1. Marketing University Technologies : Linking University Research and Industry Interests Heidjer Staecker, J.D., LLM TreMonti Consulting LLC www.tremonticonsulting.com

2. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.2 Overview

3. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.3 University vs. Industry Research - Differences

4. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.4 University vs. Industry Research - Differences

5. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.5 University vs. Industry Research - Differences

6. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.6 Industry Process - Example

7. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.7 University vs. Industry Research – Commonalities

8. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.8 Potential Opportunities

9. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.9 How does one engage with Industry?

10. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.10 Why am I talking about Research?

11. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.11 Packaging The Technology – The Summary

12. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.12 Packaging The Technology – The Summary

13. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.13 Packaging The Technology – Additional information

14. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.14 Types of Marketing: Passive, Semipassive, Active

15. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.15 Resources: How does one find companies & contacts?

16. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.16 Pick up the Phone … and dial

17. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.17 Someone wants to talk

18. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.18 Lets talk about Cash

19. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.19 No one is interested

20. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.20 IP, NDAs, MTAs, and other mumbo jumbo

21. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.21 Your Friend, The TTO

22. Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.22 Q&A