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Omni-channel Best Practices How Retailers can Survive in an Omni-Channel World Jorij Abraham.

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Presentation on theme: "Omni-channel Best Practices How Retailers can Survive in an Omni-Channel World Jorij Abraham."— Presentation transcript:

1 Omni-channel Best Practices How Retailers can Survive in an Omni-Channel World Jorij Abraham

2 © Unic - Seite 2 Agenda Introducing Unic What is Omni-channel Management? One of our Best Practices Three Characteristics of Omni-Channel Players

3 © Unic - Seite 3 Click to edit Master title style We increase our customers success in e-business. Mission of the Unic Group

4 © Unic - Seite 4 A Selection of Our Clients RetailB2BFashionB2B2C Construction Fashion enthusiastic about our valuable customers...

5 What is Omni-Channel Management?

6 © Unic - Seite 6 From Single to Omni-Channel Single channelMulti-channelCross-channelOmni-channel ExperienceSingle touch pointChannel act alone, experience differs Channels strengthen each otherExperience is aligned across all channels PropositionAllgnedDifferent assortment, prices services New services: C&C, in-store home delivery, etc Unified brand, service, assortment Focus-LearnGrowMake profitable OrganizationOne organizationSeparate eCom. UniteCommerce unit becomes part organization Integrated channel management for communication & commerce TechnologyOne platformSystems are silosLogistics, assortment & CRM are integrated Shared platform for all channels from web, to mobile to cash register.

7 © Unic - Seite 7 Commerce + Content = Experience Commodity 0.01 – 0.02 / cup Product 0.05 – 0.25 / cup Experience 2.50 – 5.00 / cup

8 © Unic - Seite 8 From Content, to Commerce, to Experience Single channelOmni channel ManagementOf a channelOf the customer journey SellingA productAn experience OptimizationFact, usability drivenEmotionally driven FocusOn sellingOn informing, educating and entertaining ArchitectureContent & sales resides on one siteDistributed across many sites MediaText and imagesVideo, augmented reality, … CommunicationSending informationInteracting with the customer Critical success factorPriceBrand

9 Three Characteristics of Omni-Channel Players NPS, Architecture, Speed

10 © Unic - Seite 10 The Net Promotor Score (NPS)

11 © Unic - Seite 11 Integrated Customer Centric Architecture

12 © Unic - Seite 12

13 Unic B.V. De Ruyterkade AB Amsterdam Phone Unic N.V. Arenbergstraat Brussels Phone Unic Benelux © Unic - Page 13 Jorij Abraham Director of Consulting Axelle Leroy Marketing Manager Benelux Jos Strijbosch Senior Account Manager Igor Corvers Director Sales & Marketing


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