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Universität Innsbruck Univ.-Prof. Dr. Erich Thöni UNIV.-PROF. MAG. DR. ERICH THÖNI Department of Public Economics and Public Finance University of Innsbruck.

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Presentation on theme: "Universität Innsbruck Univ.-Prof. Dr. Erich Thöni UNIV.-PROF. MAG. DR. ERICH THÖNI Department of Public Economics and Public Finance University of Innsbruck."— Presentation transcript:

1 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni UNIV.-PROF. MAG. DR. ERICH THÖNI Department of Public Economics and Public Finance University of Innsbruck (Austria)

2 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Sport event impact evaluation in a social-economic aspect Valutazione dellimpatto di un evento sportivo dal punto di vista socio- economico Evaluation de limpact dun événement sportif sous laspect social- économique UNIV.-PROF. MAG. DR. ERICH THÖNI Department of Public Economics and Public Finance University of Innsbruck (Austria) Conference on Un grande evento di sport: gli effetti sul territorio 28.-29.October 2004 Torino (Italy)

3 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Socio-economic ex-ante evaluation of the Winter Universiade Innsbruck/Seefeld 2005 University of Innsbruck, July 2, 2004 Univ.-Prof. Dr. Erich Thöni Mag. Tassilo Philippovich Department of Public Economics and Public Finance

4 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Problem/Aim of the study Austria – holding World Winter Games for Students for 2 nd time (after 1968) Universiades – special events (high level of volunteer work, multidimensional effects as the goal) Analysis of the Winter Universiade 2005 takes place in 3 steps: First step: ex-ante analysis ( November 2003 to March 2004) Demonstration of socio-economic effects Second step: Questioning ( January 2005 ) Closer examination of individual parts, especially the tourism part Third step: ex-post analysis ( April to July 2005 ) Review of and changes to first step The following explanations are geared at the above first step, the ex-ante analysis!! The study is based on the data from February 9, 2004!!

5 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Special remarks on the project Winter Universiade 2005 Basic facts: Approx. 1,500 athletes and 500 officials from 50 countries (total of 2,050 participants and officials) Approx. 1,150 workers for 69 medal events in more than 10 winter sports disciplines, including: 850 volunteers 150 persons from the media plus welcome visitors Cooperation agreements with the University of Innsbruck, Management Center Innsbruck and the Kufstein Polytechnical College

6 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Special remarks on the project Winter Universiade 2005 Total budget - approx. 8.5 mil approx. 6.5 mil from governments (federal, state, local) approx. 1.9 mil from sponsors, participant fees and other sources (subsidies, admission, merchandising....) approx. 7.5 mil in expenditures take effect in Tyrol

7 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Tab.: Budget of Winter Universiade 2005 (Updated: February 9, 2004) Source: own table Special remarks on the project Winter Universiade 2005 Budget of "Winter Universiade 2005" Income Expenditures Participant fees (incl. tests)771,002 Operating costs2,922,168 Catering coupons32,850 Sporting events1,076,435 Ads40,000 Marketing1,221,008 Merchandising10,000 Finances/volunteers422,510 Admission - Ticketing50,000 Organization2,844,486 Income from governments6,525,500 Subsidies88,500 Sponsoring893,450 Sale of facilities15,000 Other income16,400 Total8,442,702 Total8,486,607 Net difference of expenditures - surplus-43,905

8 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Theoretical remarks and consequences Diag.: Flow-chart diagram of effects of expenditures, i.e. a (skiing) sporting event Source: own diagram according to Thöni in 2001 Direct expenditures made by OC Indirect expenditures made by visitors to the skiing event Multiplier-/ accelerator effects Additional tax income for the state Subsidies Primary income effects Secondary income effects Payments Advance payments Savings Imports Direct taxes Method of analysis: Socio-economic survey of costs and benefits in connection with a limited multiplier analysis, supplemented by positive and negative qualitative effects.

9 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Theoretical remarks and consequences Assumptions for the assessment of this paper: Analysis for the region of Tyrol from 2002 to 2005 Assumptions: no investments made by the Organising Committee, no crowding out effects within economic or public sector (except for marginal effects in tourism), no effects on prices Regionalized multipliers of 1.5 or 2.3 Assessment of volunteer work – acc. to plausibility Assessment of university research (acc. to ISOC) Assessment of the effects on tourism: Innsbruck/Seefeld/Hochfilzen-Fieberbrunn Overnight stays and daily expenditures for (actual) participants (incl. officials), welcome visitor program, media Assessment of the governmental income effects: Only income tax of full-time employees (acc. to ISOC)

10 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Results - Detailed results of overnight stays: Total overnight stays 20,625 - Detailed results of daily visits: (acc. to ISOC) 60,000 - Detailed results of TV production: total TV time80 – 100 hrs. - Detailed results of employment effect: Full-time employeesmarginal (17) Total (peak) incl. volunteers 1,153

11 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Results - Tangible effects: Income effect I(Variant I)(Variant II) 8,715,000.-- 7,825,000.-- Income effect II multiplicative associated (Variant I)(Variant II) incl. research 13,147,500.-- 18,188,300.-- Tourism effect (minimal variant) 1,221,750.-- multiplicative associated (Variant I)(Variant II) 1,832,650.-- 2,828,107.-- (Volunteer work (minimal basis) 416,500.--) (-- (expert variant) 511,000.--) Governmental income effect 199,080.-- University/HE research 75,000.--

12 Universität Innsbruck Univ.-Prof. Dr. Erich Thöni Results Intangible effects: Positive: Sports gender and sports trainee effects Health and education effects Marketing and destination effects Candidacy and other image effects Information effect and network effect Effects on leisure and experiences Negative: Effects of burden on citizens Effect of crowding out in tourism Ecological effect


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