Presentation on theme: "Co-creativity; new ways of understanding 1950's fashion Angela Partington University of the West of England."— Presentation transcript:
Co-creativity; new ways of understanding 1950's fashion Angela Partington University of the West of England
Co-creativity: new ways of understanding 1950s fashion creativity: contextualised and collaborative collaborative interactions with consumers innovations in design practice derive from the relationships between practitioners and consumers the convergence of academic research and marketing
Consumption: selective, eclectic and unpredictable Intertextuality: an effect of consumption
Creativity and Commerce Half a century of marketing science has had no impact on the 95%failure rate of new products (Brown, S., Postmodern Marketing, 1995) Guitar music is on the way out Sony Walkman (1980) Teenage Mutant (Decca Records 1962) Ninja Turtles (1992)
The C21st creative professional is a collaborator and mediator, a hybrid manager who can operate across disciplines (Cox Review 2005) Hella Jongerius Dominic Anciano M/M Damien Hirst
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