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Marketing University Technologies : Linking University Research and Industry Interests Heidjer Staecker, J.D., LLM TreMonti Consulting LLC www.tremonticonsulting.com.

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Presentation on theme: "Marketing University Technologies : Linking University Research and Industry Interests Heidjer Staecker, J.D., LLM TreMonti Consulting LLC www.tremonticonsulting.com."— Presentation transcript:

1 Marketing University Technologies : Linking University Research and Industry Interests Heidjer Staecker, J.D., LLM TreMonti Consulting LLC

2 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.2 Overview

3 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.3 University vs. Industry Research - Differences

4 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.4 University vs. Industry Research - Differences

5 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.5 University vs. Industry Research - Differences

6 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.6 Industry Process - Example

7 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.7 University vs. Industry Research – Commonalities

8 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.8 Potential Opportunities

9 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.9 How does one engage with Industry?

10 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.10 Why am I talking about Research?

11 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.11 Packaging The Technology – The Summary

12 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.12 Packaging The Technology – The Summary

13 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.13 Packaging The Technology – Additional information

14 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.14 Types of Marketing: Passive, Semipassive, Active

15 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.15 Resources: How does one find companies & contacts?

16 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.16 Pick up the Phone … and dial

17 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.17 Someone wants to talk

18 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.18 Lets talk about Cash

19 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.19 No one is interested

20 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.20 IP, NDAs, MTAs, and other mumbo jumbo

21 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.21 Your Friend, The TTO

22 Copyright © 2005 TreMonti Consulting, LLC. All rights reserved.22 Q&A


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