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Lesson Six: Sexism and Sport Cultural Diversity In & Through Sport.

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Presentation on theme: "Lesson Six: Sexism and Sport Cultural Diversity In & Through Sport."— Presentation transcript:

1 Lesson Six: Sexism and Sport Cultural Diversity In & Through Sport

2 This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3 By the end of the session you should be able to: Describe the term sexism Identify how sexism is manifested using sporting examples Examine own attitudes towards sexism Explain the consequences of prejudice and discrimination Identify ways in which attitudes can be challenged Learning Outcomes

4 In groups discuss the following questions: Are certain sports more suitable for males than females and vice versa? Are there stereotypes for males and females who play certain sports? Why do you think fewer females play sport than males? Task: Warm Up

5 The culture of sport presents problems: It is seen as male dominated Male traits – competitive, aggressiveness, physical strength Not feminine or girly Gender Stereotypes

6 What do you think the stereotypes are for the following athletes?: Male gymnast Female rugby player Male hockey player Female bodybuilder Task: Gender Stereotypes

7 Gender discrimination is prejudice or discrimination based on a persons gender Attitudes, conditions, or behaviors are often based on stereotypical ideas of gender roles Gender discrimination is not only on a person-to-person basis but can also be institutionalised It is often associated with gender supremacy, in that one gender is better than the other Definition of Gender Discrimination

8 In groups discuss the following questions: How does media encourage sexist attitudes? Discuss how film, TV, newspapers and books encourage sexism Think about male and female stereotypes and characters Task: Sexism in the Media

9 Sports women continue to be underrepresented in news coverage Often women are referred to in in a sexual or demeaning manner Descriptors involving sports skills are often absent from descriptions of women athletes Descriptors used for men – big, strong, brilliant – are different from those used to describe women – weary, fatigues, vulnerable Sexism in the Media

10 In groups, look at the sports section of the newspaper provided Discuss the quantity and quality of womens sports coverage Consider the photographs used What is the ratio of coverage between male and female sporting events and/or athletes Task: Sexism in Sports Coverage

11 According to Women's Sport and Fitness Foundation, only 5% of all sports coverage in the media is of womens sports In a sports fan research survey carried out in 2012, 61% of participants would like to see more women's sports A report by the Commission on the Future of Women's Sport found that womens sports only gets 0.5% of all sponsorship in the UK 61% of the female respondents in the Women's Sport and Fitness Foundation survey agreed that seeing successful sports stars encouraged them to get involved in sports Sexism in the Media

12 Case Study: Sexism in the Media 1 Mens basketballWomens basketball 146 descriptors suggesting strength 95 descriptors suggesting strength 38 descriptors suggesting weakness 103 descriptors suggesting weakness Ratio 3.84:1Ratio 0.92:1 Study of basketball commentators:

13 Case Study: Sexism in the Media 2 Mens basketballWomens basketball 59 descriptors suggesting strength 51 descriptors suggesting strength 10 descriptors suggesting weakness 24 descriptors suggesting weakness Ratio 5.9:1Ratio 2.1:1 Study of tennis commentators:

14 Study found that in tennis, last names were used much more for men while first names were used for women Females were referred to by first name 52.7% of the time Males were referred to by first name 7.8% of the time Case Study: Sexism in the Media 3

15 Sky Sports presenters in the UK, Andy Gray and Richard Keys were sacked for making sexist comments about a female linesman: Case Study: Sexism in the Media 4 Click here.here

16 Sport is still considered a masculine domain in our society. It is very clear that the institution of sport promotes compulsory heterosexuality Female athletes can feel a pressure to conform to a heterosexual image which is often hypersexualised. Sexulisation of Female Athletes

17 Anna Kournikova is a retired Russian professional tennis player. She was one of the best known tennis stars in the world, yet she never won a singles title. Most of her fame has come from the publicity surrounding her looks and her personal life. Sexulisation: Case Study

18 BBC Sports Personality of the Year Nominations made by sports editors: In 2012, a bookmakers gave the follows odds for a male versus a female winner: – 1:2 that the winner will be male – 1:6 that the winner will be female Celebrating All Athletes

19 Women tend to have less opportunities to participate in sports: Sport is dominated by male athletes, coaches, managers, commentators Equipment is often designed for men; in 1996 Spalding produced the first baseball glove for women Royal and Ancient Golf Club in Scotland lifted its longstanding ban of women playing in the Open Championship in 2005 Women in sport receive less money than their male counterparts; Wimbledon has only offered equal price money since 2007 Accessing Opportunities

20 Men v Womens Pay: Cricket Womens TeamMens Team NameCharlotte EdwardsAndrew Strauss Age2932 TeamKentMiddlesex Earnings£35,000-£40,000£175,000-£200,000 + bonuses Captains of England*: The difference between men & womens pay in cricket: * Details correct as of August 2012

21 Men v Womens Pay: Football Womens TeamMens Team NameCasey StoneySteven Gerrard Age3032 TeamLincoln LadiesLiverpool Earnings£35,000-£40,000£8.5million + bonuses Captains of England*: The difference between men & womens pay in football: * Details correct as of August 2012

22 Sepp Blatter, FIFA President was asked in January 2004 how women's football could be made more popular. He said: "Let the women play in more feminine clothes like they do in volleyball. Female players are pretty, if you excuse me for saying so, and they already have some different rules to men – such as playing with a lighter ball. That decision was taken to create a more female aesthetic, so why not do it in fashion?" Power Comments

23 International Olympic Committee: Reached their goal of having 10 % female members in Of the 106 national Olympic committees, 5 have female presidents. Out of the 34 international sport federations that participate in the Olympic Games, two are led by a woman. Positions of Power: Case Study

24 Working in groups, identify ways in which sexism can be challenged and women can be given equal opportunities Task: Challenging Sexism

25 Female Role Models Two of Team GBs best female athletes, Sally Gunnell and Jessica Ennis: Click here.here

26 A brief overview of womens achievements in sport through history: Women's singles tennis competition started at Wimbledon Charlotte Cooper became the first British women to win a gold medal at the Olympics 1952 – Jeannette Altwegg became the first British women to win an individual gold medal at the Winter Olympics 1960 – Anita Lonsbrough became the first female BBC Sports Personality of the Year after winning a gold medal in Rome Mary Rand became the first British women to win an Olympic gold medal in athletics Mary Peters won the Women's Pentathlon at the Munich Olympics Sally Gunnel wins gold at the 1992 Olympics in the 400m hurdles in Barcelona Dame Kelly Holmes won two gold at the Athens Olympics and Dame Tanni Grey- Thompson won her 11 th gold Paralympics gold medal in Athens Team GB women won 7 gold medals in total at the Beijing games. Women in Sport

27 BBC Sports Presenter, Gabby Logan, made a documentary in April 2012 about sexism in football: She was reluctant to even do the documentary because: No-one wants to look like they are moaning. She was shocked that in 2012 some people have been locked out of training grounds for being a woman. She also noted a lack of representation at the top of the game with Karen Espelund the only female on the Uefa executive committee. For the full article, click here.here A Long Way to Go

28 To challenge sexism in sport, it is important to have: Womens Development Officer posts Increased opportunities for women to participate Role models More women in positions of power Legislation Challenging Sexism

29 Thought for the Day An anti-sexism advert from the Kick it Out campaign: Click here.here


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