Presentation on theme: "UNIV.-PROF. MAG. DR. ERICH THÖNI"— Presentation transcript:
1 UNIV.-PROF. MAG. DR. ERICH THÖNI Department of Public Economics and Public FinanceUniversity of Innsbruck (Austria)
2 „Sport event impact evaluation in a social-economic aspect“ Valutazione dell‘impatto di un evento sportivo dal punto di vista socio-economicoEvaluation de l‘impact d‘un événement sportif sous l‘aspect social-économiqueUNIV.-PROF. MAG. DR. ERICH THÖNIDepartment of Public Economics and Public FinanceUniversity of Innsbruck (Austria)Conference on „Un grande evento di sport: gli effetti sul territorio“October 2004Torino (Italy)
3 Univ.-Prof. Dr. Erich Thöni Mag. Tassilo Philippovich Socio-economic ex-ante evaluation of the Winter Universiade Innsbruck/Seefeld University of Innsbruck, July 2, 2004UNIV.-PROF. MAG. DR. ERICH THÖNIUniversity Coordinator for International RelationsInnsbruck-Coordinator ASEA-UNINET and EURASIA-PACIFIC NETLeopold Franzens University of Innsbruck (Austria)A INNSBRUCK – Universitätsstr.15Tel.: / Fax: /Innsbruck, Mai 2004Workshop:Change management and institutional development ofquality assurance system (in HE)Lecture II:‘Innsbruck University (UI):A case study on approaches to institutional change with the emphasis on quality assuranceZAGREB,Univ.-Prof. Dr. Erich ThöniMag. Tassilo PhilippovichDepartment of Public Economics and Public Finance
4 Problem/Aim of the study Austria – holding “World Winter Games for Students” for 2nd time (after 1968)Universiades – “special” events (high level of volunteer work, multidimensional effects as the goal)Analysis of the Winter Universiade 2005 takes place in 3 steps:First step: ex-ante analysis (November 2003 to March 2004) Demonstration of socio-economic effectsSecond step: Questioning (January 2005)Closer examination of individual parts, especially the “tourism part”Third step: ex-post analysis (April to July 2005)Review of and changes to first stepThe following explanations are geared at the above first step, the ex-ante analysis!!The study is based on the data from February 9, 2004!!
5 Special remarks on the project “Winter Universiade 2005” Basic facts:Approx. 1,500 athletes and 500 officials from50 countries (total of 2,050 participants and officials)Approx. 1,150 workers for 69 medal events in more than 10 winter sports disciplines,including: 850 volunteers150 persons from the media plus “welcome visitors”Cooperation agreements with the University of Innsbruck, Management Center Innsbruck and the Kufstein Polytechnical College
6 Special remarks on the project “Winter Universiade 2005” Total budget - approx. € 8.5 milapprox. € 6.5 mil from governments (federal, state, local)approx. € 1.9 mil from sponsors, participant fees and other sources (subsidies, admission, merchandising ....)approx. € 7.5 mil in expenditures take effect in Tyrol
7 Special remarks on the project “Winter Universiade 2005” Budget of "Winter Universiade 2005"Income€ExpendituresParticipant fees (incl. tests)771,002Operating costs2,922,168Catering coupons32,850Sporting events1,076,435Ads40,000Marketing1,221,008Merchandising10,000Finances/volunteers422,510Admission - Ticketing50,000Organization2,844,486Income from governments6,525,500Subsidies88,500Sponsoring893,450Sale of facilities15,000Other income16,400Total8,442,7028,486,607Net difference of expenditures - surplus-43,905Tab.: Budget of Winter Universiade 2005 (Updated: February 9, 2004)Source: own table
8 Theoretical remarks and consequences Direct expendituresmade by OCIndirect expendituresmade by visitorsto the skiing eventMultiplier-/accelerator effectsAdditional taxincome for the stateSubsidiesPrimary income effectsSecondary income effectsPayments•Advance paymentsSavingsImportsDirect taxesDiag.: Flow-chart diagram of effects of expenditures, i.e. a (skiing) sporting eventSource: own diagram according to Thöni in 2001Method of analysis: Socio-economic survey of costs and benefits inconnection with a limited multiplier analysis,supplemented by positive and negative qualitative effects.
9 Theoretical remarks and consequences Assumptions for the assessment of this paper:Analysis for the region of Tyrol from 2002 to 2005Assumptions: no investments made by the Organising Committee, no crowding out effects within economic or public sector (except for marginal effects in tourism), no effects on prices“Regionalized multipliers” of 1.5 or 2.3Assessment of volunteer work – acc. to plausibilityAssessment of university research (acc. to ISOC)Assessment of the effects on tourism:Innsbruck/Seefeld/Hochfilzen-FieberbrunnOvernight stays and daily expenditures for (actual) participants (incl. officials), welcome visitor program, mediaAssessment of the governmental income effects:Only income tax of full-time employees (acc. to ISOC)
10 Results - Detailed results of overnight stays: Total overnight stays ,625- Detailed results of daily visits: (acc. to ISOC) 60,000- Detailed results of TV production:total TV time – 100 hrs.- Detailed results of “employment effect”:Full-time employees marginal (17)Total (peak) incl. volunteers ,153
11 Results - Tangible effects: € 8,715,000.-- 7,825,000.-- Income effect I (Variant I) (Variant II)€ 8,715, ,825,000.--Income effect IImultiplicative associated (Variant I) (Variant II)incl. research € 13,147, ,188,300.--Tourism effect (minimal variant) € 1,221, multiplicative associated (Variant I) (Variant II)€ 1,832, ,828,107.--(Volunteer work (minimal basis) € 416,500.--)(-“- (“expert variant”) € 511,000.--)Governmental income effect € 199,080.--University/HE research € ,000.--
12 Results Intangible effects: Positive: Sports gender and sports trainee effectsHealth and education effectsMarketing and destination effectsCandidacy and other image effectsInformation effect and network effectEffects on leisure and experiencesNegative:Effects of burden on citizensEffect of crowding out in tourismEcological effect