2Nimble Storage Debuts as a Visionary on Magic Quadrant Nimble Storage was recognized as a visionary based on its innovative Cache Accelerated Sequential Layout (CASL) architecture, post-sales support and strategic alliances.On the Magic Quadrant for General-Purpose Disk ArraysImprovements in scalability, availability, performance and functionality of midrange storage systems have blurred the boundaries between network- attached, midrange and high-end storage systems. This Magic Quadrant will help IT leaders understand storage vendors' strategies and market strengths.Gartner “Magic Quadrant for General-Purpose Disk Arrays” by Stanley Zaffos, Roger W. Cox, Valdis Filks (21 March 2013)This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Nimble Storage. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.DO NOT MODIFY. THIS IS AS PER GARTNER’S APPROVED TEMPLATE
3Transformation in Storage Models with Flash Tape, High- Capacity DiskModularMonolithicLEGACYArchivesOLTPSQL ServerExchangeVDISharePointWeb/File/PrintMainstream ApplicationsReal-Time AnalyticsCloudHybrid Flash-OptimizedMODERNFlash in ServerAll-Flash ArraysNEED FOR FLASHEfficient hybrid systems that can flexibly vary flash and disk address all mainstream needs.Next part of the positioning gets into workloads and how these were addressed in the pre-flash era.Point to note is that both the top and bottom tier of workloads are nichey in nature. Bulk of the mainstream workloads are in that middle chunk.We believe the top tier will move to flash resident on server or all flash arrays. These are workloads that demand us latencies and >1M IOPS. Cost economics is not a major factor here.Long term archival and retention will likely move more to the cloud moving forward.The middle chunk is best addressed by hybrid flash optimized storage. Specifically the performance demands of the workloads vary – eg VDI/OLTP much more performance centric vs Sharepoint.Bottomline: if you can architect a system which allows you to flexibly vary performance, you can cater to the needs of all mainstream workloads with a single storage architecture
4Storage Architectures–The Engine Powering Storage Architected to use disk only; overlaying flash on top results in partial solutionToday’s Storage ArchitecturesPurpose-built, Performance HybridDesigned from the ground up to leverage the best of flash and diskEliminates compromise between performance, capacity, and data managementPart 3 of the positioning:All storage vendors offer flash optimized storage however not all flash optimized storage is created equal.A majority of the ones offered by incumbents layers on flash over an architecture optimized for spinning disk. The improvements you gain are marginal at best.If otoh, you can architect a file system from a clean slate, you have the ability to leverage the best of flash and disk and deliver the performance, capacity, and intelligent data management delivering a well-rounded solution.
5Engineered for Efficiency High capacity diskAlways-on compressionHigh ratio of usable to raw capacity2-5x More Usable Capacity/$Responsive flash cache accelerates reads with no RAID overheadSerialized writes eliminate need for high RPM spindles2-5x More Performance/$DATA PROTECTIONPERFORMANCECAPACITYSCALINGCASLThin snapshots with no performance penaltyRetention for months, not daysWAN-efficient replicationInstant Backups & RestoresScale just performance, just capacity, or bothScale with zero downtimeScaling at the Lowest Incremental CostThis slide may or may not be suitable for all audience types. If audience not familiar with CASL, skip.The core mission for Nimble is to deliver efficiency. Nimble is “engineered for efficiency”This goes beyond just capacity savings. On the capacity front, talk about use of high capacity disk, always on compression and the ability to minimize overhead and deliver more usable to raw capacityNext we move onto performance. Talk about how CASL uses flash very effectively as cache eliminating RAID and write endurance overheads. Further, we are able to squeeze very high write performance from low rpm spindlesOn the data protection front, snapshots are very efficient from both a storage consumption as well as performance standpoint. Retaining snapshots for longer periods eliminates/mitigates the inefficiencies customers have to tolerate from legacy backup models. Finally replication is very efficient, only deltas go across.Lastly Nimble scaling epitomizes efficiency. The notion is one where you only grow (performance or capacity) what you need and when you need it AT THE LOWEST INCREMENTAL COST.
6Gain High Performance and Capacity Savings AccelerateProtectEmpowerActual results across all Nimble customers deploying ESX workloadsDisk-based Systems5-10 ms0.5 msFaster Performance…AVERAGE READ LATENCYAVERAGE COMPRESSIONActual results across all Nimble customers deploying SQL server workloads2.03X…without Sacrificing CapacityAVERAGE WRITE LATENCYActual results across all Nimble customersTiered Systems with Flash1-4 ms0.67 ms“The IOPS we’re achieving with the Nimble array has proven game-changing for our development team.” – Ethan Erchinger, VP of Operations, Plaxo“In an IOmeter test of the CS220, the Nimble out performed EMC by a factor of to 10 in IOPS, latency, and Mbps”Community“With inline compression alone, we’ve freed up 7.48TB of space. Imagine what we can do with that.”– Calvin Levy, Florida Blood ServicesWe introduce each of the pillars here. This talks to what we deliver under accelerate.Take a few minutes here to explain what is being showcased. Specifically talk to how Nimble gathers comprehensive telemetry data on install base systems .What we are showing is real customer data culled from install base of over 1000 systems – not empty marketing claimsNimble delvers sub-ms latencies contrasted against the many ms that disk-based systems incur. Similarly on the write latencies as well.use the quotes to illustrate the metricsTalk about how w deliver this performance while at the same time, delivering significant capacity savings
7Simplify Backups, Protect More AccelerateProtectEmpowerActual results across all Nimble customers running SQL workloads63%Protect More OftenCUSTOMERS WITH HOURLY RPOsCUSTOMERS RETAINING SNAPSHOTS MORE THAN 1 MONTH47%Actual results across all Nimble customers running SQL workloadsProtect LongerActual results across all Nimble customersProtect MoreWORKLOADS REPLICATED FOR DR51%10%Industry Average (Source: IDC)“The Nimble backups are extremely fast and non-disruptive – they don’t impact our application or storage performance at all.”– Steve Tuscher, Director of Information Technology, Grocery Outlet“With Nimble it takes, literally, a couple clicks of the mouse to establish a backup schedule and meet our data retention policy.”– Mike Brester, System Administrator, Mulvanny G2 Architecture“When you compare Nimble with other disaster recovery products, it’s very effective and very competitive in terms of pricing, and it’s so easy to use.”– Jared Call, Director of IT, Imagine LearningCustomers can protect more often with Nimble. Well over half of our SQL customers snapshot hourly.These customers are also able to protect for longer by keeping these snapshots around, sometimes for more than a month.Finally, Nimble makes DR affordable – over half the workloads running on Nimble are DR protected – contrast against the industry average of 10% that is normally considered DR worthy.Make sure to use customer quotes below the infographics to reinforce above points
8–Mariyah Epich Serratos, City of Cupertino Simplify and Go BeyondAccelerateProtectEmpower2 Line ItemsNUMBER OF LINE ITEMS PER QUOTEEasy to Purchase3 PAGESPERCENT OF SUPPORT CASES RESOLVED WITH AUTOMATED SYSTEMActual results across all Nimble customers70%Easy to MaintainEasy to UpgradePERCENT OF SYSTEMS UPGRADED WITHOUT DOWNTIME99.9%Actual results across all Nimble customers“It was really refreshing to see Nimble’squote was one line item on my purchaseorder. It just all came bundled in there. All the things I needed and then some.”–Mariyah Epich Serratos, City of Cupertino“This isn't hard enough! I need thick manuals, on-site field engineers, a complicated support web site, a-la- carte licensing charges, complicated spreadsheets to document configurations, maybe even a storage specialist! Something is very wrong here." –Russell Roberts, Premier Medical Group“Just ran the firmware update. It could not have possibly gone smoother. One click to download, one click to update. Watched a live VM during the 8-minute process which never disconnected.” –Kenneth Libeson, Meritage GroupNimble simplifies the user experience across the lifecycle.Purchasing Nimble is a snap. All features are included in base product – contrast against other vendor offerings where there are multiple software licenses and SKUs in the mix.Nimble is truly easy to maintain. Through active monitoring, Nimble support opens customer cases before the customer is even aware of these. 70% of these cases are resolved automatically.Nimble systems can be upgraded non-disruptively, yet another element of future proofing.Make sure to use customer quotes to illustrate these points
17University of Colorado Boulder Housing and Dining Services ENVIRONMENTVDI environment supporting 500 staff members accessing 25 business critical systems and 155 separate databasesCHALLENGESDesktops and workstations were expensive procure, difficult to manage and consumed too much powerPrevious solutions lacked stability, ease of use, performance and scalabilityCISCO, NIMBLE STORAGE AND VMWARE BENEFITSCut overall costs of desktop computing by 70%Helped contribute to CU-Boulder’s environment goals by cutting power consumption by 80% and allowing for remote workAccelerated new deployments from days to hoursImproved user experience and delivered the performance of all flash arrays at 1/10th the cost.“For any enterprise or educational institution considering a move to a virtualized desktop environment, I would strongly recommend the integrated VMware View, Cisco UCS, and Nimble CS-Series solution. The combined power and performance of these three leaders in virtualization, compute, and storage is unbeatable.”We’ll be looking at the first of the three value props. Most customers are reconciled to making trade-offs of performance vs capacity efficiency. Nimble takes away the OR from the equation.Here is what Nimble customers have to relate:RPI Print:based out of Seattle and is one of Inc5000 fastest growing companies and are a make-on-demand producer of private label personalized photo books, greeting cards and stationery products. The holiday season also creates unique challenges for IT at RPI. The amount of work received during peak season is 400% more than the rest of the year. This creates intense demands on our storage and networking infrastructures.For the first time since deploying Nimble RPI did not have to worry about the storage environment scaling with customer demand according to Matt Anderson, Director of IT at RPI Print.San Diego Convention Center:For SDCC, storage virtualization was emerging as a viable technology for reducing both capital and operating expenditures, but four servers were playing host to 50 virtual machines and application performance had dropped precipitously. That’s when IT execs put a Nimble CS220 converged storage array to the test. In a matter of weeks after adoption of the Nimble array, performance issues had vanished and costs were once again under control per Eric Myers, network engineer at SDCC.
18Virtacore ENVIRONMENT CHALLENGES CISCO UCS+NIMBLE BENEFITS Currently manage more than 10,000 virtual environments in state-of-the-art Tier 3 Equinix data centers globally, delivered via public, private, and hybrid clouds.CHALLENGESConsolidating multiple datacenters to a single location in VAOnboarding new customers took too longGrowing customer base exposed performance limitations of existing server and storage hardwareCISCO UCS+NIMBLE BENEFITSReduced customer deployment times from days to 30 minutesCustomer saw application response times cut in half, compared to their in-house infrastructureVirtacore beat out larger competitors to deploy VMware vCloud, based on the speed and performance of UCS+NimbleRolling out Cisco+Nimble+VMware architecture to Midwest and West datacenters, with Europe to follow“Given the high profile nature ofour clients and our commitmentto delivering the highest levelof service, we couldn’t afford tohave any surprises. Despite ourbest efforts to find weaknesses,the Nimble Storage systemsconsistently performed above andfar beyond our expectations.”