Presentation on theme: "Why do we use propaganda? To persuade people to think or behave a certain way. To appeal to emotions and opinions of people."— Presentation transcript:
Why do we use propaganda? To persuade people to think or behave a certain way. To appeal to emotions and opinions of people
Bandwagon To do something because other people are doing it. Example: Because the Ravens won the Superbowl, everyone thinks Joe Flacco is the greatest quarterback.
Example of Social Media Bandwagon
Fear Technique If you dont conform to an issue or agree with a statement, something bad will happen to you. Example: If you drink diet soda, you will get cancer.
Glittering Generalities Using emotionally appealing words associated with values or beliefs. Uses words that appeal to consumer like Fresh, American Pride, and New Example: Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.
Name Calling Calling out other people, brands, or products in a negative manner Example: Calling members of the other political party names like incompetent or dumb.
Name Calling Technique
Plain Folk Technique Appealing to the common man, woman, or family.
Plain Folk Technique
Reward Technique If you use a certain product or act a certain way, good things will happen to you Example: If you take diet pills, you will look like the models on TV.
Testimonial Technique Using a famous person to endorse a product Example: Jennifer Hudson endorses Weight Watchers
Transfer Technique Using words or symbols to portray someone in a positive o negative manner
Red Herring Technique Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.
Red Herring Example I shouldnt be punished for staying out past my curfew tonight because I did the dishes earlier today. these two arguments have NOTHING to do with one another.