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Page 1 Sport and i-Gaming Conference Bringing together 888.com & Seville FC London 20 th September 2006 Kenneth Asquez LLM Sports Law Sports & Media Management.

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Presentation on theme: "Page 1 Sport and i-Gaming Conference Bringing together 888.com & Seville FC London 20 th September 2006 Kenneth Asquez LLM Sports Law Sports & Media Management."— Presentation transcript:

1 Page 1 Sport and i-Gaming Conference Bringing together 888.com & Seville FC London 20 th September 2006 Kenneth Asquez LLM Sports Law Sports & Media Management (Intl) Ltd

2 Page 2 © Sevilla F.C. SAD

3 Page 3 Agenda Executive Summary Sevilla FC-The Club 888.com- The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions

4 Page 4 EXECUTIVE SUMMARY FOUNDATIONS A match of leading brands to create a win- win situation SMILEs ability to balance the Anglo Saxon & Latin Business Models and Languages Leading international Brand with the objective to be THE leader of the pack Growing global ambitions Strategy to have a brand presence in many countries 100 year history- Centenary 2005 Top team in Andalusia (Population of 7.5mln.Huge British Expat Community) Top Six Team in La Liga de las Estrellas

5 Page 5 SFC drive high levels of sentiment and passion -500,000 fan base in Spain, 40,000 season ticket holders -5mln hard core fans around the world -UEFA Category Four Star Stadium with 45,500 seats -Average match attendance 43,000 fans 100 years of sporting success and victories -Major national and international titles (Current UEFA & European Super Cup Champions) -Attacking, exciting fast playing style -Culture of signing top global talent …selling on players at a significant profit. EXECUTIVE SUMMARY SFC: THE CLUB © Sevilla F.C. SAD

6 Page 6 EXECUTIVE SUMMARY SFCS CURRENT MOMENTUM AND GROWTH PLAN SFC is experiencing unrivalled popularity- the team of the moment in Spain -Favourite to challenge the Real Madrid/FC Barcelona duopoly of Spanish football dominance -Attractive playing style (according to diverse international media) -Growing fan base in Spain. -Top 4 TV audience generator in Spain (source: IFM International) SFC setting the base for long-term success -Backbone of young, balanced team signed for long-term stability. -Economic strength from buying young talents at low cost and selling on at significant significant profit -Strong sponsor partner synergies seen as key to long-term success © Sevilla F.C. SAD

7 Page Holdings PLC Global Market Leader 888 Holdings PLC Global Leader in online gaming Looking to brand the company in several countries I am delighted to announce another European sports sponsorship so soon after our recent Toulouse agreement. Sevilla is a fantastic club in one of Europes most exciting leagues and we are thrilled to be associated with them. Investment in our brand is inextricably linked to our success and I look forward to the benefits I know these new sport sponsorships deals will bring John Anderson CEO of 888.com on the announcement of the sponsorship deal with Sevilla FC.

8 Page 8 THE CULTURE IN SPAIN & GIBRALTAR … not all sun and sangria.

9 Page 9 Executive Summary Sevilla FC-The Club AGENDA

10 Page 10 SEVILLA FC BUSINESS MODEL SPORTS ACTIVITY MEDIA/FAN IMPACT BUSINESS ACTIVITY Win Trophies Cost Control Sound finances Sign leading Players at knockdown prices Build and strengthen a global fan base Recognition in the media, vIewership New and Growing Revenue Streams Value for sponsor Activation of sponsorship Build and strengthen Global Fan Base Media recognition, vIewership SPORTS ACTIVITY

11 Page 11 SPORTS ACTIVITY SFCS TITLE HISTORY La Liga ChampionsX1 La Liga Runners UpX4 Copa del Rey (FA Cup) WinnersX3 Copa Del Rey Runners UpX2 Andalucia Cup WinnersX10 UEFA CUP Winners-CurrentX1 UEFA SUPER CUP Winners-CurrentX1 © Sevilla F.C SAD

12 Page 12 SPORTS ACTIVITY START OF A NEW WINNING CYCLE SFC has just began the most successful era in the clubs 100 year history - UEFA Cup and UEFA Super Cup Champions 2005/06... © Sevilla F.C. SAD

13 Page 13 SPORTS ACTIVITY OUTLOOK FOR THE WAY FORWARD Source: ladbrokes.com, UEFA CUP BETTING ODDS SPANISH LEAGUE BETTING ODDS SFC is favourite for the UEFA Cup. Source: eurobet.com, and to challenge the Real Madrid/FC Barcelona domination of the Spanish League … and experts (bookmakers) agree that SFC has set the basis for continued success, nationally and internationally. Source: ladbrokes.com Source: ladbrokes.com, UEFA Cup 2006/07 SELECTION SELECTION Click here or on ODDS to change view order ODDSBET NOW OR ADD TO MULTIPLE Sevilla 8/1 Schalke 10/1 Tottenham 12/1 Ajax 16/1 Bayer Leverkusen 16/1 Marseille 18/1 Palermo 20/1 Football - Spanish - Tournament Betting Primera Liga 2006/07 SELECTION SELECTION Click here or on ODDS to change view order ODDSBET NOW OR ADD TO MULTIPLE Barcelona 2/5 Real Madrid 5/2 Valencia 10/1 Sevilla 16/1 Atletico Madrid 40/1

14 Page 14 SPORTS ACTIVITY SFC PLAYER PROFILE The backbone of a young, balanced, global team, signed long- term 2010, ensures long-term competitiveness & international exposure Hinkel Regular German International. Poulsen National Icon in Denmark Alves, Renato & Luis Fabiano. Regular members of the Brazil National Team Navas, Navarro & Puerta Youth and Experience personified Maresca Only Italian to star in La Liga in the last decade Chevanton. National icon in Uruguay

15 Page 15 AGENDA Executive Summary Sevilla FC-The Club 888.Com- The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions

16 Page 16 MEDIA/FAN IMPACT DEVELOPMENT OF FOOTBALL ON TV While broadcasting time for football increases (predominantly due to background stories and interviews), the total audience slightly recedes, reflecting increased exclusivity of pay-TV. Source: IFM Soccer Yearbook Countries: Spain, France, Italy, Germany, UK, Switzerland, Netherlands. FOOTBALL COVERAGE Broadcasting and Actual playing time (hours) Cumulated Audience in Europe (millions) REACH 03/0404/05 Non-playing time: background stories, interviews, fan stories,.. Actual playing time Total broadcasting time 03/0404/05

17 Page 17 MEDIA/FAN IMPACT COMPARISON OF THE PREMIERSHIP AND LA LIGA La Liga reaches more viewers in its home country... Source: IFM Soccer Yearbook COVERAGE OF PREMIERSHIP V LA LIGA Broadcasting and Actual playing time (h)Cumulated Audience in home country (millions) REACH OF PREMIERSHIP V LA LIGA Non-playing time: background stories, interviews, fan stories,.. Actual playing time Total broadcasting time UK Spain Europe Average Impacts UK Spain

18 Page 18 MEDIA/FAN IMPACT COMPARISON OF EUROPEAN LEAGUES … and is No.1 on European level. La Liga generates far more viewers across Europe than any other European League. Source: IFM Soccer Yearbook REACH OF EUROPEAN LEAGUES Cumulated Audience in Europe non home countries (millions) Europe exc. UK Europe exc. Spain Europe exc. Italy Europe exc. Germany Europe exc. France Europe exc. Netherlands Europe exc. Switzerland © Sevilla F.C. SAD

19 Page 19 AGENDA Executive Summary Sevilla FC-The Club 888.com-The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions

20 Page 20 THE CULTURE … not all sun and sangria.

21 Page 21 AGENDA Executive Summary Sevilla FC-The Club 888.com- The Vision The Importance of Understanding the Culture in Spain Why SMILE was chosen Questions

22 Page 22 Why SMILE was Chosen Due to our ability to balance the Anglo Saxon and Latin Business Models & Languages Brief: Find a trustworthy and stable Club that seeks Brand Awareness and Loyalty, in order to reinforce 888.coms strategy of maximising the companys awareness in multiple international markets. Branding on television is very important to 888.com.

23 Page 23 Why SMILE was Chosen The client and not the company will be in the spotlight Dedicated team of professionals with a thorough understanding of the Spanish Culture and Language whilst working and educated within the Anglo Saxon model. We are based in Gibraltar, which has a strong international reputation as a well regulated finance centre and has excellent communications.

24 Page 24 Attractive, dynamic playing style World Class players with global appeal Base for sports success set long-term Vast European & Global TV reach International outlook and future expansion plans Growing Reputation & reknown beyond Spain Long-standing and solid history Dedicated management SFC is an evolving, up-and-coming brand, making it a perfect communication vehicle for any aspiring global brand. SFCS CURRENT MOMENTUM SUMMARY © Sevilla F.C. SAD

25 Page 25 INSTANT WORLDWIDE MEDIA EXPOSURE … the way Sevilla demolished FC Barcelona in the UEFA Super Cup Final gained 888.com vast national and international Front Page Exposure … the way Sevilla demolished FC Barcelona in the UEFA Super Cup Final gained 888.com vast national and international Front Page Exposure 888.coms profile will undoubtedly continue to raise with such a Winning Team

26 Page 26 Questions ?


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