The True Sport Strategy … is a collaborative and coordinated undertaking to ensure values-driven sport is central to the sport experience.
Getting to True Sport The Federal and Provincial/ Territorial Sport Ministers believe that Canadians share a vision that ethics and ethical behaviour are integral to sport…
- WHO - Canadian society Early leaders Canadian Olympic Committee Sport Officials of Canada CAHPERD Canadian Council of P/T Sport Federations Canadian Parks and Recreation Association CCES Coaching Association of Canada/Coaches of Canada Sport Canada co- chair co- chair Secretariat Athletes CAN True Sport Strategy P/T Govts Manitoba Québec Newfoundland NSOs Skate Canada Hockey Canada
True Sport is a Social Movement Environmentalism Anti-tobacco Drinking and Driving AIDS Awareness Values-driven sport True Sport is Canadas social movement for good sport
- WHY: The Strategy - Sport isnt neutral, it can be both + or - Children can learn that "being No. 1" is the goal, that "winning isn't everything, it's the only thing", and that in comparison to First Place, everyone else is a "loser". Former Nike ads – You dont win silver, you lose gold! Glory is heaped upon winners and the best players - other participants are incidental
Has sport lost its way? (CCES 2005 Reasons to Believe Survey) overly focused on competition to the detriment of key social values concerns expressed about parental behaviour, violence between players, harassment and cheating on the rise more needs to be done to align sport with core societal values
S P O R T B U I L D S C H A R A C T E R Teamwork o Commitment to a goal o Hard work o Striving for excellence o Fair play o Courage to try new things o Respect for others Public Opinion Survey
S P O R T B U I L D S C O M M U N I T Y Provides fun and recreation o Brings people together o Builds community pride o Builds social capital o Reduces crime Public Opinion Survey
92% of Canadians believe community-level sports can contribute to the development of positive values in youth today. B U T... Fewer than one in five Canadians believe sport is living up to its potential. Public Opinion Survey
Principles for Communities Recognize Sport as a Valuable Community Asset o Champion Ethical Conduct o Promote Inclusion o Strengthen Connections o Support Excellence o Foster Healthy, Active Lifestyles o Create Safe and Welcoming Environments o Celebrate Contribution
Principles for Sport Go For It o Play Fair o Respect Others o Keep It Fun o Stay Healthy o Give Back
2012 x 2012 True Sport Communities Teams Schools Leagues Communities Facilities Associations
True Sport Membership Canadian society Middle leaders 515 Organizations 100 Champions 22 Leagues 202 Schools 99 Communities 73Teams Early Leaders 11 Facilities
How will we achieve our 2012 Goal? Working with early & middle leaders to seed, feed and grow True Sport in Canada…
Seed Identify communities, sport and recreation facilities, clubs, schools, individuals and initiatives that are predisposed to participate in True Sport and get them started. Seed
Feed Help communities, sport/recreation facilities, clubs, schools, individuals and initiatives to connect to True Sport.
Help these communities, sport/recreati on facilities, clubs, schools, and individuals to share the many benefits of True Sport with others. Grow
4 Easy Steps o Join It Commit – Take a stand o Show It Be a leader – Inspire others o Live It Make a difference – Lead by example o Grow It Talk about it – Encourage others
o Connect to a larger community of like-minded individuals o Unique opportunity to join a new and growing movement o Gain access to tools and tips o Contribute to achieving the sport we want o Demonstrate positive action on key priority o Live your values Why Join the True Sport Movement?