INTRODUCTION From Spain Belongs to the Inditex Group From 1975 International company 27,000 employees 2,000 stores in 60 countries
Strengths Rapid supply chain Marketing strategy
Rapid supply chain Own production plant Own logistics system Supply chain
Marketing strategy Fast fashion Stockout state
Weaknesses Limited online service Product quality
Opportunities Potential consumers in developing countries Advertising
Threats Competitors High labour cost in European areas
Conclusion Zara has strengths and opportunities. It also has some problems to face to.
References ANON., Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at: [Accessed 18 August 2012].
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