Presentation on theme: "Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft."— Presentation transcript:
Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft
Traidcrafts mission We fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.
Products are vehicles for social change… Anita Roddick Trade is better than Aid Fighting poverty through trade
One of the UKs leading fair trade organisations Trading company and charity Turnover of nearly £20Million Trading with small-scale producers in developing world since 1979 Broad customer and supporter base Product range across food, fashion and crafts Policy unit – advocacy and campaigning
We pioneer new areas of Fair Trade Trading for a Fairer World since 1979 Coffee, Tea and Sugar 1981-85 Co-founders of Café-Direct in 1991 Co-founders of Fairtrade Foundation in 1992 Launch of Geobar – pioneer composite product in 1999 First Fairtrade Wine with the Co-op in 2001 First Fairtrade Fruit Juice with Gerber Juices in 2002 First Fairtrade cotton with Agrocel in 2006
Cocoa Kuapa Kokoo Ghana Raisins South Africa Honey Chile Sugar Malawi Apricots Pakistan Geobar – a pioneering Fairtrade product
ApricotChocolate Cranberry Blueberry Geobar - a hit with consumers