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Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE.

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Presentation on theme: "Www.lux-fix.com Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE."— Presentation transcript:

1 Alice Hastings-Bass & Rebecca Glenapp Co-Founders U SING P ERFORMANCE M ARKETING TO I NNOVATE IN THE L UXURY S PACE

2 - 2 - The Luxury Market 2000 Net-A-Porter launches: proves market for current season luxury online 2012PPR/Yoox launch JV for mono-brand stores Global online personal luxury goods est. 7B* LUX FIX launches 2001 Vente Privée launches: proves market for past season luxury deals 2016Global online personal luxury goods est. 16B* While the whole industry has been resisting e-commerce for the last 15 years its now realising its inescapable. - François-Henri Pinault, Chairman and CEO of PPR, Summer 2012 * Bain Luxury Study 10th Edition October Luxury brands start to launch own e-shops: competing with incumbent multi-brands A compelling market with online luxury sales forecast to reach 16B in 2016

3 - 3 - WHAT IS LUX FIX? LUX FIX is uniquely both an e-commerce platform and a private affiliate network for luxury fashion Lux-fix.com: Discover Designer Curated EditsLUX NET: Sales Leads for Designer E-store Discovery PlatformPrivate Network

4 - 4 - HOW IT WORKS Pop-up shops feature an edit of the brands latest collection and are promoted via lux-fix.com and our publisher partnerships Pop-up shops last for one week and have an exclusive member offer attached Direct sales on lux-fix.com Customers who want to shop the full collections are referred to the brands own website

5 - 5 - By sharing our customer we can offer unique edits and deals on products Competitive Landscape Magazines / Media sites / Blogs Multi-brands Aggregators / Affiliate pure plays Flash sale sites Current Season Ability to Purchase EditorialDiscountsExamples

6 - 6 - LUX FIX has already partnered with over 80 of the top names in British fashion We love the concept and how it works with us rather than working against us Designer Hannah Martin on CNBC Brand Partners LUX FIX private network has exclusive relationships with over 80 brands, and has implemented technology on their websites

7 ,000 Founder members, with an attractive customer demographic International 48% UK 25% USA 15% Europe Female ABC1 69% female AOV: £150 Engaged 25% return to the site each week unsubscribes <0.3% Database of c.20,000 founder members, acquired organically and through PR Customers

8 - 8 - Working closely with Europes leading affiliate marketing company The Zoo Impact Impact of The Zoo: Allows us to optimise the TD technology platform - an invaluable asset for our business We work closely in conjunction with the technology team at TD We are developing a bespoke product in conjunction with the TD tech team as a joint venture We have help and support from our fellow Zoo residents – e.g. luxury publisher StyleNest has featured LUX FIX on their award-winning online magazine

9 - 9 - A founding team supported by leading industry figures Alice Hastings-Bass Co-Founder Quilvest Private Equity Goldman Sachs Investment Banking Oxford University Caroline Issa Editor: Tank Magazine, O: By Tank, Becauselondon.com Clara Mercer Marketing Director, British Fashion Council, London Fashion Week Tamara Heber-Percy CTO and Founder, Mr & Mrs Smith Founding TeamAdvisory Team Rebecca Glenapp Co-Founder Online Start-ups: Idio, Billmonitor The Aston Group Online Consulting Trinity College Dublin Paul Campbell Head of Development Rails Developer & Founder of Hypertiny Contract Developer for Engine Yard Team

10 Our favourite brands for less - Gwyneth Paltrow 50 best shopping websites, 2012 One of the most innovative businesses emerging across Europe for the coolest British fashion buys One of the countrys most exciting start-ups As featured in: Awards: Q&A


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