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Knight. Kavanagh & Page: November 2007 SALFORD SPORTS PARTICIPATION SURVEYS – YEARS 7 & 9 - 2007 John Eady.

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Presentation on theme: "Knight. Kavanagh & Page: November 2007 SALFORD SPORTS PARTICIPATION SURVEYS – YEARS 7 & 9 - 2007 John Eady."— Presentation transcript:

1 Knight. Kavanagh & Page: November 2007 SALFORD SPORTS PARTICIPATION SURVEYS – YEARS 7 & John Eady

2 Knight. Kavanagh & Page: November 2007 Strata survey – what it does Participation in sport and physical activity Awareness of/views about facilities and opportunities Lifestyle and attitudes Change over time: difference between out-turn groups

3 Knight. Kavanagh & Page: November 2007 Performance measurement Developing baseline Data intelligence Mapping & gap analysis; clubs, coaches, voluntary support Evidence-driven improvement Inter-LA/CSP/NGB benchmarking Participant/performer tracking Putting sport into GIS contexts Where did we start? Where did we end up? Participation pathway!

4 Knight. Kavanagh & Page: November 2007 Strata survey – notes Reliability Use Area comparisons (Careful) school comparisons

5 Knight. Kavanagh & Page: November 2007 Strata survey response 100% of LEA mainstream schools - 15 Special School – 1 Excellent breadth & depth Sample size: Year 7: 1,463 Year 9: 1,651 (part of wider GM exercise)

6 Knight. Kavanagh & Page: November 2007 Context: spread of responses Year 7 Year 9

7 Knight. Kavanagh & Page: November 2007 Context – Salford

8 Knight. Kavanagh & Page: November 2007 Participation

9 Knight. Kavanagh & Page: November 2007 The national picture (TNS survey)

10 Knight. Kavanagh & Page: November 2007 Is retention the key issue?

11 Knight. Kavanagh & Page: November 2007 Extracurricular participation – Year 7 ( )

12 Knight. Kavanagh & Page: November 2007 Extracurricular participation: Year 7 (2005) Year 9 (2007)

13 Knight. Kavanagh & Page: November 2007 Participation in extracurricular sport Year 7 Year 9

14 Knight. Kavanagh & Page: November 2007 Sports club membership – Year 7 ( )

15 Knight. Kavanagh & Page: November 2007 Sports club membership: Year 7 (2005) Year 9 (2007)

16 Knight. Kavanagh & Page: November 2007 Sports club membership Year 7 Year 9

17 Knight. Kavanagh & Page: November 2007 Frequency of participation (5+ days per week)

18 Knight. Kavanagh & Page: November 2007 Frequency of participation - (5 days+ per week) Year 7 Year 9

19 Knight. Kavanagh & Page: November 2007 Frequency of participation against obesity

20 Knight. Kavanagh & Page: November 2007 Participation – other activities (Year 7)

21 Knight. Kavanagh & Page: November 2007 Activities would like to see more of – Year 7

22 Knight. Kavanagh & Page: November 2007 Participation summary

23 Knight. Kavanagh & Page: November 2007 Participation by gender – Year 9

24 Knight. Kavanagh & Page: November 2007 Participation by ethnic origin – Year 9

25 Knight. Kavanagh & Page: November 2007 Participation by long-term limiting illness – Year 9

26 Knight. Kavanagh & Page: November 2007 Participation by family members – Year 9

27 Knight. Kavanagh & Page: November 2007 Participation by car ownership – Year 9

28 Knight. Kavanagh & Page: November 2007 Facilities/events/opportunities

29 Knight. Kavanagh & Page: November 2007 Awareness and usage (Year 9)

30 Knight. Kavanagh & Page: November 2007 Awareness (Year 7)

31 Knight. Kavanagh & Page: November 2007 Usage – Year 7

32 Knight. Kavanagh & Page: November 2007 Usage frequency: Year 7

33 Knight. Kavanagh & Page: November 2007 Facilities: proportion rating as G/VG Year 7 Year 9

34 Knight. Kavanagh & Page: November 2007 Fit City membership: Year 7 ( )

35 Knight. Kavanagh & Page: November 2007 Fit City membership density (Year 7)

36 Knight. Kavanagh & Page: November 2007 Internet access (Year 7)

37 Knight. Kavanagh & Page: November 2007 Preferred communication methods (Year 7)

38 Knight. Kavanagh & Page: November 2007 Internet access (Year 7) Ofcom Communications Market 2006 report: 70% of young people aged 16 to 24 use networking sites to make friends, share information and have fun… Independent on Sunday study (06):6 in 10 young people (13-17) have personal profiles on networking sites. 1 in 12 has met a stranger via the net! But not a stranger from a sports club!

39 Knight. Kavanagh & Page: November 2007 Swimming

40 Knight. Kavanagh & Page: November 2007 Swimming ability: Year 7 ( )

41 Knight. Kavanagh & Page: November 2007 Swimming ability – Year 7 Year 9 (2007)

42 Knight. Kavanagh & Page: November 2007 Swimming: where learnt; Year Year 7 (2007)

43 Knight. Kavanagh & Page: November 2007 Swimming ability – how learnt to swim (Year 7)

44 Knight. Kavanagh & Page: November 2007 Attitudes

45 Knight. Kavanagh & Page: November 2007 Smoking: Year 7 compared to Year 9 (2007)

46 Knight. Kavanagh & Page: November 2007 Alcohol: Year 7 compared to Year 9 (2007)

47 Knight. Kavanagh & Page: November 2007 Perceptions of weight (Y7)

48 Knight. Kavanagh & Page: November 2007 Barriers to participation – Year 7

49 Knight. Kavanagh & Page: November 2007 Barriers to participation – Year 9

50 Knight. Kavanagh & Page: November 2007 Walk to school Year 7 Year 9

51 Knight. Kavanagh & Page: November 2007 Summary

52 Knight. Kavanagh & Page: November 2007 Key indicator Year 7 (2005) Year 7 (2007) Take part in extracurricular sport79.2%76.4% Are members of a sport club65.1%72.4% Take part in sport or physical activity 5+ times per week-29.6% Fit City members13.2%15.6% Consider facilities to be of above average quality-52.2% Consider themselves to be poor or non-swimmers11.0%9.7% Smoke cigarettes regularly-1.8% Drink alcohol regularly-4.2% Difference between Year 7s (2005 – 2007)

53 Knight. Kavanagh & Page: November 2007 Key indicator Year 7 (2005) Year 9 (2007) Take part in extracurricular sport79.2%68.6% Are members of a sport club65.1%65.0% Take part in sport or physical activity 5+ times per week-38.4% Fit City members13.2%- Consider facilities to be of above average quality-34.2% Consider themselves to be poor or non-swimmers11.0%12.6% Smoke cigarettes regularly-4.3% Drink alcohol regularly-13.1% 2005s Year 7 cohort – changes by Year 9 (2007)

54 Knight. Kavanagh & Page: November 2007 Year 9: top 10 extracurricular activities Boys%Girls% Football55.8Swimming29.4 Swimming31.8Dance21.4 Basketball24.3Netball18.6 Rugby league 21.7Football14.2 Badminton15.8 Rounders, baseball & softball 14.0 Cricket15.4Trampolining11.0 Fitness at a gym 14.9Other9.7 Jogging & running 13.1Badminton9.6 Other11.8 Horse riding 9.6 Boxing10.5 Fitness at a gym 8.9

55 Knight. Kavanagh & Page: November 2007 Year 9: top 10 out of school club-based/regular activities Boys%Girls% Football36.1Swimming26.7 Swimming23.1Dance24.5 Fitness at a gym Cycling13.6 Horse riding 11.0 Boxing11.4Other8.8 Rugby league 10.7 Jogging & running 7.2 Basketball10.0Trampolining7.1 Other10.0Football6.9 Golf9.9Netball6.5 Cricket9.8Cycling5.5

56 Knight. Kavanagh & Page: November 2007 Key issues to consider Drop in participation Year 7 – Year 9 Boys participate more than girls Gap less pronounced at Year 7 – why? Geographic variation – explore, share good practice Significant influencers – family participation, car access Delivery of more activity – watersports, dance – capacity?

57 Knight. Kavanagh & Page: November 2007 … Perception of quality of facilities – limits use? Perception of quality lower than amongst users Getting more young people into facilities - communication Swimming ability – overall levels; variations Difficulties – factors to address (no-one to go with) Early intervention – weight, smoking, alcohol

58 Knight. Kavanagh & Page: November 2007 Summary – things to build upon/work on? Retention.. Number of young people that walk to school (52%) Increase in club membership Match club opportunity to demonstrated extracurricular interest Match extracurricular provision to demonstrated club capacity! Communication methods

59 Knight. Kavanagh & Page: November 2007 Questions – for discussion What can we do to stop girls dropping out of sport after Year 7? How can we all create capacity to deliver additional activity, especially in those activities young people want, e.g., watersports, dance, gymnastics? How do we best communicate with young people in a consistent way across the City and through different stakeholders?


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