SRP Computer Solutions, Inc. Why do we need to be concerned about our GUI? - First impressions mean a lot. - Expectations of performance/quality are based on the GUI. - A good GUI helps you appear more established, experienced, and larger. - It is the only documentation many or most users read. - Bottom line...if our end users dont like the look, feel, smell, or taste of our GUI it will not matter how great actual system may actually be underneath the surface.