Presentation on theme: "Asset Management By Andrew Daryl Gungadoo & Marvin King."— Presentation transcript:
1 Asset ManagementBy Andrew Daryl Gungadoo & Marvin King
2 “Media” in history (medium of communication) XXXXComplementaryMarvin: Caveman -> Book -> RadioDaryl: Book obsoleteMarvin: Movies / CinemaDaryl: Radio is obsoleteMarvin: Cinema in your home / TVDaryl: Cinema is obsoleteMarvin: Now we are in the age of interactive stuff, like games / Internet…Daryl: Complimentary Marvin: Internet is bluring the demarcationInteractive !
4 The Media industry yesterday All material came from similar sourceWell defined channels – TV, Radio and Print mediumsAudience expectations were well understoodMarket segmentation, granularityPerceived media hierarchyComfortable with the demarcationBUTCommercial pressures and expectations are forcing change…
5 Audience demands diversity Technology-push and market-pullSelf-assembled news and podcasts redefine role of the traditional broadcasterPeer-to-peer networks bypass regulation over the public domain (such as blogging)Proliferation of “digital radio” technologies and optionsUse is no longer a straightforward linear experienceYouTubeBlogger
6 The diverse platform future Challenges for broadcasters:More platforms = more audience = more cost?How to exploit platform benefitsAudience will decide the winners:ContentTechnologyPolitical regulationAvailabilityPriceDaryl: BroadcastersMarvin: Audience will decide…
7 DefinitionDigital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.Marvin: read definition, then buzz words; what is the essence of a Asset Management (bottom line), show us graphically…Building a media asset management application involves the storing, searching, and retrieving of complex data. How this data is managed can be viewed from two perspectives-in terms of the internal representation required to allow for high-speed searching and transferring of these items between systems, but also from the end-user perspective.Right fileRight PlaceRight time
8 DefinitionDigital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio, PDF.}}InternetBuilding a media asset management application involves the storing, searching, and retrieving of complex data. How this data is managed can be viewed from two perspectives-in terms of the internal representation required to allow for high-speed searching and transferring of these items between systems, but also from the end-user perspective.Right fileRight PlaceRight time
9 } Distribution Stages Distribution Collection Central Regional Hybrid Owned TX}DistributionCollectionLeased TXDaryl explains the graph & ask for concrete example, in our everyday computer use to Marvin.OtherInternet
12 Photo MAM: LightRoomDaryl talks about Adobe Photoshop Lightroom
13 Audio/Video MAM: iTunes Marvin talks about iTunes (audio, video, iPod sync, metadata like album art, artist, composer, Genre, personal rating…)
14 Asset Manager Software Local PCNetworked PCNetworked Server w/ RAIDDistributed Networked Server w/ RAIDDaryl: local pc… taking it to the next level, office, coorporate, globalCost:Availability:Scalability:$ $$ $$$ $$$$$$$$$nn n X n
18 Distribution Modules Animated data Flow Diagram studioprograms.awr.orgStat & ReportScheduleAsset Managementlog.dbfuser.dbfavailability.awr.orgscheduleschedule.awr.orgavailability.dbfSchedule.dbfsnmp.awr.orgDarylsolarwinds.dbfBroadcastok
19 Major Asset Management Packages Harris H-Class (as adapted by VT Coms…)PharosDalet PlusIntegritSystemAvid Active, Final Cut Server (Apple)ImageDirector, ImageArcadiaAperture, Adobe Lightroom (local PC)DSpace (Open Source by MIT & HP)The PlatformDaryl
20 ConclusionProduce once, re-purpose, available in more mediums, “Tell the World”.Broadcasters can focus their efforts on content……while taking advantage of the diverse distribution capabilities of networksRole of the content aggregator will develop to target and maximise Broadcasters’ effectiveness:Satisfying audience demandsBroadcasters reap benefits as network operators de-risk implementation of new technologiesDaryl: explains 1st and lastMarvin: the rest… (under aggregator, speak about Dashboard)
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