Presentation on theme: "I see it first on… Media Clip Removed for smaller file size."— Presentation transcript:
I see it first on… Media Clip Removed for smaller file size
F.TV is the only 24/7 Fashion, beauty and style television station worldwide. F.TV is independent since its inception in 1997. It has established itself as the TV authority for lifestyle, trends and fashion styling. (Fashion TV is an integral part of the fashion landscape – The Face UK 03 / 04) F.TV is one of the 10 best distributed channels worldwide (Top 5 outside USA). F.TV is fast and informative and at the same time glamorous and sexy. Global Reach 132 million households = approx. 500 million viewers in over 130 countries on 5 continents. Global Symbol: F.TV is recognised as a global symbol for the newest designer trends, the lifestyle of fashion professionals and the glamour of models. Who is FTV?
TO BE AHEAD OF THE REST Fashion TV is the first global media to deliver the latest fashion trends, models, events, news and gossip. F is First in information – when it happens, where it happens. TO INNOVATE Fashion TVs cutting edge programming, creative distribution and broadcasting technologies produce a fashion coverage of the highest quality. F is First to audiences all over the world. TO ENTERTAIN Fashion TV s unique mix of Fashion and music gives viewers a VIP seat at the best Shows in the world. F is First in Fashion FTV Mission Statement
The Brand F is for FASHION F is for FIRST in Fashion Spot is for the spotlight on the worlds catwalks Diamond is the most valuable and exclusive object. It represents glamour, beauty, luxury and eternity. Diamonds are a girls best friend. The Fashion TV brand mirrors our exclusivity and actuality, our focus on contemporary style and the glamorous world we cover. To our customers it symbolises the value at whose base Fashion TV acts as a fundament.
Program Based on Fashion Shows Fashion Weeks Milan, New York, London, Paris, Madrid, Shanghai etc. Swim & Beach wear Lingerie World Fashion Seasonal Haute Couture Thematic Programs Les Créateurs Designers at Work Designers Talk Flashback Models Models Talks Happy Birthday Photographers FTV Party Best Parties, Best Clubs, Worldwide Stars & Cars Formula 1 – VIP backstage Stars & Style Celebrity Lifestyle Fairs / Exhibitions Cannes Festival, Carnival Rio… Film & Fashion movie launches, fashion on the silver screen. Hair & Make up Catwalk trends, advice etc Midnight Hot Magazines Other programs Shoot Me!!! Micro reality series Model Awards Awards for pro. Models NEW FTV SPY All programs are produced by FTV and provide endorsement & placement opportunities
Distribution Africa 10 Million North America 5 million Europe 40 million South America 7,5 million Australia & NZ 1.5 million Asia & Middle East 76 million Africa 2 million Total: 132 Million Households = approx. 500 Million viewers 31 Satellites 2000 Cable Systems
And… FTV is the best distributed channel in public places: 1st in Clubs, Bars and Restaurants 1st in Gyms and Health clubs 1st in Hair and Beauty Salons 1st in Fashion & Cosmetic Boutiques Also in Airports, Train stations, City Screens etc… Total over 100 000 public places + High Recall: According to EMS 20% recall viewing FTV regularly in public places.
Quantity & Segmentation F.TV is watched in over 130 million households in 130 countries Market size is approx. 500 Million viewers. A minimum of 30 million viewers are reached per week. (50 million after three weeks, 80 million in six weeks). Core viewers are 18-45 years old and are members of both genders and of high socio-economic classes.
Viewer Profile (based on results of the 2003 EMS survay) FTV viewers are more affluent, better educated and older then MTV viewers. FTV viewers are younger then CNN viewers but fall into similarly high income brackets. A majority of FTV viewers are between 18-45 years old – early adopters, opinion leaders and high earners. FTV Viewers are on average younger then Sport channel viewers and have a higher spending power.
Viewing habits Duration Fashion TV- Vs. MTV 67 % Vs. Eurosport 47 % Vs. ITV News 55 % Vs. MTV 2 122 % Viewing Time Mon. -Fri. Mon. Sun. Week end Figures by BARB Figures by MediaCabSat Source EMS 2003
FTV is one of the worlds best distributed channels FTV is the number one channel in public places FTV is the gatekeeper to the fashion world FTV in an image-effective communication channel FTV endorses brands to transforms corporate communications into fashion statements. FTV sets consumer trends with the most sought after viewers. f.tv Global BrandsGlobal Audience Sagem, Coty, EMI, Toyota, France Telecom, Audi, Swarovski, AlfaRomeo, Jaguar, Bell & Ross, Chanel (Allure), Giorgio Armani, Martini, Sony, Nissan, Nokia, Sharp, Seat, Citroen, SPI Stolichnaya, Siemens Xelibri, Chopard, Kronembourg, Absolut Vodka, Moet & Chandon, Piper Heidsieck, Lancome, Shark, Hilton Hotels, Opel etc… E.g. Highlights in June Fashion Weeks: -Paris -Sao Paulo -New York -London -Milan I see it first on FTV
Ways for co-operation Classical advertising, banners, scroll text Product placement Event Sponsoring Website Promotion Loyalty program promotion Global Multi-Channel Coherent Communication
Classical Adverts, Banners, Scroll texts Global or regional broadcast is possible Reach a globally unique target audience–FTV viewers are: young – early attraction of long-time customers well off – financially strong customers style oriented – FTV viewers are opinion leaders male and female Price advantage:1 month on CNN (only ads) =400 000 1 month FTV (ads, web, banner) =100 000 1 x 30 Sec. local UK (Carlton) = 34 000 1 x 30 Sec. global FTV = 2 400
Audience per Spot Total Fashion TV minimum: 66,493 contacts per spot Total Fashion TV peak: 309,715 contacts per spot Extrapolations from BARB and Media CabSat Off peakPeak
500 450 400 350 300 250 200 150 100 50 0 Vwrs.Hshlds. % Reach 50% in 4Month Cumulative reach Over 4 months ftv reaches up to 50 percent of its connected viewers. 132 118.8 105.6 92.4 79.2 66.0 52.8 39.6 26.4 13.2 0 WEEKS Million
Event sponsoring/Fashion party/ Fashion Bar Local Presence Direct customer contact Event On-Air on FTV globally VIP contact PR opportunity Partnership with international Fashion Bars
Website Promotion FTV Online attracts 500 000 users per month Average user reads 12 pages and stays for 11 minutes. On average 16-21 Million impressions a month. 21 Million votes for 2003 Model awards. Interlinking of Websites Hotlinks (e.g. Milan Fashion Week– Milan Models fly/drive/eat/drink/use…) Internet banner
Product Placement / Endorsement Fashion TV can place products in its productions show Models use a product or service etc… Brands can become presenters of certain broadcasts, i.e. FTV Fashion Weeks Italy presented by Alfa Romeo… FTV can produce a Model calendars, shooting to be broadcasted on FTV…
There are many possibilities of co-operation. It is in Fashion TVs interest to provide the best possible solution for your marketing communication needs. The following concepts represent Fashion TVs suggestions for beginning business relations. Of course we remain open to any suggestions…
THE CAMPAIGN Achieves maximum impact 250 Million Viewers can be reached in 4 Month. Uses a global language of Fashion and quality Music, that appeals to consumers when they buy, where they buy. ON - AIR Gets differentiation through co- operating with a partner who knows the importance of beingloriginal ON - GROUNDON - LINE PLACEMENT
24/7 WE WORK MAKE GLOBAL TV WORK FOR YOU EVERY HOUR EVERY DAY (by opting for one of the following packages)
FTV Diamond Sponsorship present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line. Get maximum impact with a 4 month campaign – reach a maximum of 250 Million viewers as the exclusive sponsor in your category. For the cost of 500 000 XXX receives : - Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts Minimum exposure 12x7 sec. banners every day - Product Placement: a) FTV will show your product being used by models in fashionweeks, FTV beach, Awards… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures. b) FTV will show your product being used by models in their daily life in programs like A day in the life of… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures. - Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip over 4 month total 120 exposures. XXX will be included in 6 FTV Parties and appears in on ground activity and promotion. Also XXX will be included with 3 placements in each 1min. Party clip. 30 broadcasts per clip = total of 120 exposures. - Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day - Website Promotion: Be present on FTV online with banners, hotlinks and downloads of your broadcasts. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors
FTV Platinum Sponsorship present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line. Get impact with a 4 month campaign – reach approx. 180 Million viewers. For the cost of 250 000 XXX receives : - Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts Minimum exposure 9x5 sec. banners every day - Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip over 4 month total 120 exposures. - Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day - Website Promotion: Be present on FTV online with banners, hotlinks and downloads of your broadcasts. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors
YOU Message FTV Value ImageReachEconomic Channel Viewers Relevance Backstage Front stage Benefit
For your questions kindly contact Yaron M. Jakubowicz, MSc (LSE) Marketing & Brand Manager fashion tv 10/12 rue Hamelin 75016 Paris, France Tel.: +33 (0)1 45 05 45 45 Fax.: +33 (0)1 45 05 45 44 E-Mail: Yaron@ftv.com
EMS 2003 The European Media & Marketing Survey (EMS) is the industry standard. EMS collects detailed information on the behaviour of 40 million upmarket Europeans across 16 countries. EMS 2003 is based on over 27,000 interviews.