitness professionals, and providing total solutions for all audiences. Certification Con-Ed & Advanced Training ProgrammingMembership Career & Job Placement Connectivity FITNESS SPORTS PERFORMANCE CORRECTIVE EXERCISE NASM CONTINUING EDUCATION

39 NASM CURRICULUM FLEXIBILITY The curriculum has been designed in three delivery systems to ensure that schools can maximize its benefit. ONLINE BLENDED/HYBRIDIN PERSON

40 DIFFERENCES IN MODALITIES ONLINE All resources are provided in an easy to use online system. Students benefit from being able to access their course any time of the day. Additional supplements are provided to aid in individual understanding. Assignments are submitted online. Discussion and reflection take place online.

41 DIFFERENCES IN MODALITIES BLENDED All resources are provided in an easy to use online system. Students benefit from being able to access their course any time of the day. Students meet with instructors at designated times to follow up and conduct learning activities. Assignments can be submitted in person or online. Discussion and reflection takes place in the classroom.

42 DIFFERENCES IN MODALITIES IN PERSON Instructors facilitate entire course. Access to learning resources is provided.

43 43 ONLINE CLASSROOM ENVIRONMENT

44 ONLINE CLASSROOM INTRODUCTION

45 NASM: MODULE 1

46 NASM: DISCUSSION QUESTION SAMPLE

47 NASM: VIDEO LESSON SAMPLE

48 NASM: CHAPTER 8

49 49 QUESTIONS?

50 David Albo Fitness Education Consultant david.albo@nasm.org 888-676-5248


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