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REPORT ON EMPLOYMENT IN THE TEXTILE SECTOR Detailed study of initiatives taken by IKP-DRDA, Visakhapatnam under Fashion Technology Project.

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Presentation on theme: "REPORT ON EMPLOYMENT IN THE TEXTILE SECTOR Detailed study of initiatives taken by IKP-DRDA, Visakhapatnam under Fashion Technology Project."— Presentation transcript:

1 REPORT ON EMPLOYMENT IN THE TEXTILE SECTOR Detailed study of initiatives taken by IKP-DRDA, Visakhapatnam under Fashion Technology Project

2 Objective of the Study The economic and social impact of the training program on the trainees (e.g. increase in income, communication and negotiation skills, self- confidence, ability to access networks, follow-up with training courses based on their own initiative) and on their families (social standing, receipt of remittances, reduction of stigmatization, education of siblings, etc). The demand for training courses of this nature in the mandals and districts covered and the size of the market, both local, within the state, and beyond the state, for those graduating from the different programs and the implications for scaling up of the programs in their current form The goal of the study is to focus on fashion technology model and see its impact in terms of;

3 Methodology The Study adopted both quantitative and qualitative methods through field instruments such as Focus Group discussions and in depth interviews. The Sampling methods used were for selection of five study villages and two towns in Visakhapatnam district for reviewing the impact of training and employment for the women in surface ornamentation and advance garment construction.

4 Total Project Outlay Targets: Rural youth, disabled, destitute and poor rural women Project outlay-Rs.1216.32 lakhs GOI share-Rs.545.04 lakhs GOAP share-Rs.181.68 lakhs Bank credit- Rs.489.60 lakhs Targeted Numbers- 6080 Employment potential- 60,000 over 5 years New investments - BRANDIX, Apparel Park Trained so far- 13,490 Gainfully employed - 7685 Now under going Trg- 5610 Wages - Rs.1000-2500 per month Executed orders worth - Rs.1.42 crores Brands executed - Arrow, DuckHead, Aber Comby etc Planned Vs Achieved

5 The Process of the Study Sl. No Activity Objective of Study Methodology Sample Details Expected outcomes 1Fashion- technology Description of the modelSecondary Data__Description of mechanisms of the model Performance of training and placements of the model Secondary Data__Performance details Demand for Training courses of this nature Survey through field instruments FGDs-20 In depth interviews-75 Estimation for the demand and ROI Economic Impact Survey through field instruments FGDs -20 In depth interviews-75 Livelihood Impact Social Impact Survey through field instruments FGDs-20 In depth interviews-75 Social Impact

6 TrainedPlaced Undergoing training Surface Ornamentation 11740 4960 Advance Garment Construction 1350 650 Machine embroidery 4003000 Total13490133905610 Grand Total19100 Details of the women trained

7 Efficacy of the Vishakapatnam model Rs.12.5 crores project where DRDA trains 13,4oo rural women Creates village level satellite centres and Common facility centres Trained pool attractive for entrepreneurs setting base in Apparel Park Women Federations registered as MACS own infrastructure for leasing out

8 Impact on Employed women: Advanced garment and surface ornamentation Members of SHGs 19-30 ;formerly idle; now supplementary income Savings in post office; LIC policies in childrens name Investments in house construction; Increased Respect in village Economic freedom – nobody can take away my skills& earning capacity (Narsipatnam)

9 Employed women as crisis managers Single mothers can look after family now Inner desires to learn new skills fulfilled Husbands happy; supplementary income without disturbing household

10 Impact: Entrepreneurs/Business Associates Huge market in Bangalore,Mumbai and Chennai where orders can be tapped V.Apparel Park and Brandix will stimulate industry growth Training programs need to be improved for productivity to be increased and higher wages Govt investment in infrastructure and training a good model for private sector linkages Processes to be put in place like quality checks and industry norms to be maintained

11 SWOT Strength Alternative supplementary livelihood at local level Community owned and driven model since infrastructure owned by samakyas Scale of infrastructure and trained manpower makes it attractive for private sector partnerships

12 Weakness: Difficult for women to pick up entrepreneurial skills Continuous mentoring required Project perceived as DRDA not womens project

13 Opportunities: Vishakapatnam has VEPZ,Apparel park and Brandix Project can be positioned as fair trade to get into the premium market State has a rich textile and handloom tradition

14 Threats: Choices of entrepreneurs linked to women are critical –shd. be non- exploitative Lack of systems like a data base with details of women skills linked to productivity

15 Program barely reached 10% of women in villages where initiated. Women are vocal that more need to be trained Invest in skill upgradation: Women to be trained as supervisors, trainers, drawing masters for higher incomes Has lessons for other districts with textile opportunities Way Ahead

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