Presentation on theme: "ECU Merchandising Summer Study Abroad May 15 – June 3, 2009 Our Time in China."— Presentation transcript:
ECU Merchandising Summer Study Abroad May 15 – June 3, 2009 Our Time in China
Five cities: Beijing, Xian, Shanghai, Hangzhou, and Suzhou. Our 20-day Journey
Cultural and historical sites – Souvenir Merchandising Strategy Study – 4 Ps: product, price, placement, and promotion Great Wall, Forbidden City Terracotta Warrior Shanghai Museum tea farm, and more…
Universities – Chinese student life and fashion programs Beijing University of Clothing and Technology & DongHua University
Markets – Chinese consumers and Merchandising Malls, boutiques, and street market
Overall, this 20 day study abroad experience in China was a once in a lifetime opportunity that we are so happy to have been a part of. Not only did we have a lot of fun, we also learned a lot about Chinese culture and about how merchandising is important not only here at home, but all around the world.
This was a journey every student should experience… Questions…?
Thank You for looking through our journey in China!