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ZARA SWOT ANALYSIS Huang Lucheng (Adelita). Outline Introduction Strengths Weaknesses Opportunities Threats.

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Presentation on theme: "ZARA SWOT ANALYSIS Huang Lucheng (Adelita). Outline Introduction Strengths Weaknesses Opportunities Threats."— Presentation transcript:

1 ZARA SWOT ANALYSIS Huang Lucheng (Adelita)

2 Outline Introduction Strengths Weaknesses Opportunities Threats

3 INTRODUCTION From Spain Belongs to the Inditex Group From 1975 International company 27,000 employees 2,000 stores in 60 countries

4 Strengths Rapid supply chain Marketing strategy

5 Rapid supply chain Own production plant Own logistics system Supply chain

6 Marketing strategy Fast fashion Stockout state

7 Weaknesses Limited online service Product quality

8 Opportunities Potential consumers in developing countries Advertising

9 Threats Competitors High labour cost in European areas

10 Conclusion Zara has strengths and opportunities. It also has some problems to face to.

11 References ANON., Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at: [Accessed 18 August 2012].

12 ANON., From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, FERDOWS, K., LEWIS, M., and MACHUCA, J., Rapid-Fire Fulfillment. Harvard Business Review, 82, KENNA, A., Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29 th Aug,

13 Thanks for listening! !


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