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ICMIF Intelligence Committee November 2013 Marie Uhrich Vice President, Affinity Marketing Thrivent Financial.

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Presentation on theme: "ICMIF Intelligence Committee November 2013 Marie Uhrich Vice President, Affinity Marketing Thrivent Financial."— Presentation transcript:

1 ICMIF Intelligence Committee November 2013 Marie Uhrich Vice President, Affinity Marketing Thrivent Financial

2 1 The Thrivent Way

3 For active Christians who long for confident, contented, connected and called lives, Thrivent is the only organization that blends faith, finances and generosity, resulting in changed lives and stronger Christian communities. In Type: Faithful Delegators and Generous Planners U.S. Christian Population Our Value Proposition Faithful Delegators: 1.Faith is top priority 2.Low confidence and knowledge around finances 3.Wants an advisor and a financial plan 4.Open to working with an insurer for investments Thrivent Mid-Term Market Segmentation for our Current Distribution System Generous Planners: 1.Involved, confident, knowledgeable 2.Wants an advisor and a financial plan 3.Open to working with an insurer for investments 4.Values living a generous life DimensionMid-term (3 -5 years) Life stagePre-retired or recently retired (45 -65) AffluenceMoving to mass affluent $100 – $500K assets and/or $75K + HH income Church Involvement Attends church regularly Congregational affinity Attends a church where Thrivent has an active relationship Primary marketing target = in-type prospect who meets 4 of 4 dimensions Secondary marketing target = in-type prospect who meets 3 of 4 dimensions Not in target = individuals who meet only 1 or 2 of 4 dimensions. 41%

4 3 Life Insurance In Force – Detail Term Life included with Traditional Life for years 2007-2009. 1.6% 2.0% 2.5% $ billions Face Amount annual growth rate

5 4 LIMRA-Weighted Premiums – Detail New York Life and Northwestern Mutual are restating 2012 premiums throughout the year to exclude COLI/BOLI. This is reflected in the 2012 Premiums and 2013 YTD y/y% change. All prior y/y % changes are not restated. Life sales – peer comparisons

6 5 LIMRA-Weighted Premiums – Detail Annuity sales – peer comparisons

7 6 AUM and Assets Under Advisement Managed, advised assets continue their growth $ billions

8 7 Membership Trend

9 26 Regions 2500 Field Reps 100% Captive Agents

10 9 Target Market: Young Christian families Products: Term Life, Disability Insurance Guaranteed Retirement Income Plan Distribution: Multiple experiments brightpeak financial

11 10 brightpeak financial New Distribution Experiments


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