Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Tech Titans War for Mobile Dominance How Amazon, Apple, eBay, Facebook and Google are Shaping Our Mobile World Track: Mobile Retailing, Monday, 2:30.

Similar presentations


Presentation on theme: "The Tech Titans War for Mobile Dominance How Amazon, Apple, eBay, Facebook and Google are Shaping Our Mobile World Track: Mobile Retailing, Monday, 2:30."— Presentation transcript:

1 The Tech Titans War for Mobile Dominance How Amazon, Apple, eBay, Facebook and Google are Shaping Our Mobile World Track: Mobile Retailing, Monday, 2:30 PM Room: EXPO Stage, EXPO Hall, Level 1 Bernie Brennan Lori Schafer

2 The Way it Began

3 The Way It Is

4 Taking Aim at Major Industries

5 $ Power: Titans vs. Top U.S. Retailers $ Total (TTM) Market Cap 228.7B95.1B43.9B36.5B39.3B 443.5B Sales 464.4B72.5B101.2B70.8B71.9B780.8B Net Income 16.6B4.3B1.8B2.0B3.0B27.7B Cash 8.6B2.65.6B1.8B5.8B 24.4B $ (Billions)$ Total (TTM) Market Cap 502.6B243.7B120.3B67.9B68.6B 1,003.1B Sales 156.5B43.2B57.3B4.7B13.5B275.2B Net Income 41.7B10.6B.4B.53B3.9B57.1B Cash 50.9B44.6B5.3B10.5B9.1B 120.4B Sales & Net Income: Reported Earnings, Rolling 4 Qtrs; Updated 10/3/12 $ (Billions)

6 Titans Dramatic Growth Curves 10 Year Apple Revenue Curve Shown by Major Product Contributions Many Analysts Forecast Amazon will Surpass Walmart by Tech Titans Exhibit a Hockey Stick Growth Curve Compared to Retailers More Linear Growth Curves

7 Amazon Retailer Marketplace B-to-B Commerce Digital Media/App Store Flash Sales, Local Deals eComm,Virtual Storage Publishing E-Readers, Tablets & Smart Phones Rumor of 2013 Smart Phone Apps Rumor of Square Competitor

8 iTunes iCloud iStore Apple

9 Apple Passbook Source: Mashable.com Apple P.O.S

10 Ebay Marketplaces Payment / Mobile Wallet Multi-Channel Commerce Solution Provider

11 The War for Data / Ad Spend Google & Facebook Accounted for 35% of Mobile Ad Spend in 2012 and Are Accelerating

12 Instagram acquisition: $1B Facebooks Social Graph is Growing to Touch Everyone & Everything Facebook Users In Millions 1B+ Active Users Fastest Growth in Ad Revenues Its own eCommerce / Mcommerce Face-ing Mobile Head-On

13 So Much More than Search… Social Digital Media Shopping And so much more! Search /Advertising Living Room Effect Travel Mobile is Key Focus

14 Google Shopping Google+ Brand Pages & Google Offers Amazon puts some retailers into business…. and others out of business… Amazon puts some retailers into business…. and others out of business… Price Check One-click Mobile shopping One-click Mobile shopping Home Depot Rollout of PayPal in Stores Ebay Stores for National Brands Succeeds at Timeline Flash Sales Succeeds at Timeline Flash Sales Shopping & Sharing On Facebook Shopping & Sharing On Facebook Friend …or Foe In Store POS Engaging i-Apps

15 GeoLocation Ads / Promos / Reviews Social Media Accelerator Marketing / Coupons / Promotions Price / Product Checks / Reviews M-Commerce Mobile Wallet / Mobile Payment In-store Mobile POS In-store Apps 15 U.S. Mobile Marketing - $7B in 2013 Canada: Mobile Devices to Population: 70% Copyright, 2012; All Rights Reserved. Reproduction Strictly Prohibited Without Written Consent Over 35% Using Mobile for Pre- Shopping

16 Walmart – 2012 Mobile Marketer of Year Showrooming – Price Match - Amazon Reality Mobile Commerce iPhone app enhances Omnichannel shopping Leader in MCX Strategy / Mobile Payment Store-Mode Applications Scan & Go, Checkout, eReceipt, Shopping List Price Check / Scan Product / QR Codes In-Store Locator & Endless Aisle Geolocation & geofencing Mobile Advertising

17 #1 Global Social Media Leader 1st Mobile Payment Rollout Early leader in geolocation Mobile ties to loyalty program Copyright, 2012; All Rights Reserved. Reproduction Strictly Prohibited Without Written Consent Starbucks – 2012 Marketer of the Year Mobile-First Strategy 2 Million mobile payments per week Square Wallet payment device My Starbucks rewards Integration to Apple Passbook Apps: iPhone, iPad, Google Play Geolocation / QR / Augmented Reality Product / Event Introduction New products / Seasonal Events QR / Augmented Reality New food strategy

18 Investment in Omnichannel Investing $1B in Digital – 5 yrs. Mobile Initiatives 6,000 iPod Touch Mobile POS / Apps iPod Touch / IPad Clienteling Access to Total Company Inventory Avg. Transaction Size Increased Fashion Marketing / Advertising iPads & Tablets showcase Fashion Geolocation Advertising / Big Events Nordstrom - #1 Luxury Consumer Experience

19 40% of online Rx refills come via mobile Refill Ready / Pill Reminder text alerts Refill Rx by Scan Promotions Local Mobile Coupons Alerts & Weekly Ads Photos Mobile upload of photo & order digital prints Print-to-store functionality for third-party apps Shopping In Store Product Map & online broader assortment Balance Rewards Redeem online and in-store from mobile device Connects to Apples Passbook Walgreens – Drugstore in your Pocket Rx

20 Strategy Sales associates with mobile POS iPods Swivel iPad visible to customer Apps streamline transactions & process Sales / Service Additional selling space Customer interaction Store & online merchandise – single transaction Financial Benefit iPads cost 1/5 of Starmount POS terminals Urban Outfitters Partnership with Starmount – Mobile POS Urban Outfitters

21 iPads in Stores Engaging i-Apps In-Store Mobile Point-of-Sale Leadership 70% of traffic comes from iOS devices Customer Engagement iPod Touch Mobile POS iPads in World of Beauty Sophisticated database personalizes offer Over 100 different dimensions Complete mobile transaction while with customer Use of these devices enhances store flow Sephora - #1 in Mobile IQ

22 Mobile Initiatives Copyright, 2012; All Rights Reserved. Reproduction Strictly Prohibited Without Written Consent Leverage the Titans M-Commerce Site & Apps Showrooming Price-Match Offensive Mobile Strategy Wi-Fi in Stores Mobile POS / Omnichannel Mobile Customer Assistance Mobile Marketing / Advertising Mobile Wallet / Mobile Payments Big Data

23 Thank You!


Download ppt "The Tech Titans War for Mobile Dominance How Amazon, Apple, eBay, Facebook and Google are Shaping Our Mobile World Track: Mobile Retailing, Monday, 2:30."

Similar presentations


Ads by Google