Presentation is loading. Please wait.

Presentation is loading. Please wait.

Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA.

Similar presentations


Presentation on theme: "Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA."— Presentation transcript:

1 Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

2 History and Development of Newspapers Johann Gutenberg invented printing in 1440 (Germany) Information Communication Education Advertising Reading Writing Within reach of many Portuguese brought the first press in 1556 in India (printing only religious material) The Bengal Gazette (first newspaper by James Hicky) in 29 Jan publications 2007 (Registrar for Newspaper of India) 6826 Newspapers (0.72%) magazines (99.28) IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi Print Divide Digital Divide

3 Strength and Weaknesses of Newspaper National NewspaperLocal Newspaper StrengthWeaknessesStrengthWeaknesses Received at homeLiteracy barrierStrong reader loyaltySmall Circulation Read leisurelyStale in a dayLocal CoveragePotential to be biased TrustedLacks drama and emotion Regional flexibilityGeneral poor readership data HabitDemonstration of product feature not effective -- Written word has more credibility Overtaken by TV-- Message carry urgencyLack empathetic readership -- E-paperDifferent interpretations-- E-readerReading time is low-- IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

4 Why Newspaper Database? Less number of periodicals Ceased A&M Brief USP Age No Journals Information Proportion Newspapers >magazines Information requirements Brand (Coke) Product category (Soft drink) Company (Coca Cola) IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

5 Why Newspaper Database? IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

6 Three Database from Newspapers 1. Information on/related to the Institute (MICA) 2. Subject related ( Advertising, Mass Media, Marketing and related areas) 1,58,239 records = 0.15 million records = 156 thousand records 3. Print ads Software: WINISIS & GENISIS Consistency Commitment Passion to work

7 Newspaper Clippings Database Fields Selected:Subjects Covered: AuthorTie-up News TitleJoint Venture Newspaper name & EditionMerger DateTakeover Subject (product performance) Expansion Product (Soap)Diversification Companys name (HUL)Account Gains Brand Name(Lux)Product launches Keywords (market share etc.)Product performance Agency name (Lowe Lintas)Company performance Full -Text-1 and Full-Text-2Market Page number Marketing Advertising Mass Media People Profile IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

8 Searchable database from the first day of KEIC (1994 onwards) 1. Bibliographical database supported by All clippings converted in to A4 size Photocopied Preserved in bound volume with page number like a book 2. Scanned the articles 3. Full-text Download from newspaper website Scan the article Available on Libraryonline Access on campus Access globally to faculty members and students IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

9 New Arrivals

10 Print Ad The

11 Print ad - Amul

12 Bibliographical Newspaper Clippings

13 Full-text newspaper clippings

14 YearNumber of Clippings Year wise growth of Newspaper Database at KEIC IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi VANS full-text database

15 NewspaperStarting Date Closing DateRecords The Financial Express Business Line The Economic Times Business Standard Daily News Analysis (DNA) The Times of India The Hindustan Times The Telegraph Mint The Pioneer The Indian Express The Hindu The Observer of B&P The Asian Age The Financial Times The Wall Street Journal Others-39 The Statesman Total Contribution of Various Newspapers in the Database IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

16 Content Analysis of 1,58,239 Titles (932720) Top TenCompany 5/10CommunicationMarketing India TataTVBrand Brand Star (MNC)MediaMarket TV – 3478RelianceMobileRetail Market – 3339HUL(MNC)ChannelsAd Plans – 3336GodrejOnlineLaunches Ad ZeeRadioSales Indian Sony(MNC)TelecomLaunch Launches Coke(MNC)PCBrands Sales Pepsi(MNC)Digitalbusiness Products BharatiMusicsegment IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

17 Usage Feedback from outgoing students from all programs in percentage Year PGPCM (Newspaper clippings) RCM (Newspaper clippings) PGPCMX (Newspaper clippings) PGPCM (Print Ad Guard book) PGPCM (Print Ad database) NA NA Year CCC Print Ad Guard Book CCC Print Ad Database NA 2007NA IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

18 Digital Scene of Newspapers Name of Newspaper Print FormE-paperOpen access of print ads 4/10 Open Access of E-paper 5/10 Open Access of Archive 5/10 Subscription is required YES/NO Asian Wall Street Journal YES NO YES Business LineYES NO YES *YES Business StandardYES NOYES DNAYES YES *YES The Economic Times YES NO Financial ExpressYES Subscription charge is not mentioned Financial TimesYES NO YES The HinduYES NO YES*YES The Hindustan Times YES NOYES The Indian Express YES Subscription charge is not mentioned The PioneerYES NO The TelegraphYES NOYESNO The Times of IndiaYES NO MINTYES NOYES *Limited period IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

19 Conclusion Information is highly dispersed Make friendship with technology Creation and maintenance of database is costly affairs Outsource the information Depends on media houses e-paper online Aggregator for current and retrospective search ISI Emerging Markets Lexis Nexis Factiva Comparative cost analysis Choose the best option keeping above factors in mind or Media mix approach IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi

20 Thank You Slogan of KEIC: Always At Your Service IFLA Int. Newspaper Conference 2010, Feb at IGNCA, New Delhi


Download ppt "Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA."

Similar presentations


Ads by Google