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New Brunel MSc in Management – including pathways and placements Programme director:Dr Grahame Fallon Proposed start date:October 2013.

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Presentation on theme: "New Brunel MSc in Management – including pathways and placements Programme director:Dr Grahame Fallon Proposed start date:October 2013."— Presentation transcript:

1 New Brunel MSc in Management – including pathways and placements Programme director:Dr Grahame Fallon Proposed start date:October 2013

2 Background to Brunel MSc in Management Successful, longstanding programme – 56th in FT Masters in Management, 2011 list (up from 59 th in 2010); 8 th globally for career progression Target market- UK/EU and international students wanting to enhance their career prospects as managers or progress to a PhD Current market situation – strong brand, enhanced market position, enhanced competiveness, strong student recruitment, sustainability (70+ students enrolled, ) 2

3 Curriculum, USP and differentiation Pre-experience masters in management, with mix of generalist modules and differentiated pathways Students employability and career development, distinctive curriculum, communication with alumni Clear differentiation – pathways reflecting changing market demands and BBS specialisms + optional placements + factory visits and international study tour

4 Pathways for 2013 General Marketing and Brand Management Creative Industries Technology and Innovation Management

5 Optional placement scheme Increased student employment experience and skills / networking, without sacrificing academic rigour PCC will seek placements or internships for students, to gain insider access to businesses, and to do live, work-related research projects Useful for dissertations, and consultancy reports for host businesses

6 Optional placement scheme Students supported by BBS academic plus work supervisor Extra module – Placement and Consultancy Preparation Students successfully completing placement receive special named award, e.g. MSc Management (Creative Industries) with Professional Practice

7 Factory visits and international study tour Link academic learning in classroom to business and employment applications Factory visits, : BMW Mini (Oxford), Lloyds of London and London Metals Exchange, Silverstone, Tata JLR (Coventry) International study tour, May 2013: Istanbul hosted by Galatasaray University, range of factory visits (Turkish companies and foreign owned MNEs), business speakers, gala reception and dinner, city tours, etc)

8 Career outcomes General pathway – entry route to general management (small, medium and large businesses and MNEs, UK / beyond) Marketing and Brand Management –general management career but enhanced marketing insights for specialist career route Creative Industries - general management, media sector Technology and Innovation Management - general management, ICT, social media or any tech-user sector

9 Other matters.... Research centre links – Help link teaching to leading edge research developments (example, CEBIEM staff teaching Strategic Management module) Links between course and industry professionals – via placements, factory visits and international study tour, outside speakers / assessors (e.g. Business Planning module) Entry requirements: – 2.1 degree in business-related discipline; – 2.2 considered, with 2 years work experience; – non-business/management disciplines (and without any business/management element) if first class honours degree – non-degree applicants with 5 years work experience, – IELTS Level 6.5


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