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The Principles of Design Fashion Strategies
Outline Proportion (Scale) Balance Emphasis Rhythm Harmony
Proportion Proportion is the relationship between objects, or parts, of a whole.
Proportion Elements seem to be an appropriate size for the space they fill.
Proportion The ratio of one part to the whole. Things just look right.
Proportion The ratio of one part to the whole. Things just look right.
Formal Balance One side is a mirror image of the other side
Informal Balance Objects on each side of the central dividing line are different. More exciting and dramatic
Emphasis Emphasis creates a center of interest Also referred to as a Focal Point
Rhythm- Repetition When a design element is repeated
Rhythm- Opposition When lines meet to form a right angle Checks and plaids Square necklines Square pockets
Rhythm-Gradation Light to Dark Thin to Thick Small to Large
Rhythm- Radiation Lines flow out from a single point.
Rhythm- Transition Curved lines carry the eye.
Harmony Harmony is achieved when Unity and Variety are effectively combined.
Harmony- Unity The design is seen as whole. Unity can be achieved through matching and coordinating
Harmony- Variety Variety can relieve monotony by giving the eye a number of different details to look at.
Harmony Is it harmony? What do you think?
Conclusion As you can see the Principles of Design overlap some but through practice and exposure you will see these principles come to life all around you.
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