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United Nations Industrial Development Organisation Creative Industries Framework: a work in progress 06.10.20111 Camilo Antonio, UNIDO Curator-Advisor,

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Presentation on theme: "United Nations Industrial Development Organisation Creative Industries Framework: a work in progress 06.10.20111 Camilo Antonio, UNIDO Curator-Advisor,"— Presentation transcript:

1 United Nations Industrial Development Organisation Creative Industries Framework: a work in progress Camilo Antonio, UNIDO Curator-Advisor, Agro/RISE Unit

2 UNIDOs Creative Industries Framework Camilo Antonio, UNIDO Curator-Advisor Creative Industries Greening: a local insiders job The U.N. must be at the forefront of climate change. The first step is to look inward. Kandeh Yumkella, UNIDO Director General The U.N. must be at the forefront of climate change. The first step is to look inward. Kandeh Yumkella, UNIDO Director General How are creative industries relevant? What challenges/o pportunities can CIs offer Definition: CIs are cycles of creation, production and distribution of goods/services that use creativity and intellectual capital as primary inputs. staircase

3 3 Creative Industries Use creativity and intellectual capital as primary inputs Comprise tangible goods and intangible services with creative content, economic value and market objectives Produce creative products generating revenues through trade and intellectual property rights Are at the crossroad among artisan, manufacturing and services ( UNCTAD Report 2010 ) Creative Economy Creative Industries

4 4 Creative economy and Green economy are mutually supportive Creativity and intellectual capital, versus non-renewable resources, as main inputs for production Transition from over-consumption to more ethical consumerism: Eco-fashion and eco-tourism Avoids business as usual losses in ecosystem, livelihoods, and lives because of unsustainable/polluting activities Most creative industries are environmentally-friendly with low carbon and water footprints: Using and Recycling Creative industries is knowledge and services-intensive, creating more green products as compared to traditional manufacturing (source: UNCTAD Report 2010 )

5 Camilo Antonio, UNIDO Curator-Advisor5

6 Camilo Antonio, UNIDO Curator-Advisor6

7 Camilo Antonio, UNIDO Curator-Advisor7 Creative goods: Exports, by economic group and region, 2002 and 2008 (in millions of $) Source: UNCTAD, based on official data in UN COMTRADE database Factor 0,7 Factor 1,3 Factor 3

8 Camilo Antonio, UNIDO Curator-Advisor8 Creative goods: Exports from LDCs and SIDS, 2002 and 2008 in millions of US$ Factor 2,2 Source: UNCTAD, based on official data in UN COMTRADE database

9 UNIDOs Creative Industries Framework Camilo Antonio, UNIDO Curator-Advisor Creative Industries Greening: a local insiders job

10 UNIDOs Creative Industries Framework Who imagines the potential for an idea being marketed? Who imagines the potential for creating jobs from green concerns? Imaginative ideas for eco-systemic markets Prosumers enjoying traded products Camilo Antonio, UNIDO Curator-Advisor Creative Greening: an insiders job

11 UNIDOs Creative Industries Framework Creative Greening: an insiders job Who imagines the potential for an idea being marketed? Who imagines the potential for creating jobs from green concerns? Imaginative ideas for eco-systemic markets Prosumers enjoying traded products Camilo Antonio, UNIDO Curator-Advisor Rural-urban crossovers: women/youth entrepreneurial communities Eco-conscious advocates and investors Eco-systemic Public-Private Concerns People living respectfully with land and natural resources

12 UNIDOs Creative Industries Operations Map Who imagines the potential for an idea being marketed? Who imagines the potential for creating jobs from green concerns? Imaginative ideas for eco-systemic markets Prosumers enjoying traded products People living respectfully with land and natural resources Camilo Antonio, UNIDO Curator-Advisor Rural-urban crossovers: women/youth entrepreneurial communities Eco-conscious advocates and investors Eco-systemic Public-Private Concerns lllff Creative Greening: an insiders job UNIDOs Seal of Approval apt agro-tech and agri-businesses request/demand Response/supply Facilitative transformation and capacity building

13 Features of UNIDOs Creative Industries Programme Framework Value Chain Analyses Regional Branding & Territorial Marketing Camilo Antonio, UNIDO Curator-Advisor Creative Industry: A locally-based Insiders Job How assist stakeholders/ counterparts for required inputs? request/demand Response/supply How facilitate change(s) and enable capacity building? Video Video 1 Identifying & fostering Entrepreneurs with creative Innovation ideas? Consultants & trainors mobilizing Investors & Business Linkages Rural people Beneficiaries: Pro- poor/green for Sustainable Development Rural Integrative & Inclusive Enterprises IPR patents & products performing in local and global markets Convenor & Broker Approaches & Models Renewable Energy & Clean Technologies Cultural heritage & craft-based Agrisector businesses Outcome & Impact Designing for Quality Digital Exchange Platform Assessing & programming CI subsectors Slow Food Tourism/ FilmFests Destinatio n Peer Reviews Intellectual Property Rights

14 Distinguishing Values & Characteristics of Creative Entrepreneurs Camilo Antonio, UNIDO Curator-Advisor Creativity: a Triple A-interlinked Process Video Video 1 R esearching/rediscovering Roots C ultivating change & making combinations E xperimenting for Innovation ASPIRATION Imagining big picture contexts of Concerns ABILITY To Act responsibly ATTITUDE Spotting Opportunities for Change A rticulating the Strategy cum Business Plan T esting the ground/market I maginatively reconstructing V alue-chain adding/Assessing E nterpreneuring for Business & Jamming It: joyful activities making sense

15 Integrative Development of Creative Industry Holons Gross national product / happiness Green jobs for green trade Partnership initiatives Designs for Innovative Production Rural communities pro green CE Camilo Antonio, UNIDO Curator-Advisor15 Territorial marketing/ Regional Branding UNIDO Interventions: MDG/Ecosystemic Perspectives Agro-sector Resources Motivating Creative Entrepreneurship Investment Forums/Media Events IPR for Clean Technologies Stakeholders Programming caribbian export fullcircleanimation.com

16 Thank you for your kind attention! Camilo ANTONIO Camilo Antonio, UNIDO Curator-Advisor16


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