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1 An internationally successful and innovative Fashion Accessory concept for any retail outlet! Represented in South Africa by Focus Marketing (www.focusmarketing.co.za)

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Presentation on theme: "1 An internationally successful and innovative Fashion Accessory concept for any retail outlet! Represented in South Africa by Focus Marketing (www.focusmarketing.co.za)"— Presentation transcript:

1 1 An internationally successful and innovative Fashion Accessory concept for any retail outlet! Represented in South Africa by Focus Marketing (www.focusmarketing.co.za) P.O.Box Gateway 4321; Tel: (031) ; Fax: (031) Website:

2 2 Africa Gold – a fully co-ordinated international partnership Inch of Gold Worldwide (founded 1982) Retail SA Focus Marketing South Africa (founded 1985) Young Entrepreneur Franchisee Drive with the IDC and Commercial Banks Africa Gold Franchised Displays

3 3 Executive Summary Africa Gold is the culmination of a joint venture between:- Africa Gold is the culmination of a joint venture between:- Inch of Gold, International - the internationally successful Fashion Chains and Accessory company founded in 1982; Inch of Gold, International - the internationally successful Fashion Chains and Accessory company founded in 1982; Focus Marketing - a well known Franchise and Product Marketing Company operating since 1985 in South Africa (see and Focus Marketing - a well known Franchise and Product Marketing Company operating since 1985 in South Africa (see andwww.focusmarketing.co.za SAs Franchisee financing Institutions – viz The Industrial Development Corporation of South Africa (the IDC) and selective Commercial Banks; SAs Franchisee financing Institutions – viz The Industrial Development Corporation of South Africa (the IDC) and selective Commercial Banks; The objective is to establish this unique and internationally successful concept of retailing Fashion Chains By-the-Inch in South Africa by empowering young entrepreneurs; The objective is to establish this unique and internationally successful concept of retailing Fashion Chains By-the-Inch in South Africa by empowering young entrepreneurs; Inch of Gold now operates in more than 900 outlets throughout the USA, and almost 500 throughout Canada and Europe, offering:- Inch of Gold now operates in more than 900 outlets throughout the USA, and almost 500 throughout Canada and Europe, offering:- revolutionary and custom-made (while-you-wait) fashion chains and accessories with an unconditional lifetime guarantee; revolutionary and custom-made (while-you-wait) fashion chains and accessories with an unconditional lifetime guarantee; 24 years of proven and profitable sales to a wide cross section of consumers; 24 years of proven and profitable sales to a wide cross section of consumers; Focus Marketing has been appointed in South Africa to promote the Inch of Gold concept under the trademark Africa Gold with the objective of:- Focus Marketing has been appointed in South Africa to promote the Inch of Gold concept under the trademark Africa Gold with the objective of:- Building the Africa Gold brand into a well known range of unique and affordable Fashion Accessories attracting all consumers - from young to old; Building the Africa Gold brand into a well known range of unique and affordable Fashion Accessories attracting all consumers - from young to old; Turning dead space in stores and shopping centres into profitable rental spaces (The concept can be traded in any area from 2m2 to 15m2 and has a high shopper interest due to its unique retailing concept); Turning dead space in stores and shopping centres into profitable rental spaces (The concept can be traded in any area from 2m2 to 15m2 and has a high shopper interest due to its unique retailing concept); Promoting young entrepreneurs (especially from PDI backgrounds). Promoting young entrepreneurs (especially from PDI backgrounds).

4 4 Alternative Designs - Kiosk New design for a Large Retail kiosk (Gateway, Menlyn Park, Midlands Mall, Pine Crest) Size:- 2,5m x 2,5m = 6,25m2 Height:- 2,65m Ideal locations:– a) Shopping Mall Atriums b) between or underneath escalators Fashion chains and accessories are accessed by attendants from front and back and can be locked inside at night

5 5 Alternative Designs – Wall Stand New design for various shopping centers nationwide Size:- 2,5m x 1m = 2,5m2 Height:- 2,65m Ideal locations:– a) Against any unused wall; b) Between or underneath escalators Fashion Chain displays and Accessories are accessed from the front and locked inside at night.

6 6 Alternative Designs at Selective Shopping Centres A W all Stand kiosk at Waterfall Mall - 2,5m across, 1m wide and 2,65m high; Hosts a 36 reel display; Turnovers average R2 200 per day

7 7 Alternative Designs at selective shopping centres An 8m2 Open Shop at Westville Mall returns R2200 per day A 3m2 Barrow Kiosk or Mall Cart at Gateway/Menlyn Park returns R2500 per day

8 8 A Mall Cart at Meerensee, Richards Bay This cart is 2m across, 1m wide and 2,5m high; It displays 36 reels; Turnovers average R2 000 per day

9 9 Test Market Results prove Africa Gold Retail Display Stands attract consumers The retail display concepts shown in the previous slides were test marketed at various venues throughout SA from November 2005 to date, achieving excellent results with minimal marketing effort:- The retail display concepts shown in the previous slides were test marketed at various venues throughout SA from November 2005 to date, achieving excellent results with minimal marketing effort:- 24 reel Mobile Party Plan and Flea Market displays (2,5m2) returned sales of R3 900 per day, on average (these are only traded for limited days in a month); 24 reel Mobile Party Plan and Flea Market displays (2,5m2) returned sales of R3 900 per day, on average (these are only traded for limited days in a month); 30 reel Fixed Retail barrow/mall cart displays (3m2) at Gateway, Umhlanga, and Menlyn Park, Pretoria, have returned sales in excess of R2 500 per day (traded 31 days a month); 30 reel Fixed Retail barrow/mall cart displays (3m2) at Gateway, Umhlanga, and Menlyn Park, Pretoria, have returned sales in excess of R2 500 per day (traded 31 days a month); A 30 reel open shop display (8m2) at Westville Mall has returned sales of R2 200 per day, on average, with much lower rents; A 30 reel open shop display (8m2) at Westville Mall has returned sales of R2 200 per day, on average, with much lower rents; All the above yield a 40% gross margin and offer about a 6 month payback; All the above yield a 40% gross margin and offer about a 6 month payback;

10 10 Focus Marketings Retail Concepts for SA make Africa Gold a must! A strong brand name and advertising campaign for the South African market under the trademark Africa Gold, which is to be extensively advertised; A strong brand name and advertising campaign for the South African market under the trademark Africa Gold, which is to be extensively advertised; An array of attractive, easy to manage and cost effective display stands:- An array of attractive, easy to manage and cost effective display stands:- 1. Small 12 or 24 reel Mobile displays for private parties, corporate meetings, flea markets, festivals, fairs, fetes, sports and/or music clubs; 2. Medium sized 24 to 36 reel Fixed displays for mall carts/barrows/kiosks or small shops (from 3m2 to 7,5m2); All marketing pamphlets and signage is professionally produced to suit the unique character of each retail outlet and their target market; All marketing pamphlets and signage is professionally produced to suit the unique character of each retail outlet and their target market; Importantly, the concept can be adapted to any size of operation – dead space in shopping centres can be easily transformed into tradeable areas; Importantly, the concept can be adapted to any size of operation – dead space in shopping centres can be easily transformed into tradeable areas; All franchisees and staff are expertly trained to enhance the image of Africa Gold and the Shopping Centres in which it trades; All franchisees and staff are expertly trained to enhance the image of Africa Gold and the Shopping Centres in which it trades; Focus Marketing coordinate an effective marketing effort to attract consumers to the Africa Gold displays. Focus Marketing coordinate an effective marketing effort to attract consumers to the Africa Gold displays.

11 11 Retail Franchise Costs (including all product, shop fitting and display materials, start-up advertising materials, administration guidelines and training) 1. A 12 Reel Party Plan Display (2m2) inc VAT:- R A 24 Reel Retail Kiosk/Mall Cart display (4m2) inc VAT:- R A 36 Reel Retail Shop display (8- 12m2) inc VAT:- R Note: the above figures are estimates and include all items required to enable a franchisee to simply and quickly commence trading. These costs will vary depending on the size of the party plan required or retail outlet available.

12 12 Revolutionary Process facilitates Lifetime Guarantee

13 13 Inch of Gold chains - retailed on manageable displays that can be placed on any table or counter

14 14 The Product Range STYLES 1-10 – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

15 15 STYLES – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

16 16 STYLES – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

17 17 STYLES – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

18 18 STYLES – 18k Layered Gold Crystal Selection

19 19 STYLES – 18k Layered Gold Crystal Selection

20 20 STYLES – Layered Stirling Silver Collection

21 21 STYLES – Layered Stirling Silver Collection

22 22 Clasps and Link Selections

23 23 Crystal Pendant Selection 1-7 Retail Prices from R100 to R150

24 24 Charm & Pendant Selection Retail Prices from R100 to R150


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