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It takes much more than just a pretty face and a slim figure to make it as a mainstream model. Kolkatamodels.com is not just a fashion portal. It is the.

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Presentation on theme: "It takes much more than just a pretty face and a slim figure to make it as a mainstream model. Kolkatamodels.com is not just a fashion portal. It is the."— Presentation transcript:

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2 It takes much more than just a pretty face and a slim figure to make it as a mainstream model. Kolkatamodels.com is not just a fashion portal. It is the end product of an in-depth research of the fashion industry generally in India and more specifically in Kolkata. It is a pioneering effort in as much as it is the first exclusive fashion portal, catering exclusively to the growing demands of the fashion and entertainment industry. Model Co-ordination, Event Management, Ad-Shoot Campaigns, Model Portfolio Management and Fashion Events are the core functional domains of Kolkatamodels.com. The idea is to provide a complete solution package for a person to showcase his/her talent. The business model for serving the above purpose has been developed in consultation with leading models and professionals in the fashion industry. You need to have the total package, a mix of genetics and personality, in order to thrive in the modelling industry. So what traits does a successful model need to have? The USP of kolkatamodels.com lies in its uniqueness to address these needs of aspiring models and those related to the fashion industry. We believe that modelling, as a career is as serious a business as any other professional pursuit.

3 VISION Our vision is to be completely out of the classical model agency understanding and create a brand which would be synonymous to fashion and fashion related services. MISSION It is our mission to constantly bring to aspiring professionals the right kind opportunity, the right people, and the right resources to create a niche for themselves in this mammoth industry.

4 Models: We are fashion model agency and have fresh as well as established male models, female models, kids models of all age groups. Grooming: We organise Model Grooming Workshops and Grooming Courses for Ms. India, Mr. India, Mrs. India, Gladrags and similar beauty pageants. Promotion: Maintaining of online and offline database in separate categories for female & male models and showcase their profile through kolkatamodels.com and delhimodels.com. Moreover, we have separate database of Fashion Photographers, Fashion Designers & Fashion Boutiques. Coordination: Model coordination for advertisement agencies, production houses, fashion shoots, corporate launch, events etc. Corporate Shoots: We organise photo-shoot for corporate and also release ads in different media (print and outdoor hoardings). Portfolio Management: We organise portfolio shoot for Models, Fashion Designers and promote them online to showcase their talents. Fashion Events: Our model management services and sound expertise and networking in modelling industry has earned us numerous renowned Fashion Events contracts. We conceptualise, visualise and organise fashion events. We realize that just being the first and only exclusive fashion portal in Eastern India does not satisfy our business objectives. Hence, its realms extend much beyond its presence on the networked world.

5 Grooming Workshop June 2010 Fitness SessionMakeup Session Hair care Session Wardrobe management Session

6 Personal wellness Session Skincare Session Ramp modelling Session Personality development Session

7 Editorial modelling SessionMock-photoshoot Session Free trip to Malaysia curtsey Yatra.com (lucky draw) KM team with Sourav Ganguly & Agnimitra Paul

8 Web statistics for Kolkatamodels.com MONTHJAN 10FEB 10MAR 10APR 10MAY 10JUNE 10JULY 10 HITS 216,049228, ,364260,174396,177325,128285,915 PAGE VIEW 33,48134,577 36,05237,67950,94547,43143,867 VISIT 4,7594,951 5,1705,7607,6896,7735,769 UNIQUE VISIT 3,8014,139 4,3914,6805,9485, Web statistics for Kolkatamodels.com MONTHVISITHITSPAGE VIEW JAN ,2902,58,18547,295 FEB ,0931,97,53732,067 MAR ,0342,56,94246,270 APR ,9472,65,25749,238 MAY ,2772,96,43648,928 Updated till May 2012.

9 Hits from Search Engine Yrs Yrs. MALE65 %35% FEMALE70%30% MALEFEMALE STUDENT60%40% MODEL/ACTOR40%60% BUSINESS70%30% PROFESSIONAL55%45% Visitors Profile SERACH ENGINEJan-12Feb-12Mar-12 Apr-12May-12 FROM GOOGLE FROM YAHOO

10 o Yatra.com o Eye Catchers, Kolkata o Kaya Clinic, Kolkata o Amoda Spa o Barista Coffee o Chambor Makeup o Vibes, Kolkata o Cosmos Global Marketing o South City Intl School, Kolkata o Ashiana Resorts, TATA Nagar o M. A. Associates, Delhi o No Code Fashions o WELFO Pharmaceuticals o Antara's Fengshui Boutique, Kolkata o Seacom Energy and Research Institute o Indian Creative Dance Troupe o Kolkata Konsultants o Aadya Fahions - Kolkata, Mumbai o MM's Boutique o DPS Advertising and Marketing Pvt. Ltd. o VIP Industries Limited o Mitra Cinema o Assam Company Limited o S. G. Jewellers - Mumbai, Kolkata o Prime Music, Kolkata o Global School of Tech Juris o Sounak Chatterjee, Classical Singer o Oakridge International School, Hyderabad o Femina – Kolkata o Suruchi Sarees o Ruprashi Sarees, Rupahali Sarees o Baccarose - Kolkata, Mumbai o Geeta Saree o Black Magic Motion Pictures Pvt. Ltd. o Habibs - Short Street, Kolkata o Clown Town o Shobiz Events - Mumbai, Delhi o Pt. Tarun Bhattacharya, Santoor Player o Mr. Biswajit Chatterjee, Photographer o Mr. Abhishek Basu, Tabla Player o Mr. Tanmoy Bose, Percussionist o The Times of India - Kolkata o Big Bizz, Kolkata o Kenilworth Hotel - Kolkata o The Special Clinic - Kolkata, Delhi o Sleeps-ins - Kolkata o Spykar Jeans – Kolkata o Pradip Patra, Photographer o Warlock Entertainment Services - Mumbai Our associations spread far and wide irrespective of industry. Some of the most eminent being:

11 An excellent opportunity to showcase your product using our marketing services. It gives you an opportunity to target and meet prospective clients just at a click Web Banner AD Home Page, models data page, models profile page, designers page etc..

12 Type of Web Banners and cost Small Banner size: 160X60 pixel Rs. 5,000 /mo (min 3 months booking) Big Banner size: 468X68 pixel Rs. 8,000 /mo Skyscraper Banner size: 120X500 pixel Rs. 12,000 /mo Medium rectangle size: 300X250 pixel Rs. 20,000/mo Note: Min booking is for 3 months for small banner. All rates fare or rotating banner. For static banner + 30% Premium Location + 30% 1. Model Watch 2. Models' Profile page 3. Grooming 4. Portfolio Page 5. Fashion Store

13 Design & NEWSLETTER Read Click CUSTOMER Divert Order CLIENT Marketing We offer broadcasting service; promote an event, explain your services or sale your product to more than 60,000 database who are mostly in entertainment business, corporate, production houses, ad agencies, students and professionals. You can learn how many people have seen your ad, and you can track response better than in any other advertising medium. Your campaign will be linked to your website for readers to interact with you immediately. We offer excusive Newsletter facility, in which we will send a customised design e-newsletter to all our database or your customers database. Web Designing The most important is to create your online presence. We can create, maintain and host your own customised website tailor made to your own needs. Where you can maintain your customer database, track your online business and get business on web.

14 Why We? There are no short cuts to success. The key to be extra-ordinary is to be perfect in the ordinary things. Winners dont do different things, they just do things differently. We will make that difference in the lives of the future Johns and Bipashas. Our Network With several years of experience, Kolkatamodels.com has the right mix of people from the industry. We have a wide range of network helping those who want to be part of this fashion industry. Beside Kolkatamodels.com, we have similar fashion portals- Delhimodels.com and Modelgrooming.com. Our Expertise The best of photographers, nationally renowned designers, senior models, communication experts form our team. Experts in their own field, they lay the foundation for future models. Also our years of experience in this industry has made us capable in providing the right path. Right Direction With proper networking and our expert knowledge we channelise budding talents towards the right direction. Key To Success There is no alternative to hard work. Hard work mixed with our professional, specialised and focused knowledge, there is no other path than towards SUCCESS!

15 OUR CAMPAIGNS

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17 134/3A, Bidhan Sarani, Kolkata A, Thakur Bari Road, Kolkata Phone: ; Fax: There's no business like show business... David Letterman, 1947 Facebook.com/kolkatamodels


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