Presentation on theme: "Chapter 42: Fashion and Design Describe the fashion industry. Analyze ways industry influences consumers. Describe elements, principles of design. Choose."— Presentation transcript:
Chapter 42: Fashion and Design Describe the fashion industry. Analyze ways industry influences consumers. Describe elements, principles of design. Choose flattering clothing. Demonstrate knowledge of color terms.
Define: fashiondesign characteristics that are popular at a certain point in time. stylea distinctive form of a clothing item. target marketthe consumers that the makers of a product plan to appeal to. illusionan image that fools the eye.
huea specific color that can be identified by name, such as green, red, or blue-violet. valuethe lightness or darkness of a color. shadea darker color created by adding black to a hue. tinta lighter color created by adding white to a hue.
intensitythe brightness or dullness of a color. color schemescolor combinations that look good together. emphasisthe technique of drawing attention where you want it. proportionthe way one part of a design relates in size to another part and to the whole.
Explain the difference between fashions and styles. Fashions are design characteristics that are popular at a certain. A style is a distinctive form of clothing.
Identify the segments of the fashion industry and describe the functions of each. Textile industryproduces the fibers and fabrics that clothes are made from. Apparel industryManufacturers designers create the look fro the season. The manufacturers buy the fabric and mass produce their clothing collections. Fashion merchandisingthe segment of the fashion industry that sells apparel and accessories to consumers. Fashion promotionexperts who use ads and publicity photos to influence consumers as a group.
What are some ways in which the fashion industry influences consumers? Choices are limited by what manufacturers produce. Creates a desire for status with designer logos for higher prices. Advertising creates a message about desired garment features that can affect how a person looks at him-or herself.
How can line be used to make a person appear taller? The eye follows an unbroken vertical line, giving a sense of height. Name and describe the four basic clothing shapes. NaturalFollows the bodys outline. Emphasizes the natural waistline. BellCombines vertical and horizontal lines. Can add contours and make the wearer appear shorter.
TubularRectangular with no waistline. Vertical lines are dominant. Can make the wearer appear taller and slimmer. FullHas more horizontal and curved lines than the other shapes. Makes the body look larger.
What types of fabric textures are usually chosen for casual clothes? Rough texture, such as denim, corduroy, and bulky wool. Explain how hue, value, and intensity are related. Hue is the specific name of a color. Value is the lightness or darkness of a hue that is created by adding white or black to a hue. Intensity describes a hues brightness or dullness.
Give an example of a color that is a tint. How are tints created? White is added to a hue to create a tint. Examples: pastel colors such as pink and lavender. If you wanted to appear taller, what color shirt would you wear with blue jeans? Why? Blue, because a one-color outfit gives the illusion of added height.
What do color schemes help you do? Give an example of a complementary color scheme. They help you choose color combinations that look good together. Green and red or yellow and violet. Explain how you can use emphasis to create outfits that look good on you. You can draw attention away from figure traits you want to minimize and toward those you want to highlight.
What is meant by proportion? What type of proportion is most pleasing? Proportion is the way one part of a design relates to another part and to the whole design. Unequal proportions are most pleasing to the eye.