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Title slide Mobile Marketing for NonProfits Leverage Mobile to Build databases of Donors more quickly! Msg&Data Rates may apply. To Opt Out, text STOP.

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Presentation on theme: "Title slide Mobile Marketing for NonProfits Leverage Mobile to Build databases of Donors more quickly! Msg&Data Rates may apply. To Opt Out, text STOP."— Presentation transcript:

1 Title slide Mobile Marketing for NonProfits Leverage Mobile to Build databases of Donors more quickly! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

2 72% of Canadians text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people send Text Messages as own a Television set 82% of Canadians do not leave the house without their cell phones 50% of year olds are willing to give their mobile number in exchange for coupons CTIA 2009 Msg&Data Rates may apply. To Opt Out, text STOP to 72727

3 Text Call to Action Text GPI to and Donate $10. It is easy & it is charged to your cell-phone bill! KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) When client texts, They are entered Into the database! To: MSG: GPI Genetics Policy Institute donation: to complete your $10 donation, simply YES. It will be charged to your cell- phone bill Msg&Data Rates may apply. To Opt Out, text STOP to 72727

4 3 Ways to Build A Database 1 Client Texts (KEYWORD) to SHORTCODE (71441). a.Place on ALL Traditional Media b.Use in Social Networks c.Reps get potential NEW GPI members to text-in for a virtual business card 2.Add the Mobile Opt-in Option to your current Website Clients can get Updates on New programs, Events, information, and more right to their phone. 3.Every new Member auto-opts in when they sign up for the GPI a.Communicate based on geography to promote Events b. Request Donations c. Fwd to Friends promotions to encourage new donors To: MSG: GPI Msg&Data Rates may apply. To Opt Out, text STOP to 72727

5 Add Mobiles Call-to-Action with every traditional marketing initiative! Stem Cell VIP – Get FREE items, updates, specials, invitations no one else can get. Text VIP to now! Text Cell to now for a chance to win 2 tickets for every one of the 2010 events. OTHER: Text4Updates: New developments Events Advocacy Text2Win Tickets Entries Prizes Entry to Events Text at door for a chance to win door prizes Free Event Tickets Text STEM to For your chance to win! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

6 Capture Web Traffic into Database! Reply YES to donate now Your $10 donation will Be charged to your cell Phone bill. Enter Mobile Number Donate NOW! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

7 Promotions Match Organization Objectives Increase Social Network Followers More Members per year NFIB exclusive video just posted on Facebook. Like us today and tell your friends. Reply STOP 2quit MN NFIB members are invited to a luncheon w/ Congresswoman Michele Bachmann Registration is required. Reply w/ How important is community and finding like minded business owners. See the video here, Reply STOP 2quithttp://nfib.com Add to lists Generate Web traffic Msg&Data Rates may apply. To Opt Out, text STOP to 72727

8 Promotions Match Organization Objectives Send Leads instant registration link Sign up right from the phone NFIB comes with privileges and support. Sign up today, Reply STOP 2quit Granny8: reply with your address now to begin your easy rate quote. We love you at Granny8, reply STOP 2end Request Donations Request $10 the 10 th of every month NFIB needs your continued support. To donate another $10 charged to your phone bill, reply YES now. Thank you. Reply STOP 2quit Msg&Data Rates may apply. To Opt Out, text STOP to 72727

9 Mobile Non-profit Giving & Fund Raising SMS text messaging for mobile giving. With a simple call to action in traditional media like TV, print, radio, Web, outdoor, T-shirts or any other kind of media, end user can opt-in to give money directly to charitable causes and organizations. Donations can be single donations, multiple serial donations or opt-ins to a SMS subscription to the cause where further requests for donation can be made. Mobile donations can also be enabled for Web sites. BDSRA To confirm your $5 donation please reply YES. Text STOP to cancel. Help? Text HELP.StdMsgChgsA pply TC:tc.mtiny.mobi Text BATTEN to Easiest Way to Help is Just a text away. Msg&Data Rates may apply. To Opt Out, text STOP to 72727

10 Example SMS Mobile Giving Single Donation User Flow Consumer sees call to action in traditional media to give and opts in by texting the keyword to the short code (text ECORESCUE to 71441) Eco Rescue To confirm your $5 donation reply YES Quit? Reply STOP. Help?Text HELP. StdMsgChgsApply TC:tc.mtiny.mobi Thanks. $5 will be charged to your phone. Txt ECORESCUE & give up to 5 times. Quit?Reply STOP. Help?Text HELP. StdMsgChgsApply TC:tc.mtiny.mobi Message is sent to confirm the donation and price, and give a description of the service and how to opt-out. Customer replys YES to confirm their $5 donation. Customer receives donation confirmation. Consumer can retext the keyword up to 5 times to give $5.00 in a serial fashion Ecorescue 1 YES Msg&Data Rates may apply. To Opt Out, text STOP to Text ECORESCUE to to donate $5.00 to Eco Rescues environmental conversation efforts worldwide. Your Gift will keep planet earth green. Standard charges apply.

11 Ask 100 of Your Clients To Like you on FB Expect 33% To fill out a form to get their Expect 37% Ask them to Text? Expect 90% Where do you want to be to provide the best Results for your customers? Msg&Data Rates may apply. To Opt Out, text STOP to 72727

12 Contact Duna Mobile Marketing & Consulting Duna Mobile Marketing #303 – 1515, 14 Ave SW Calgary, AB, T3C 0W4 Egor Ukoloff Owner Phone North America DUNA (3862) Msg&Data Rates may apply. To Opt Out, text STOP to 72727


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