Stories from ordinary people achieving extraordinary things
The digital network revolution and the reality of globalisation are creating a far deeper integration of technology, business and society than the world has ever seen. This brings with it new possibilities and new responsibilities. As corporations we need to step up to help solve national issues and support important community groups. As individuals, we need to re-evaluate how we can contribute.
For IBM in Australia, this means: Tackling skills shortages with education programs. Lending our expertise to support local communities. Embedding sustainability into our industries with energy efficient IT. It also means caring for our own employees and helping them achieve their best both professionally and personally.
Ultimately, it is people who make organisations live up to their own standards. As the stories in this booklet show, IBM is fortunate enough to employ some extremely caring, courageous and community-minded individuals. Glen Boreham General Manager IBM Australia and New Zealand They represent thousands of IBMers who last year poured their time, skills and energies into making a difference to the world.
Australia is currently enjoying a resources boom, however, its unlikely that this will deliver the sustainable economic growth we need to maintain our quality of life – but science will. We need to create a science boom that will ensure a pipeline of talent for decades to come. This is why IBM is bringing TryScience to Australian schools, to spark the interest of future generations. Leah Montgomery: Sparking interest in science
The Western English Language School (WELS) in Braybrook, Victoria, which teaches English and cultural understanding to refugee and migrant children from over 50 different countries, is using the TryScience program.
Run by IBM volunteers, the program involves students in innovative science experiments from IBMs TryScience website (www.tryscience.org). For many its their first experience of practical science and the lessons have created wonder and excitement. In addition to the volunteers, WELS has taken advantage of IBMs Community Grants program, receiving six laptops to support its technology programs.
Sustainability Victoria had a vision – they wanted to create a model, energy-efficient office. When we spoke to IBM, they got the idea straight away, explains Sustainability Victoria CEO, Geoff Mabbett. Patrick Lee: Designing a green data centre
The team questioned using a single server for each application, whether servers need to run full bore 24 hours a day, and the practice of keeping the server room at 20 degrees Celsius. The result: data centre energy use, accounting for over half the total office power bill, fell by over 60%.
Sustainability Victorias new office now has a five-star Australian Business Greenhouse rating and a six-star data centre energy rating. Meanwhile, IBM continues to invest US$1 billion every year to develop green technologies that will allow companies to increase computing power, without expanding their carbon footprint.
Sangeetha Jaganathan: Putting art centre stage In 2007, Queensland Ballet General Manager, Judith Anderson, was in a Catch 22 situation. She knew they werent using IT effectively, but couldnt afford an IT specialist. Enter stage left, Senior IT Consultant – Sangeetha Jaganathan – a volunteer from IBMs On Demand Community (ODC).
The ODC channels IBMs volunteers into disadvantaged communities. Over four years, 3,000 IBMers have donated 207,000 hours of volunteer service. It also matches employees schedules, locations and skills with appropriate community projects.
Sangeetha, for example, is an expert in applications development but had never audited an IT system. With ODCs technology planning tools she had the confidence to help. The audit revealed some major issues, with staff IT training a priority. Again, the ODC came to the rescue with a $1,600 grant for IT training. Today, Queensland Ballet is making IT work behind the scenes and creating magic for the people of Queensland.
Melanie Youngson: Building IT skills for the future Despite advances in gender equality, women only make up a fifth of Australias IT professionals. With a shortage of talent and a declining workforce, its a situation that cant continue. IBMs EX.I.T.E. (Exploring Interests in Technology and Engineering) camps are inspiring high school girls to make a difference through science and technology.
In 2000, Melanie Youngson was a typical smart year 10 young woman, but shed never considered a career in IT. EX.I.T.E. changed all that. It gave Melanie a feel for the career opportunities available and the confidence to think she might be a success.
Two years later, Melanie saw an IT course that included an internship at IBM. She jumped at the chance to enter the profession and is now working with IBM as an Associate IT Specialist. Melanie now volunteers her time in EX.I.T.E. camps – encouraging the next generation of smart young women to support Australias IT future.
Peter Farrell: Supporting our courageous colleagues At 60, Peter Farrell has a wonderful wife, a fulfilling job at IBM and friendly, supportive colleagues. He is also a quadriplegic. Peter was involved in a car accident in 2005 that broke his neck, and yet, 18 months after his accident, Peter was back working about 40 hours a week.
Of course his work environment needed a few modifications. IBM built him a dedicated work console including a mouth-operated mouse. This, together with voice recognition software, gives Peter full use of his laptop.
IBM paid Peters salary in full for the 11 months whilst he was in intensive care and then funded a graduated return to work program, managed closely by the Global Well-being Services team. But its also down to Peters determination and inner strength. Peter Farrell is living proof that happiness is a choice. IBM is lucky to have him.
Corporate responsibility in the 21st century For every one of us, the digital network revolution and global integration make new forms of work, innovation and personal fulfillment possible. For IBM, these historic and disruptive shifts are creating a new social and economic relationship among individuals, organisations and civil society. A relationship that creates new responsibilities for corporations in the 21st century.
Corporate responsibility in the 21st century Never before have corporations carried so much of the responsibility for solving the worlds issues. And yet we accept that responsibility gladly because we believe true corporate citizenship confers a triple benefit:
Corporate responsibility in the 21st century For IBMers, we enable them to acquire new skills by working collaboratively and seamlessly across borders, improve the communities where their children, families and neighbours live, and take personal control of their own destinies. For communities and society at large, we bring our talent and technology to bear on tackling large, difficult societal problems - like skills shortages and national competitiveness. For IBM, we establish a stronger brand with longer- lasting shareholder value and become more attractive as a responsible company to clients, investors and prospective employees.
Corporate responsibility in the 21st century The criteria that determine how we fulfil these responsibilities are the same ones that shape IBMs business actions and relationships, the values of IBMers: Dedication to every clients success. Innovation that matters – for our company and for the world. Trust and personal responsibility in all relationships.