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WE NEEDED TO REBRAND WHY 1.Coherence. Needs to bring unity to colours, logos, visual impact. 2.Old brand(s) under threat 3.To increase revenue to the.

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Presentation on theme: "WE NEEDED TO REBRAND WHY 1.Coherence. Needs to bring unity to colours, logos, visual impact. 2.Old brand(s) under threat 3.To increase revenue to the."— Presentation transcript:

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2 WE NEEDED TO REBRAND WHY 1.Coherence. Needs to bring unity to colours, logos, visual impact. 2.Old brand(s) under threat 3.To increase revenue to the Union and SDC. 4. To maximise impact of 2012

3 A SPORT BRAND DEFENDING Process: 1. Appoint consultants –VT-3 2. Focus groups with stakeholders. 3. Meeting with key decision makers 3. Developing the brand: Consultation phase 4. Sell to University leadership team/LU marketing 5. Deliver the brand [kit/websites/facility design etc] 6. Deliver sponsors

4 INSPIRATION & MINDSET 3.DEVELOPING LIFE SKILLS THROUGH SPORT 1. OUR SPORTING HERITAGE 2. The brand is based on 3 key pillars encompassing our history and our vision for the future SPORTING EXCELLENCE

5 SPORTING VALUES Sporting values underpin everything we do and set the tone for the way we go about our business. Victory Hall is an iconic symbol on campus having been opened in 1946 to commemorate the victory of the war and to all those who fought and died for the greater good. Victory with Values

6 SPORT & OUR HERITAGE For over 100 years sport has been integral to the growth of the University & the student experience Sporting heritage Schofield Vision Healthy Body = Healthy Mind Loughborough engineers build the swimming pool.

7 Sporting Excellence Sebastian CoeClive WoodwardBob WilsonMary Nevill Nick KnightSteve BackleyJohn CooperRobbie Brightwell Gerald DaviesPaula RadcliffeLiam TancockJames Gibson Fran CottonJohn DisleyJim GreenwoodTanni Grey-Thompson Ken JonesJason LeeDavid MoorcroftDanny Nightingale Andy RobinsonMonty PanesarDavid WhitakerOlivia Murphy Commonwealth Games stats from Melbourne/Delhi Beijing Stats 32? years of BUCS domination 56% do 3 x 30mins [UK benchmark 21%] World Class facilities

8 DEVELOPING LIFE SKILLS THROUGH SPORT Sport at Loughborough has always been more that just winning trophies. From Schofields early Vision to today its been about building skills and Values that help us succeed in life. Gareth Sandford Studying Sport Science Graduation 2012 Currently on Placement at Chelsea FC Plays IMS football & Volunteers for Sport Mark Manville & Mark Griffis Economics & Business Graduates PE & Economics & Rugby Coaches in Paris and Vienna Both played 2 nd team rugby and IMS athletics Gemma Archer International Business Marketing Manager Warner Brothers Played 3 rd Hockey & IMS Tennis Rebecca Ridge International Relations & Politics PR Manager at Dennis Publishing Gym/Keep Fit & IMS Sports Netball – Athletics

9 THE BRAND

10 THE SHIELD Evolution from the College coats of Arms Thor – Found on coats of Arms – Inspiration for silver presence & Shape

11 THE FLAME Loughborough College PE 1950s Loughborough Athletic Union Present

12 THE V VICTORY VALUES

13 THE COLOURS Color first chosen for HE Students Loughborough College 1910 Color derived from Gruels (red) to Maroon To now Pink (Cerise) as used by current University Logo

14 BUILDING THE SYMBOL

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16 THE BENEFITS

17 THE WEBSITE

18 DOS AND DONTS KIT

19 KEY DATES AND PROCESSESS KIT

20 THE VIDEO


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