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IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational.

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Presentation on theme: "IMH - 12.01 Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational."— Presentation transcript:

1 IMH Identify management styles in international marketing. Goals Explain how management styles relate to culture. Discuss types of organizational cultures.

2 INTERNATIONAL MANAGEMENT International managers perform below four functions of management across national, cultural and legal borders: Planning Leading Organizing controlling

3 ORGANIZATIONAL CULTURE A shared basic assumption about how a business should operate internally and interact with customers externally. Two types of cultures: bureaucratic culture having a strong set of rules and regulations for the way a business operates participative culture having more open flows of communication and fewer rules and regulations

4 Management Styles: quick summary videoquick summary video autocratic managers make decisions with little or no input from employees participative managers work with employees to set goals and give employees freedom in deciding how to reach goals Also known as democratic style Steve Jobs

5 Management Styles Effective managers will use a management style that best fits the situation. Manager-and-employee interactions may include the following variations: Power/distance: In countries like Mexico, India etc. have high power/distance between management and subordinates. Here the management style is more autocratic as compared to countries like USA, Germany, Great Britain etc. Individualism/collectivism: The concept of I vs We. In individualized countries such as USA, Germany, Britain etc workers believe they can take care of themselves and do not prefer to work for an authoritarian manager. Where as in collective countries like Japan, China etc. employees may be included in some decision making.

6 Management styles Uncertainty avoidance: The level of threat people feel from Uncertainty(changing workplace environment conditions). Countries with high uncertainty avoidance (less uncertainty) have cultures where management process are less adaptable to change. Ex Japan, Greece, France etc. Where as in countries with low uncertainty avoidance(high uncertainty) work culture is not easily hindered with changing management practices. Ex USA, Britain, Singapore etc. Masculinity : The value a culture places on work success versus caring for others. Cultures like Japan have high masculinity where Job achievement is more important than personal lives where as Netherlands has a low masculinity where individual work accomplishment are less important than quality of life.

7 Labor Mobility labor mobility the ability of workers to pursue jobs that make the best use of their skills labor mobility can provide factor-of-production advantages USA has high labor mobility where employees can lose a job, get retained and move anywhere in the country to seek employment.

8 LABOR RELATIONSHIPS Relationships between management and labor vary considerably around the world. labor union: an organization that has a legal right to represent workers in negotiation with management

9 LABOR UNIONS An organization that has a legal right to represent workers in negotiation with management In 1950s about 36% of U.S. workforce unionized Currently only about 13% of U.S. workforce unionized Unions in many countries much more powerful than in U.S. England, Australia, Iceland, and Israel all have political Labor Parties dedicated to labor concerns Scandinavian countries are most heavily unionized where unions represent workers across entire country

10 IMH Activity Agree or disagree? Recession has slowed the labor mobility factor in USA recently. In a paragraph state your opinion and support with evidence.

11 Leadership Style in global market Skills global leaders need include the following: ability to work with individuals from multiple cultural backgrounds international communication skills ability to manage across cultures ability to operate comfortably in a foreign cultural setting know how to motivate individuals from a variety of cultures in order to achieve organizational goals. Ability to take over a business with a preexisting organizational culture.

12 IMH – Research & Compare Activity With the help of internet, research more details about autocratic & participative managers and bureaucratic & participative organizational structures There after on a big piece of paper make two venn diagrams comparing The 2 styles of managers. The 2 types of organizational cultures


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