23 main appeals!ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to be truthful and credible. Cite your sources. Use sources of good quality. Deliver your speech with confidence and authenticity.PATHOS--Emotional Appeal: Appeal to their emotions: compassion, fear, guilt. Think advertising! Use personal testimony! Choose powerful, appealing diction!LOGOS--Rational Appeal: Provide good reasons. Use logic and evidence. Support material! Clarification! Reinforcement! Statistics!
3Lets watch a video to help out those visual learners!
4What appeals are being used? Ethos, pathos, logos?
5In addition to the 3 Main Appeals… There are more specific advertising techniques.The 3 main appeals are the giant umbrella and the rest of the techniques fall under that umbrella.Lets look at your packet of advertising techniques!