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Design & Development of Outpost for:. Table of Contents Project Description Schematic Studies Graphics & Packaging Floor Plan Lighting Plan Elevations.

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Presentation on theme: "Design & Development of Outpost for:. Table of Contents Project Description Schematic Studies Graphics & Packaging Floor Plan Lighting Plan Elevations."— Presentation transcript:

1 Design & Development of Outpost for:

2 Table of Contents Project Description Schematic Studies Graphics & Packaging Floor Plan Lighting Plan Elevations & Details Sketch Model Materials & Fixtures 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 Design & Development of Outpost for:

3 Our Mission to Our Customers Jubilee Strives to deliver joy and satisfaction to our loyal customers. Our customers are the new age of parents who except an uncomplicated shopping experience. The Jubilee parent is accustomed to living in a new digital age, but they still appreciate and value good morals and positive educational products for their children. Jubilee parents want products that allow their children to explore their imaginations without sacrificing their youth and innocence. The Jubilee parents want their children to receive education, amusement, and stimulation from the products which they purchase. Jubilee only carries and sell products which exhibit these qualities. The Project Beginning this fall, Jubilee, an up and coming department store specializing in childrens toys and apparel, will debut their new promotional campaign. Jubilee will be introducing their new comprehensive collection of Whats New for this upcoming season. All of the retail market experts and trend forecasters agree, The 80s are back! History has once again repeated itself. Starting this fall our customers will beginning to see some familiar faces on Jubilees shelves. The Care Bears, My Little Pony, Strawberry Short Cake, the Smurfs, GI Joes, and Masters of the Universe toys will be making their way back into the hearts of Jubilees little ones. An outpost entitled Whats New at the Jubilee will display some of the new hot items derived from the 80s.The manufactures have updated the new products appeal so that they grab the attention of todays and tomorrows parents and youth. Not only are there dolls, plush characters and games, but in addition the collections include hot items such as DVDs and other electronic products. Project Description 3 3

4 Spatial Studies Although initially the aesthetics of the outpost were based upon the idea of the 80s, the design is with able to stand out with in any era. The plan allows for adequate circulation due to established zones. The layout is based upon basic geometry and is intended to be streamlined and tidy. The concepts behind the display fixtures are based upon the thoughts of playgrounds, jungle gyms, and hop scotch. Areas are provided for children to actually feel and experience the products while the parents are able to observe their childrens reaction. Top of the line technology is integrated into the design of the outpost to bridge the gap of the 80s generation and todays. Concept The design concept for Jubilees outpost was derived from the childhood memories of our young in-house design team who grew up in the 80s and empirical based research obtained from our consumers. When the design team was asked to decipher the childhood of a child growing up in the 80s, they based their conclusions from popular 80s mass media such as Reading Rainbow, Zoobalee Zoo, Debbie Gibson, and Saturday morning cartoons. They concluded that bright and vibrant colors capture the essence of the 80s and imaginations flourished in that era. The outpost is designed to provide an easy shopping experience for the parent and child. Schematic Studies 4 4

5 Packaging Jubilee Strives to protect our environment. We only package our items with Packaging made of recycled content. Our packing is designed to be simple. Our paper bags range from sizes small, medium, and large. The same size range applies to our gift boxes. The boxes are to be constructed at the cash wrap in the outpost as a space saving solution. NicoleSeanAnthonyMichelle Graphics and Brand The concept behind the Jubilee logo is based upon simple good fun. The mindset behind the design was derived from elementary school activities. The Jubilee brand has 4 characters who are designed to represent a wide range of different children from different ethnic groups and age groups. The primary target for our children are from ages 5-12. Graphics & Packaging Events Toys Games Technology Sales Your Account Whats New Nicole SeanMichelleAnthony Hot New Items The Website Jubilees website is an interactive spectacular which adults and children can experience together. Up to date sales and product information is always on the site. Children are allow to play games with the Jubilees own Nicole, Sean, Anthony, and Michelle. 5 5

6 Floor Plan Scale: 1/4 = 10 Furniture is multi-functional for it poses as seating for adults and children as well as a surface to prop bags & merchandise Viewing area allows for shoppers to view new DVDs, and interactive programs Shelving provided to display stuffed dolls, action figures, games, & other such merchandise. As is the shelves are 12 deep; manufactures have various sizes for different collections Outpost is accessible from all directions The change of floor pattern designates different zones 24 by 24 square plan Fixture A Fixture B Cash Wrap Furniture is multi-functional for it poses as seating for adults and children as well as a surface to prop bags & merchandise Viewing area allows for shoppers to view new DVDs, and interactive programs Shelving provided to display stuffed dolls, action figures, games, & other such merchandise. As is the shelves are 12 deep; manufactures have various sizes for different collections Floor Plan 6 6

7 Lighting and Reflected Ceiling Plan Scale: 1/4 = 10 Task lighting is provided by Compact Fluorescent Lamps at 80 CRI Spot Lighting is provided by infrared halogen s and mr16s Lighting Track is provided by Energie. It offers free movement in all directions for when display is rotated. Dropped ceiling fixture w/ signage backlit Down Lighting over cash- wrap area LED tubes vertically Positioned and inserted In the books pages of the wall Track lighting to assist In highlighting the merchandise Paxton Display system contains fiber optic lighting with in the configuration LED lights with in cash- wrap over head ceiling lighting fixture Lighting tubes with in the shelves of the walls to assist the lighting of DVDs and other Video games. Non-glare down lights allow for the customer to evaluate merchandise LED lighting over the cash wrap the IColor Cove NXT provided by Color Kinetics The lighting is designed to attract, guide, direct, allow to examine merchandise, and assist in the completion of the sale. Lighting Plan 7 7

8 Exterior Wall Elevation Scale: 1/4 = 10. Interior Wall Elevation Scale: 1/4 = 10 Fixture B Elevation Scale: 1/4 = 10. Elevations & Details Cash Wrap Sliding Door 8 8 12ft

9 Materials and Furniture Flooring A is provided by Paola Lenti. The Product is entitled Tessera polyethylene carpeting tiles. The Tiles are sound-absorbent, water repellent, non-toxic and with stands heavy traffic. Applied to existing floor with non- slip Velcro strips. Color the outpost is flooring is blue Flooring B is Memory Foam. It absorbs sound absorption and temporarily lets impressions linger on its surface. This is a very fun and creative material Shelving is provided by Visplay International. The shelving is part of the Invisible series. It is a horizontal rail with concealed connecting brackets. The storage for the display fixtures are made with acrylic. Seating is provide by DWR. It is entitled the icon cube and will be upholstered is red polyurethane fabric Lighting Display is configured using system by Paxton. The display system allows for fiber optics to be exhibited through high-strength transparent polycarbonate – for the composition of sturdy, safe, aesthetically unique structures. Lighting Track is provided by Energie. It offers free movement in all directions for when display is rotated. LED lighting over the cash wrap the IColor Cove NXT provided by Color Kinetics Materials & Fixtures Flooring AFlooring B Fixture A&BShelving Seating 9 9

10 Model This view shows the Fixture B entrance This view shows the Fixture A entrance This is a birds eye view of the outpost 10


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