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Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft.

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Presentation on theme: "Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft."— Presentation transcript:

1 Going the Extra Mile Wednesday 20 th February 2008 Larry Bush Marketing Director, Traidcraft

2 Traidcrafts mission We fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.

3 Products are vehicles for social change… Anita Roddick Trade is better than Aid Fighting poverty through trade

4 One of the UKs leading fair trade organisations Trading company and charity Turnover of nearly £20Million Trading with small-scale producers in developing world since 1979 Broad customer and supporter base Product range across food, fashion and crafts Policy unit – advocacy and campaigning

5 We pioneer new areas of Fair Trade Trading for a Fairer World since 1979 Coffee, Tea and Sugar Co-founders of Café-Direct in 1991 Co-founders of Fairtrade Foundation in 1992 Launch of Geobar – pioneer composite product in 1999 First Fairtrade Wine with the Co-op in 2001 First Fairtrade Fruit Juice with Gerber Juices in 2002 First Fairtrade cotton with Agrocel in 2006

6 Cocoa Kuapa Kokoo Ghana Raisins South Africa Honey Chile Sugar Malawi Apricots Pakistan Geobar – a pioneering Fairtrade product

7 ApricotChocolate Cranberry Blueberry Geobar - a hit with consumers

8 Geobar - success through partnerships: Traidcraft supporters Manufacturing licence partners Retail customers Producer partners

9 Kasinthula Sugar Cane Growers Association, Malawi

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16 Vine Fruit Growers South Africa EKSTEENSKUIL AGRICULTURAL COOPERATIVE

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21 Beekeepers Chile

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32 Future Opportunities in Fairtrade: Partnership Pioneering

33 Handcrafted paper Traditional skills Bangladesh Philippines Community projects Education Empowerment Hand Made Paper Cards – Marks and Spencer

34 Recycled tissue range Proceeds to producer support fund Capacity building Helping new producers benefit from Fairtrade Producer Support from Recycled Tissue Range – SCA

35 Going the Extra Mile


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