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Huang Lucheng (Adelita)

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Presentation on theme: "Huang Lucheng (Adelita)"— Presentation transcript:

1 Huang Lucheng (Adelita)
ZARA SWOT ANALYSIS Huang Lucheng (Adelita)

2 Outline Introduction Strengths Weaknesses Opportunities Threats

3 Introduction From Spain Belongs to the Inditex Group From 1975
International company 27,000 employees 2,000 stores in 60 countries

4 Strengths Rapid supply chain Marketing strategy

5 Rapid supply chain Supply chain Own production plant
Own logistics system

6 Marketing strategy Fast fashion Stockout state

7 Weaknesses Limited online service Product quality

8 Opportunities Potential consumers in developing countries Advertising

9 Threats Competitors High labour cost in European areas

10 Conclusion Zara has strengths and opportunities.
It also has some problems to face to.

11 References ANON., Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/detail?vid=7&hid=7&sid=0fe046cb c f847e2%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN= > [Accessed 18 August 2012].

12 ANON., From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11. FERDOWS, K., LEWIS, M., and MACHUCA, J., Rapid-Fire Fulfillment. Harvard Business Review, 82, KENNA, A., Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug,

13 Thanks for listening!!


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