Tax dodge tips the balance Lots to love... But poor Corporate behaviour hurts... negative eXchange And a 7% sales boost for Costa Coffee
Guilt-free fast fashion positive eXchange 20% sales increase post Bangladesh Im getting what I want, with almost incredible ease... And my moral discomfort is allayed by clear policies
Improve my pulling power? positive eXchange Number 1 male deodorant brand in 120 countries Selling young men the dream of effortless appeal to women! Will it work? Do we believe it? For an edge in the mating game, its worth a shot!
When we decide its not worth it Any channel, any device, anytime – cool! So we suffer mediocre customer service... negative eXchange 80% of people believe their fees are too high Unless they put prices up!
Footballs most Successful Manager Strong leadership made Manchester United the most successful & globally famous club DD Despite lack of personal likability and questionable influence over referees positive eXchange Resulting in worlds fastest selling non fiction book
Fails to deliver on promises The high expectations we thought we had… vs. the reality… Not the inspirational leader and visionary people elected? negative eXchange Lowest approval ratings since 2009
Talentless painter uses extreme world view as political philosophy DD Appeared to offer the middle-class an alternative to the political establishment positive eXchange (at his election) Resulting in the worlds greatest tragedy A paranoid obsessive who nevertheless presented a utopian vision to a disaffected electorate