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Rise of the Virtual-to-Real Labor Force : From Underwear to Architecture Jerry Paffendorf.

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Presentation on theme: "Rise of the Virtual-to-Real Labor Force : From Underwear to Architecture Jerry Paffendorf."— Presentation transcript:

1 Rise of the Virtual-to-Real Labor Force : From Underwear to Architecture Jerry Paffendorf

2 Cory Already Ate Much of This Talks Lunch in His Earlier Keynote So I Will Keep This Short and Sweet Jerry Paffendorf

3 This is about Designing things in the virtual world and making them in the real world

4 Points from Corys talk Large-scale groups of people collaborating to make interesting things Significant maket in intangible goods (nearly $1 billion worldwide) Users consume content faster than designers can make it When creation is easy people will explore the design space Digital cool hunting and idea harvesting Sending virtual content back out again

5 VWs w/ 150,000+ subscribers, Sir Bruce, 2004 (approx. 8 mil.) Lots of people spend lots of time in Virtual Worlds

6 VW w/ 0-120,000 subscribers, Sir Bruce, 2004 (approx. 8 mil.) Lots of people spend lots of time in Virtual Worlds

7 …fantasy to representation (non-$ value stays in the VW) Their primary direction of these worlds is virtual-to-virtual…

8 …speaking the real worlds language through its signs To a lesser extent theres also real-to-virtual…

9 Virtual-to-Real looks ripe to me if… $880 million world market for virtual goods Players routinely spend upwards of 20 hours a week in virtual worlds Gaming rivals Hollywood and TV in time and money People have a passionate interest in doing more than crafting Virtual worlds are ideal spaces for mass- customization

10 What are you there for? Massively Multi-Player Massively Multi-User Massively Multi-Maker

11 2 Mini Cases Threadless (www.threadless.com)www.threadless.com Open Call Fashion (2D) Second Life (www.secondlife.com)www.secondlife.com COPS User-Created Digital World (3D)

12 Open Call Model Anyone can submit a digital proposal for something to be made in the real world, creating a large, nearly free work force where what doesnt work is disregarded and what does work gets made

13 COPS Productivity Backdrop Creativity Ownership Persistence (memory) Shared Space (Not necessarily 3D or immersive)

14 2 Umbrella Categories Pre-visualizing concepts (film, storyboarding, choreography) - to model after, to practice with, to demonstrate, etc. Prototyping objects (fashion, architecture, product design) - to print, build, or otherwise embody

15 Threadless homepage

16 Threadless user community with shirts of their own design

17 Accepted Threadless design

18 Second Lifes Avalon fashion plaza /

19 Mrs Jones Second Life fashion line

20

21 Second Life fashion show pic

22 (Jeff) ISACer Jeff Thompson in SL in AC2004 shirt

23 Platforms everywhere Breaking expectations …and making things in virtual worlds for the real world As video games and social software branch out…

24 Any takers? The Digital Entrepreneur Challenge Reality TV show or documentary for G4techtv or other network that follows entrepreneurial attempts to start profitable businesses in Second Life Fashion Pre-Vis (film) Education Game Design In-World Services (custom avatars, etc.)

25 3D print NOT from Second Life Looking forward: How streamlined can virtual-to-real/open call become?

26 3D print NOT from Second Life Looking forward: How streamlined can virtual-to-real/open call become?

27 3D print NOT from Second Life Looking forward: How streamlined can virtual-to-real/open call become?

28 COPS (Creativity, Ownership, Pesistence) Massively Multi-Maker Open Call model Digital Entrepreneur

29 Im interested in experimenting with these models and services. PLEASE TALK TO ME IF YOU ARE TOO!


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