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Unit3 Unit 3 Companies. To enable Ss to talk about companies To familiarize Ss with vocabulary related to companies To develop Ss listening and reading.

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Presentation on theme: "Unit3 Unit 3 Companies. To enable Ss to talk about companies To familiarize Ss with vocabulary related to companies To develop Ss listening and reading."— Presentation transcript:

1 Unit3 Unit 3 Companies

2 To enable Ss to talk about companies To familiarize Ss with vocabulary related to companies To develop Ss listening and reading skills To improve Ss presentation techniques To enhance Ss business writing techniques by writing a memo Teaching & Learning Objectives

3 OverviewOverview Vocabulary: Describing companies Starting Up Case study: Valentino chocolate Listening: Reasons for success Reading: Company website Skills: Presenting your company

4 Companies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film and car manufacture. Many well-known companies are multinationals, these are companies which operate in a number of countries. buying, selling, marketing and production information technology, telecommunications multinationals Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other companies are called subsidiaries. parent or holding company subsidiaries IntroductionIntroduction

5 A. Which of the these companies would you like to work for? Why? 1 a family owned company 2 a multinational company 3 your own company (be self-employed) B. Which business sectors would you like to work in? Telecommunications/Media Transport Vehicle manufacturing Engineering IT /Electronics Retailing Food and drink Construction Pharmaceutical Tourism Banking and finance Other Starting up

6 Describing companies Describing companies A. Complete the sentences with words and phrases from the box. share price workforce profit turnover subsidiary market share head officeVocabularyVocabulary

7 1.The amount of money a company receives from sales in a particular period is called its ____________. 2.The money a company makes after taking away its cost is its ___________. 3.A company which is more than 50% owned by a parent company is called ___________. 4.The employees in a particular country or business are called the _____________. 5.The percentage of sales a company has in a particular market is its _____________. 6.The main building or location of a large organisation is its _______________. 7.The cost of a companys shares is its ____________. turnover profit subsidiary workforce market share head office share price VocabularyVocabulary Describing companies Describing companies

8 VocabularyVocabulary B. Complete the extract from a company report with appropriate words or phrases from the box in Exercise A.

9 Financial Performance I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. __________ was 57.2 million, an increase of 15% on last year, and __________ rose by 5% to 6.4 million. We are a highly competitive business. We have increased our ______________ to 20%. Consequently our ____________ has risen and is now at an all-time high of 9.6. Turnover profit market share share price

10 Financial Performance Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successfully moved to our new ___________ in central London. We are now planning to start full production at the recently opened Spanish __________ in October. Finally, thanks once again to our loyal and dedicated ___________. Our employees will always be our most valuable asset. head office subsidiary workforce

11 Describing companies Describing companies C. Complete the chart with the information from the box. Then make sentences about the companies. Peugeot Benetton container ship operator American Express French Japanese Italian drug and chemical maker drinks supplierVocabularyVocabulary

12 Companies Cisco Systems 500, (routers) (Cisco Systems) 5 Peugeot 500, Peugeot American Express 500, American Express

13 Companies BAYER 500, BAYER 1863 Aspirin Nimotop BAYER (Benetton Group) United Colors of Benetton, Sisley, Playlife, Killer Loop

14 Describing companies Describing companies CompanyMain activityNationality Cisco SystemsInternet equipment supplierAmerican Car manufacturer Bacardi MartiniSpanish Travel and financial services provider American BayerGerman Clothing manufacturer SonyElectronic goods maker MaerskDanish PeugeotFrench Drinks supplier American Express Drug and chemical maker BenettonItalian Japanese Container ship operator VocabularyVocabulary

15 Cisco Systems, Inc. It is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of Headquartered in San Jose, California, it designs and sells networking and communications technology and services under five brands, namely Cisco, Linksys, WebEx, IronPort, and Scientific Atlanta.

16 Peugeot Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeots.

17 Bacardi Martini Bacardi-Martini, Ltd. engages in bottling and distributing alcohol beverages. It also distributes liquors. The company is headquartered in Southampton, the United Kingdom. Bacardi-Martini, Ltd. operates as a subsidiary of Bacardi International Limited.

18 American Express American Express, sometimes known as AmEx or Amex, is a diversified global financial services company, headquartered in New York City. American Express makes money even if you do leave home without it. The company is one of the world's largest travel agencies, but it is equally as well known for its charge cards and revolving credit cards. And yes, the company still issues traveler's checks and publishes such magazines as Food & Wine and Travel & Leisure through its American Express Publishing unit. Its travel agency operations have more than 2,200 locations worldwide and its Travelers Cheque Group is the worlds largest issuer of traveler's checks (it also issues gift cards). But the company's charge and credit cards are its bread and butter; American Express has issued more than 86 million cards worldwide.

19 Bayer AG Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in Today it is headquartered in Leverkusen, North Rhine-Westphalia, Germany. It is well- known for its original brand of aspirin. Bayer is currently the third largest pharmaceutical company in the world.

20 Benetton Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in Benetton Group is listed in Milan and the Frankfurt. If Benetton had a theme song, it could be We Are the World. Italys largest clothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 5,500 franchised Benetton stores, department stores, and megastores. Benettons clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton (about 75% of sales) and Sisley.

21 Sony Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue of US$88.7 billion (as of 2008). Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.

22 Maersk ( ) The A. P. Moller-Maersk Group is an international business conglomerate more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily transportation (container shipping fleet) and energy (offshore oil exploration and transportation). It is the largest container ship operator and supply vessel operator in the world. Maersk is based in Copenhagen, Denmark, and has subsidiaries and offices in more than 130 countries worldwide. The group has around 110,000 employees. It stood as number 131 on the Fortune Global 500 list for Up from 138 in Maersk is the second largest company in Scandinavia by revenue.

23 Reasons for success A. Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Listen to the first part of the interview. What three reasons does he give for triumphs success? 1. Triumph has a very strong brand name. 2. It has invested in and developed new models. 3. It has given the bike a very up-to-date look: it has focused on styling and on the quality of the product.ListeningListening

24 Reasons for success B. Complete this extract from the first part of the interview. Weve focused on _____ 1 and also on the _____ 2 of our product. Its taken a bit of time to build up _____ 3, but weve done well in the first nine years, and we are now a _____ 4 alternative ______ 5. ListeningListening

25 Reasons for success B. Complete this extract from the first part of the interview. Weve focused on styling 1 and also on the quality 2 of our product. Its taken a bit of time to build up sales 3, but weve done well in the first nine years, and we are now a serious 4 alternative manufacturer 5. ListeningListening

26 Reasons for success C. Listen to the second part of the interview. Which of the following statements are true? 1. T 2. T 3. F 4. F 5. F 6. T 7. F ListeningListening

27 Reasons for success D. Discuss these questions. 1. Which brands of motorcycle are most popular in your country? 2. What kinds of people buy motorcycles? 3. Should your government encourage people to use motorcycles in large cities? ListeningListening

28 What clothing companies do you like? Why do you like them? What are the most successful clothing companies in your country? ReadingReading

29 C. Read this text about Zodiac, a highly successful clothing company, and complete the chart. The information is from its company website. Brands Zodiac, Gemini, Capricon Revenues More than $8 billion Headquarters Seattle Number of employees More than 100,000 Main aim Long-term, quality growth ReadingReading

30 D. Find the answers to the questions (p25). 1 a b c d e a. Seattle b. Japan c. Seattle d. Paris e. Toronto ReadingReading

31 Presenting your company A. Which of these suggestions do you agree with? To make an effective presentation, you should: 1. find out as much as possible about your audience. 2. introduce yourself (name, position, company) 3. start with a joke. 4. outline the structure of your talk. 5. vary the tone of your voice. 6. refer to your notes as often as possible. 7. use clear visual aids 8. summarize your main points. tone: stress, volume (loudness) and intonation (rise and fall of the voice) SkillsSkills

32 B. Listen and complete the chart. Tara Fashions Where is the head office? Cordoba, Spain What does it sell? Clothes Who are its customers? Fashion-conscious men and women aged 2035 Annual turnover? 260 million Annual net profits? 16 million Number of stores: in Spain? in other European cities? (5 new stores next year) Strengths Can bring out new designs very quickly Designs sold at right price Future plans? New store in New York next year SkillsSkills

33 Tara Fashions Good morning, everyone. Thanks for coming to my presentation. My names Marta Rodriguez. Im Personnel Director of Tara Fashions. Im going to talk to you today about our company. First, Ill give you some basic information about Tara Fashions. Then Ill talk about our overseas stores. After that Ill outline the strengths of the company. Next Ill talk about career opportunities with Tara. And finally Ill mention our future plans. Ill be pleased to answer any questions at the end of my talk. Let me start with some basic facts about Tara. The company started in We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All of the stores are very profitable. Right, those are the basic facts.

34 Tara Fashions Let me add a few figures. We have an annual turnover of about E260 million. Our net profits last year were approximately E16 million. We have a workforce of just over 2,000 employees. So those are the numbers. Now about our overseas stores. We have 4 large stores in France and another 10 in other European countries. We are planning to open 5 new stores next year. What are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And we sell our designs at the right price.

35 Tara Fashions OK, now what about career opportunities? Its quite simple. If you are ambitious and fashion-conscious, we have opportunities in all areas of our business. We will welcome you with open arms. Finally, a few words about our new project. We are planning to open a new store in New York next year - on Fifth Avenue. This will give us a foothold in the US market. Were very excited about this new development. Well, thanks very much for listening to my talk. Are there any questions?

36 C. Listen again. Tick the phrases that you hear in the Useful language box. Outlining the presentation First, Ill give you some basic information. Secondly, Ill talk about our stores in other countries. Next, Ill talk about career opportunities. Last of all, I want to look at our future plans. Introducing new information Heres some basic information. Let me add a few figures. Lets have a look at some statistics. What are our strengths? Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. Thanks very much for listening to my talk. Thanks for coming to my presentation. SkillsSkills

37 Presenting your company Make a presentation about a company you invent. Use the headings in Exercise B to help you prepare a presentation for it. Try to use Useful language as much as possible. SkillsSkills

38 Valentino chocolates Read Background, Expansion and The future of Valentino, and complete the table below. Case Study

39 Valentino chocolates CompanyValentino Products Based in Began by Employees Shops Sales problems Production Problems Personnel problems Profits as a percentage of sales in the last 3 years Future aims Growth depends on Case Study

40 Case Study: Valentino chocolates CompanyValentino Products Fine chocolates (80% of production), mainly packaged chocolates and Classic Bars Based inTurin, Italy Began bySelling raw chocolate to other manufacturers Employees300 Shops75 Sales problems Falling demand for best-selling products; price-cutting; new products are unsuccessful. Production ProblemsMachines often break down Personnel problemsSales staff becoming demotivated. Profits as a percentage of sales in the last 3 years Falling (from 14.2% to 7.07%) Future aimsTo be an international company Growth depends onFinding new products and new markets

41 Valentino chocolates Valentino can continue to grow, but only it develops new products and finds new markets. Study Chart 3: Investment options. Work in pairs and prepare a presentation of your investment plan, with reasons for your choices. When you deliver your presentation, you may use the following expressions: One option is (to extend the factory). This would (cost 500,000 euros) and it would (increase the capacity by 30%). Valentino could (buy new machinery). This would (cost 200,000 euros) but it would (end the delays caused by the old machines breaking down). Case Study

42 Writing As a director of Valentino Chocolates, write a memo to your CEO outlining your investment plan. Give reasons for your choices. HomeworkHomework

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