3 Rules to Creative Thinking No CriticismQuantity, not QualityPiggyback IdeasThe Wilder the BetterQuicknessObjectivityBe CriticalCriticize/Attack Ideas, not People
4 Brainstorming Lateral thinking process approach to problem-solving. Goals of brainstorming:Break down problemCome up with solutionsNo criticism of ideas. Judgment and analysis at this stage will stunt idea generation
5 Brainstorming Process Appoint someone to write down the ideas.Use a flip chart.Define the problemLay out any criteria to be metKeep the session focused on the problemDo not tolerate criticisms of ideas.Welcome creativity. Encourage enthusiasm, positive attitudes.
6 Process Continued…Welcome creativity. Encourage enthusiasm, positive attitudes.Ensure no train of thought is followed for too long.Encourage the use of ideas to create new ideas.Use a brainstorming tree or map
7 Mind Mapping A non-linear problem-solving method How to mind-map Write the title of the subject in a circle in the center of your map (paper).For major subject subheadings, draw lines outside from this circle.Use a different color marker to help distinguish them.If you have another level of information belonging to the subheadings, draw these and link them, accordingly.For individual facts or ideas, draw lines out from the appropriate heading line and label them.
8 Example Mind Map Subject Issue 2 Issue 1 DON’T FORGET TO: Solution 1Solution 1Solution 2Issue 2Solution 2Issue 1Solution 3Solution 3DON’T FORGET TO:Define problemList contingenciesList resourcesBrainstorm ideasList assumptionsSubject
9 Rules while Brainstorming Establish RulesPromote quantity of ideas (regardless of how far fetched they are)Allow no criticism or evaluation of ideas as they are generated.Allow only one idea at a time from each person.Encourage idea-building.
10 Nominal Group Technique Individuals develop ideasIdeas are listed and reviewed openlyAll discuss, clarify and evaluate ideasIndividuals vote or rank order ideasIdeas are polled and preferences emergeDecision or choice is made
11 Delphi Technique Ideas are generated in “rounds” The technique Round 1 Participants are surveyedCollect and compile all responsesAll participants see everyone’s responsesRound 2Steps repeated from Round 1Repeat rounds until consensus is achieved
12 Lotus Blossom (a/k/a MY Method) Developed by Yasu Matsummura (MY)Technique based upon the lotus blossom flower.8 Central IdeasThe coreIdeas, solutions, applications, etc. stemming out from these Central Ideas.
13 Group Creativity Techniques FGBEAHDLotusBlossom
14 Group Creativity Techniques 6-3-5 Method6 participants3 ideas5 minutesEach participant (6?) writes 3 ideas in 5 minutes on a sheet of paper, then passes the sheet to the participant on his/her right. Repeat until original sheet returns.
15 Group Creativity Techniques Nominal Group TechniqueGroup members write ideas on separate 3x5 cards (as many as possible in time allotted)Members in turn post cards on boardAuthors give brief explanations, answer questions; no sales pitches allowed!Participants vote in secret on 1-5 basis
16 Other Problem Solving Techniques Role-PlayingAll team members act out needs and/or expectations of functional group membersHelps to catch mistakes earlyStoryboardingVisual representation of steps needed to bring ideas to fruitionEnables audience to “see” the idea (vision) and its logical progression