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Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA.

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Presentation on theme: "Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA."— Presentation transcript:

1 Newspaper Database Management at MICAs Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

2 History and Development of Newspapers Johann Gutenberg invented printing in 1440 (Germany) Information Communication Education Advertising Reading Writing Within reach of many Portuguese brought the first press in 1556 in India (printing only religious material) The Bengal Gazette (first newspaper by James Hicky) in 29 Jan 1780 78223 publications 2007 (Registrar for Newspaper of India) 6826 Newspapers (0.72%) 71307 magazines (99.28) IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi Print Divide Digital Divide

3 Strength and Weaknesses of Newspaper National NewspaperLocal Newspaper StrengthWeaknessesStrengthWeaknesses Received at homeLiteracy barrierStrong reader loyaltySmall Circulation Read leisurelyStale in a dayLocal CoveragePotential to be biased TrustedLacks drama and emotion Regional flexibilityGeneral poor readership data HabitDemonstration of product feature not effective -- Written word has more credibility Overtaken by TV-- Message carry urgencyLack empathetic readership -- E-paperDifferent interpretations-- E-readerReading time is low-- IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

4 Why Newspaper Database? Less number of periodicals Ceased A&M Brief USP Age No Journals Information Proportion Newspapers >magazines Information requirements Brand (Coke) Product category (Soft drink) Company (Coca Cola) IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

5 Why Newspaper Database? IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

6 Three Database from Newspapers 1. Information on/related to the Institute (MICA) 2. Subject related ( Advertising, Mass Media, Marketing and related areas) 1,58,239 records = 0.15 million records = 156 thousand records 3. Print ads Software: WINISIS & GENISIS Consistency Commitment Passion to work

7 Newspaper Clippings Database Fields Selected:Subjects Covered: AuthorTie-up News TitleJoint Venture Newspaper name & EditionMerger DateTakeover Subject (product performance) Expansion Product (Soap)Diversification Companys name (HUL)Account Gains Brand Name(Lux)Product launches Keywords (market share etc.)Product performance Agency name (Lowe Lintas)Company performance Full -Text-1 and Full-Text-2Market Page number Marketing Advertising Mass Media People Profile IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

8 Searchable database from the first day of KEIC (1994 onwards) 1. Bibliographical database supported by All clippings converted in to A4 size Photocopied Preserved in bound volume with page number like a book 2. Scanned the articles 3. Full-text Download from newspaper website Scan the article Available on Libraryonline Access on campus Access globally to faculty members and students IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

9 New Arrivals

10 Print Ad The

11 Print ad - Amul

12 Bibliographical Newspaper Clippings

13 Full-text newspaper clippings

14 YearNumber of Clippings 19941695 19954212 19964430 19976172 19989579 19999056 20004643 20014262 20024535 20038124 200413684 200512224 200616533 200720573 200820208 200918309 158239 Year wise growth of Newspaper Database at KEIC IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi VANS full-text database

15 NewspaperStarting Date Closing DateRecords The Financial Express19940403-32296 Business Line19940407-30821 The Economic Times19949496-28247 Business Standard19940403-18131 Daily News Analysis (DNA)20051101-11753 The Times of India19940413-10329 The Hindustan Times19940403-5638 The Telegraph19940814-3929 Mint20070723-3469 The Pioneer19970306200902143291 The Indian Express19940404-3093 The Hindu19940503-2897 The Observer of B&P19980108200011301927 The Asian Age19970202200512291267 The Financial Times20070816-562 The Wall Street Journal20051109-546 Others-39 The Statesman19950506199905304 Total158239 Contribution of Various Newspapers in the Database IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

16 Content Analysis of 1,58,239 Titles (932720) Top TenCompany 5/10CommunicationMarketing India - 6734TataTVBrand Brand - 3889Star (MNC)MediaMarket TV – 3478RelianceMobileRetail Market – 3339HUL(MNC)ChannelsAd Plans – 3336GodrejOnlineLaunches Ad - 2903ZeeRadioSales Indian - 2706Sony(MNC)TelecomLaunch Launches - 2558Coke(MNC)PCBrands Sales - 2554Pepsi(MNC)Digitalbusiness Products - 1087BharatiMusicsegment IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

17 Usage Feedback from outgoing students from all programs in percentage Year PGPCM (Newspaper clippings) RCM (Newspaper clippings) PGPCMX (Newspaper clippings) PGPCM (Print Ad Guard book) PGPCM (Print Ad database) 1997-9889-- NA 1998-9998-- 64NA 1999-0097-- 7926 2000-0190-- 3988 2001-0291-- 6086 2002-0383-- 6391 2003-046979- 5765 2004-0578-- 5970 2005-0667-- 3051 2007-08788960 4778 2008-0987-- 4984 Year CCC Print Ad Guard Book CCC Print Ad Database 20019085 20028993 2002-039173 2003100 2003-04100 200480 20058783 2006NA 2007NA 20086379 IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

18 Digital Scene of Newspapers Name of Newspaper Print FormE-paperOpen access of print ads 4/10 Open Access of E-paper 5/10 Open Access of Archive 5/10 Subscription is required YES/NO Asian Wall Street Journal YES NO YES Business LineYES NO YES *YES Business StandardYES NOYES DNAYES YES *YES The Economic Times YES NO Financial ExpressYES Subscription charge is not mentioned Financial TimesYES NO YES The HinduYES NO YES*YES The Hindustan Times YES NOYES The Indian Express YES Subscription charge is not mentioned The PioneerYES NO The TelegraphYES NOYESNO The Times of IndiaYES NO MINTYES NOYES *Limited period IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

19 Conclusion Information is highly dispersed Make friendship with technology Creation and maintenance of database is costly affairs Outsource the information Depends on media houses e-paper online Aggregator for current and retrospective search ISI Emerging Markets Lexis Nexis Factiva Comparative cost analysis Choose the best option keeping above factors in mind or Media mix approach IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

20 Thank You Shailesh@micamail.in Shailesh@micamail.in Slogan of KEIC: Always At Your Service IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi


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