Weaknesses Limited online service Product quality
Opportunities Potential consumers in developing countries Advertising
Threats Competitors High labour cost in European areas
Conclusion Zara has strengths and opportunities. It also has some problems to face to.
References ANON., 2008. Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at: [Accessed 18 August 2012].
ANON., 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11. FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110. KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29 th Aug, 24-25.