1. Advertisers use this technique to make you believe that everyone in your town is using a product and you should be using it because they are. Avant - Garde Bandwagon Testimonial Facts & Figures Transfer
4. The facts and figures technique uses these three things to convince you to choose one product over another: People, Animals, & Facts Percentages, Statistics, & Numbers Statistics, Numbers, & Pictures People, Animals, & Percentages
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