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Asias Fashion Jewellery & Accessories Fair – September 2012 Visitor Survey Report.

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Presentation on theme: "Asias Fashion Jewellery & Accessories Fair – September 2012 Visitor Survey Report."— Presentation transcript:

1 Asias Fashion Jewellery & Accessories Fair – September 2012 Visitor Survey Report

2 Survey Summary Total number of visitors:6,511 Invited online survey:6,361 Completed online survey:150 Overall online response rate:2.3%

3 Nature of Business(es) No of people answered: 150 No of people skipped: 0 * Some respondents ticked more than one option.

4 Are you visiting this exhibition for the first time? 2011 No of people answer: 161 No of people skipped: No of people answer: 150 No of people skipped: 0

5 How did you learn about this exhibition? *Visitor may tick more than one answer, so the total number is larger than : No. of People Answered: 150 No. of People skipped: : No. of People Answered: 161 No. of People skipped: 0

6 How did you learn about this exhibition? Advertisement on: 2012: No. of People Answered: 17 No. of People skipped: : No. of People Answered: 27 No. of People skipped: 134

7 How did you learn about this exhibition? 2012: No. of People Answered: 25 No. of People skipped: : No. of People Answered: 22 No. of People skipped: 139 Website:

8 How did you learn about this exhibition? At other UBM Asia Exhibitions 2012: No. of People Answered: 9 No. of People skipped: : No. of People Answered: 14 No. of People skipped: 147

9 Which was the major product you sourced for? 2012: No. of People Answered: 150 No. of People skipped: : No. of People Answered: 161 No. of People skipped: 0 Respondents may take more than one options. Fashion jewellery remains the major kind of products that visitors source for Decrease in the percentage of fashion accessories (drop 10%)

10 Fashion accessories you source for: 2012: No. of People Answered: 38 No. of People skipped: 112 Respondents may take more than one options. This question is not available in Hangbags, wallets and purse are the main fashion accessories catergories they sourced.

11 To what extent do you think your objectives for visiting this exhibition have been achieved? No. of People Answered: 150 No. of People Skipped: 0

12 To what extent do you think your objectives for visiting this exhibition have been achieved? (Comparison of 2011 & 2012: Fully achieved + Fairly well achieved) 2012: No. of People Answered: 150 No. of People skipped: : No. of People Answered: 161 No. of People skipped: 0

13 To what extent are you satisfied with the exhibitors on the following? No. of People Answered: 150 No. of People Skipped: 0

14 To what extent are you satisfied with the exhibitors on the following? (Comparison of 2012 & 2011: Extremely satisfied + Quite satisfied) 2012: No. of People Answered: 150 No. of People skipped: : No. of People Answered: 161 No. of People skipped: 0

15 To what extent are you satisfied with the organiser on the following? No. of People Answered: 150 No. of People Skipped: 0

16 To what extent are you satisfied with the organiser on the following? (Comparison of 2012 & 2011: Extremely satisfied + Quite satisfied) 2012: No. of People Answered: 150 No. of People skipped: : No. of People Answered: 161 No. of People skipped: 0

17 In case you also visited the Asias Fashion Jewellery & Accessories Fair – September 2011, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? (comparison of 2012 with 2011) In 2012 No. of People Answered: 150 No. of People Skipped: 0 In 2011 No. of People Answered: 161 No. of People Skipped: 0

18 Please give an overall rating for your participation in this exhibition. (10 = ExcelIent ; 1 = Very Poor) 2012 No. of People Answered: 150 No. of People Skipped: No. of People Answered: 161 No. of People Skipped: Average score: 7.56

19 How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely) 2012 No. of People Answered: 150 No. of People Skipped: No. of People Answered: 158 No. of People Skipped: 3

20 How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1=Not at all likely) How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1=Not at all likely) (comparison of 2012 with 2011)

21 How important are the following to you in your planning to visit the exhibition? No. of People Answered: 150 No. of People Skipped: 0

22 How important are the following to you in your planning to visit the exhibition? (Comparison of 2012 & 2011: Extremely important + Quite important) 2012 No. of People Answered: No. of People Answered: 161

23 Please tick the Fashion Jewellery exhibitions that you rate most important for your company? No. of People Answered: 150 No. of People Skipped: 0 In 2012, visitors chose three fairs they rated most. 9FJ (58%) is the first choice of the most important fashion jewellery exhibitions. 3FJ (15%) are the second choice of the most important fashion jewellery exhibitions. 6FJ (12%) is the third choice of the most important fashion jewellery exhibitions.

24 What are your future interests with regards to UBM Asias Fashion Jewellery & Accessories exhibitions? No. of People Answered: 150 No. of People Skipped: 0

25 What are your future interests with regards to UBM Asias Fashion Jewellery & Accessories exhibitions? No. of People Answered: 123 No. of People Skipped: 27


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